検索キーワード： 著者 "Gordon Berry" すべてのカテゴリー

Normalogy is the study of a misperceived everyday person, place, thing, or idea. Each episode, hosted by the reassuring voice of Gordon Berry, is an improvised allegory -- focusing on the tantalizing and curious dimensions of mundane things.

This new edition - more than 50 percent new and revised - is a significant update from the previous one and reveals how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics, such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.