『RetailCraft - digital retail, ecommerce and brands - Retail Podcast』のカバーアート

RetailCraft - digital retail, ecommerce and brands - Retail Podcast

RetailCraft - digital retail, ecommerce and brands - Retail Podcast

著者： Ian Jindal
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 Multichannel retail, ecommerce and digital business - interviews, analysis and discussion with Ian Jindal and InternetRetailingCopyright 2018-24 All rights reserved. マネジメント マネジメント・リーダーシップ 経済学
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  • RetailCraft 60: "Win, Win, Win" - in conversation with Florian Clemens of Tesco Media

    RetailCraft 60: "Win, Win, Win" - in conversation with Florian Clemens of Tesco Media
    2025/11/02

    Tesco Media's Director Strategy, Proposition & Measurement, Florian Clemens, explains how a focus on win-win-win outcomes (value for shopper, advertiser, and retailer) guides the strategy for Tesco's retail media business. The discussion centres on measurement, omnichannel innovation, the legacy of Clubcard data, and Tesco's position as a market maker in UK retail. Practical examples highlight transparent loyalty incentives, creative brand partnerships, and the challenge of delivering differentiation on a large scale. The conversation closes with what's next for Tesco: building truly omnichannel, science-driven media and exploring the real-world impact of AI on habits and shopping behaviour. Points of Note on Tesco Media •Tesco holds 28% of UK supermarket sales, reaches nearly every UK household, and operates at a scale matched by few retailers. •Clubcard's integration with Dunnhumby's data science powers Clubcard Challenges; over 80% of in-store revenue is attributed to identified shoppers. •Tesco Media runs as an internal joint team: Tesco, Dunnhumby, and external talent. •More than 25 ad products: coupons, search, store screens, Clubcard Challenges - designed for relevance, transparency, and incremental value. Key Quotes "This win-win-win needs to be right for the shopper, right for the advertiser, and right for the retailer. That just takes longer to figure out, but it's what we're building"

    “Clubcard changed the face of British retail… suddenly it was about data-driven engagement.”

    “It’s only a real win if it’s truly better for people. I don’t think we’ve seen that at scale - yet.” “If I started making a list of all our sources of inventory, turning delivery vans into ad products would have been number 35… but being a UK-focused decision maker lets us try it if it feels right.” “With Clubcard Challenges, customers choose which brands to engage more deeply with, and advertisers only pay if people convert - a transparent, zero-risk proposition.” “Tier-one platforms can build direct relationships. Further down the list, you have to aggregate for economic reasons - otherwise agencies simply don’t have the bandwidth.”

    Episode Running Order

    • 00:00 — Introductions, context, Tesco’s leading market position • 01:00 — Tesco Media’s joint strategy, scale, and data science • 04:00 — Clubcard’s legacy and retail media’s evolution • 07:00 — Team structure: Tesco, Dunnhumby, and new hires • 09:00 — The win-win-win foundation; Clubcard Challenges as example • 12:00 — Differentiating Tesco Media from a decade of programmatic and performance marketing • 17:00 — Brand partnerships: creative campaigns (Christmas grottos, branded vans) • 20:00 — Complexity in omnichannel: 25+ ad products, need for self-optimisation • 23:00 — Future vision: scientific omnichannel planning and implementing AI in commerce • 29:00 — Price sensitivity, habit, and the real test for AI and automation • 34:00 — Closing thoughts, next steps, and invitation for a return discussion on AI

    -- Run time: 38 minutes

    INFORMATION:

    [ 🖥️ ]

    Tesco Media - https://www.dunnhumby.com/tesco-media-insight-platform/

    [ 👨‍👧 ]

    Florian Clemens: https://www.linkedin.com/in/florianclemens/

    Ian Jindal: www.linkedin.com/in/ianjindal/

    [ 📷 ] (c) Ian Jindal / www.instagram.com/ianjindal
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    38 分
  • RetailCraft 59: "Spreading Positive Energy" - Shani Higgs of PerfectTed

    RetailCraft 59: "Spreading Positive Energy" - Shani Higgs of PerfectTed
    2025/11/02
    This episode examines how PerfectTed has introduced ceremonial-grade matcha to the mainstream UK market, covering product origins, retail strategy, lessons from Dragon's Den, and building a challenger brand in the FMCG sector. The conversation touches on the history of matcha, the reality of category management, and making niche products accessible to a wide consumer audience. PerfectTed (www.perfectted.com) Sold in major retailers including Tesco, Sainsbury’s, Holland & Barrett, Planet Organic, and Ocado.​ Stocked nationally in coffee chains: Joe & the Juice, Black Sheep Coffee, and Café Nero.​ Product range covers organic, ceremonial-grade matcha powders and sparkling matcha energy drinks (with three flavours, including Great Taste award winner). Sourced from single-origin growers in Japan, using young, shade-grown leaves. Every batch is handpicked, stone-ground, vegan, gluten-free, organic, and non-GMO, with 68mg caffeine per serving. The brand was featured on Dragon's Den in 2022, receiving investment offers from all five Dragons and accepting Steven Bartlett’s offer. Full episode on YouTube (https://www.youtube.com/watch?v=Wpwc1GqehZU) and Stephen Bartlett's follow up video (https://www.youtube.com/watch?v=DCcDNArBASw). Co-founder Marisa brought her personal focus on ADHD and anxiety to the energy drink formula, aiming for clean energy without jitters or crashes. Episode Topics & Timestamps 00:00—Opening 00:59—Introduction to Shani, her career move, and the PerfectTed mission 02:34—History and basics of matcha; ceremonial vs. lower grades 05:00—PerfectTed’s retail and coffee chain distribution 08:30—Sales career progression and negotiation insight 11:00—Dragon’s Den: pitch day and investment outcome 12:30—Post-Dragon’s Den impact and rapid growth 15:30—Brand identity, consumer niche, and quality promise 16:30—Retail trading, innovation, and working with buyers 18:00—Consumer education, Instagram trends, and matcha recipes 22:00—Product range, taste profiles, and development stories 23:30—Purpose, clean energy, and values-driven marketing 24:30—Closing thoughts Key Quotes "Our mission is spreading positive energy through matcha products." "Ceremonial grade is the first flush—the youngest leaves. You get that vibrant green and a sweet umami flavour rather than a bitter, grassy taste." "You always have to prioritize quality. We focus on 100% pure ceremonial-grade matcha because if you have a bad experience, you won't come back." "Dragon's Den was 90 minutes of filming that became 14 minutes of air time. We received all five investor offers and accepted Steven Bartlett's investment." "You won't be liked by everyone. What makes you special is your niche." "Matcha is like coffee—you can have a bad experience, or you can find a quality source and come back forever." -- Run time: 39 minutes INFORMATION: [ 🖥️ ] PerfectTed's website - www.perfectted.com [ 👨‍👧 ] Shani Higgs: https://www.linkedin.com/in/shanihiggs/ Ian Jindal: www.linkedin.com/in/ianjindal/ [ 📷 ] (c) Ian Jindal / www.instagram.com/ianjindal
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    40 分
  • RetailCraft 58: "Share of stomach" - Timo Boldt of Gousto

    RetailCraft 58: "Share of stomach" - Timo Boldt of Gousto
    2025/06/30
    In this short, sharp RetailCraft conversation, Ian Jindal chats with Timo Boldt, founder and Chief Executive of recipe-box innovator Gousto, to explore how a self-proclaimed “data company that loves food” is reshaping dinner for millions of UK households. In 20 minutes they unpack Gousto’s 13-year journey from kitchen table idea to profitable £308 million enterprise, its foray into B2B software via the Bento subscription platform, and Boldt’s ambition to raise Gousto’s UK “share of stomach” from 0.2 percent to 1 percent1. Listeners will enjoy candid reflections on everything from Netherlands expansion and AI-driven menu personalisation to the zen of walking factory floors at 5am. Episode Summary Gousto’s path has tracked—with uncanny timing—every macro-cycle in ecommerce food: mobile adoption, pandemic surges, funding booms and busts, quick-commerce exuberance, and the current shift from growth at all costs to durable profitability. Boldt explains why Gousto remains “deeply profitable” while many peers falter, how its eco-design “Eco-Chill” packaging saves 23 percent CO₂ per meal, and why he believes Bento can do for physical-goods subscriptions what Shopify did for storefronts. At the heart of the episode is the tension every modern retailer navigates: providing limitless personalisation while operating a ruthlessly disciplined supply chain. Gousto’s answer is a vertically integrated tech stack, four automated fulfilment centres, and predictive algorithms that cut food waste, hold gross margins above 53 percent, and power a menu now exceeding 200 recipes per week. We also chat about Timo’s personal journey: leaving a hedge-fund VP role at 26, moving into student housing to save cash, running early routes himself, and leaning on “learn-a-holic” instincts to conquer operations, funding, B-Corp certification and, most recently, AI. About the Guest Timo Boldt Founder & CEO, Gousto (2012–present) — certified B Corp meal-kit pioneer valued at over £1 billion in 2020, now refocused on profitability and mainstream mass-market expansion. EY UK Entrepreneur of the Year 2022, World Entrepreneur Class of 2023. Member, Unilever Digital Advisory Board. Executive MBA, Cambridge Judge Business School; undergraduate training in statistics fuels his obsession with data-driven iteration. Key Topics & Timestamps 00:00 – Cold-open & scene-setting Recording in a “glass atrium” at Retail X; quick intro to Gousto and its 13-year trajectory 03:00 – Market purpose & climate math The 40 percent food-waste statistic and Gousto’s mission to remove hassle, guilt and CO₂ from dinner 05:00 – Growth vectors & 1 billion-meal TAM Boldt’s “share of stomach” framing; path from 5 recipes a week to 200; next-day delivery at £3.20 per portion 08:00 – Personalisation at scale Custom menus, 10-minute recipes, Wagamama tie-ins, protein-heavy “XL” range for hungry teens 11:00 – Founder back-story From Rothschild analyst to food-box evangelist; giving up salary for three years; California culinary inspiration 13:00 – Ireland launch & localisation learnings Seven weeks in market; podcast discovery channel; “zero-to-one” done, now “one-to-100” scaling 14:30 – Bento SaaS platform Packaging 13-years of tech for external merchants selling physical-goods subscriptions—beauty, liquor, pet food 16:00 – AI, automation & factory tours Four fulfilment sites, 80 million dinners per site per year; invitation to Ian for a 05:00 walkthrough 17:30 – International options Cultural hurdles in Germany (“dinner bread”), promise in Scandinavia, Netherlands and Australia 18:45 – Subscription advice for brands “Developer-to-domain ratio” heuristic; outsource generic infrastructure, focus resources on differentiated CX 20:00 – Future vision (next 10 years) Raising share of stomach, household-level nutrition kits, more plant-forward range, and fully recyclable packaging 22:00 – Favourite recipe & wrap-up Boldt’s vegetarian obsession, 10-minute meals, spice pre-portions, and the joy of never buying mystery jars again. Quotes “Our share of stomach is 0.2 percent—a drop in the ocean. Getting to 1 percent feels eminently possible if we obsess over value for money.” “Forty percent of UK food is binned. Every Gousto box saves 7 kilograms of CO₂ compared with supermarket dinners.” “Quick commerce is gone. We’re sitting on a £400 million business, deeply profitable and cash generative.” “Developer-to-domain ratio matters: don’t burn engineers on generic subscription plumbing—buy it off the shelf.” “I view Gousto as a data company that loves food.” “The pace of change will never again be this slow; it only accelerates from here.” -- Run time: 20 minutes INFORMATION: [ 🖥️ ] Gousto's website - www.gousto.co.uk Gousto on Linkedin: https://www.linkedin.com/company/gousto/ [ 👨‍...
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    19 分
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