検索キーワード： 著者 "Elizabeth Grillos" すべてのカテゴリー

I go behind the curtain of hospitality marketing with real conversations with the people actually running brands, restaurants, and properties, plus unfiltered case file breakdowns from 28 years of consulting inside the industry. This show is built entirely from the inside, by someone who's done the work, not just studied it. I've spent 28 years consulting inside this industry, and I'm done keeping the case files quiet. Marketing strategy built entirely from inside the industry, for leaders whose content isn't converting. I've spent 28 years inside hospitality—running brands, restaurants, ...

Stop Selling the Hotel. Start Selling the Experience.Your hotel Instagram is beautiful. But is it memorable?In this episode of The Wake-Up Call: Hospitality Unfiltered, Elizabeth challenges one of the biggest mistakes in hotel marketing and hospitality social media: treating Instagram like a brochure.Perfect rooms. Empty pools. Gorgeous cocktails. Beautiful food.But where are the people?Elizabeth explains why hospitality brands need to stop simply showcasing their property and start telling stories, showing personality, and selling the experience. From putting guests and employees in the ...