検索キーワード： 著者 "Hunter Leonard" すべてのカテゴリー

Over 40 and thinking about starting a business? Have you had enough of working for someone else or had your career in corporate interrupted through redundancy? Then this book is a must-listen for you. Here you will find clear strategies on how to start and run a successful first business in your 40s and beyond.

In this compact, practical, and research-driven guide to marketing strategy, Hunter Leonard shares tools, information and insights gathered over the past 16 years in his marketing consultancy that has helped to grow over 50 organisations in 20 different countries. Hunter uses a cooking analogy to explain the recipe and ingredients needed to develop a successful marketing plan. Accessible and direct, Get Your Marketing Cooking is a must-listen for any business wanting to establish or expand their market.

The Experience Equation helps mature individuals create a future where their experience is valued. If you're over 50 and feeling undervalued, then this book is for you. The book explores how to make your own future plan, the future of work, and what the journey to the future will look like for you. It helps the mature individual take back control and overcome the challenges of discrimination and ageism that are endemic in the workplace today.