検索キーワード： 著者 "Ethan Rasiel" すべてのカテゴリー

When Fortune 100 corporations are stymied, it's the "McKinsey-ites" whom they call for help. Former McKinsey associate Ethan Rasiel lifts the veil to show you how the secretive McKinsey works its magic, and helps you emulate the firm's well-honed practices in problem solving, communication, and management. Both a behind-the-scenes look at one of the most admired and secretive companies in the business world and a toolkit of problem-solving techniques without peer, The McKinsey Way empowers every business decision maker to become a better strategic player in any organization.

Marketing takes a long time to do well, right? Not necessarily. In fact, the best way to tell a story is to tell it TODAY. On Marketing at Lightspeed, you’ll learn the best techniques to help your own company market itself quickly and painlessly.brbr The program will feature special guests from marketing disciplines like social media, advertising, and direct marketing. It will also showcase leaders of companies of all sizes who will share their own stories of marketing done well, and marketing pitfalls you can avoid.brbr Want to organize a press conference? Want to launch a website? Want to ...