検索キーワード： ナレーター "Erik Synnestvedt" すべてのカテゴリー

Who do you want your customers to become? According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and innovation efforts will fail. In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment. He argues that asking customers to do something different doesn’t go far enough - serious marketers and innovators must ask them to become something different instead.

Top companies around the world turn to Jonathan Byrnes to figure out where the profit is. He can show them which parts of their businesses are worth expanding and which are just a drain on resources. Most astonishing, he has found that roughly 40 percent of any new client’s business is unprofitable and that profit increases of 30 percent or more are within reach. Byrnes reveals an uncomfortable truth....

All too often, simple acts of human kindness are often overlooked and under utilized by people in leadership roles. Advising mutual respect and recognition of accomplishments, Encouraging the Heart shows us how true leaders encourage and motivate those they work with by helping them find their voice and making them feel like heroes.

In An Enemy Called Average, John Mason presents principles to help you get from where you are to where your dreams are; ultimately breaking the chains of mediocrity. You'll find 29 short chapters that will set you on track to dream big and achieve your goals! Learn to deal with negative feedback, be open to change, set deadlines, hang on to your dreams like a bull dog and so much more!

The Science of Being Great is truly a treasure...a personal-growth classic. Wallace D. Wattles' final word in self mastery has a powerful message that will be of value to every person who seeks true fulfillment and the awakening of his or her highest potential. A companion work to Wattles' other classic, The Science of Getting Rich, this audiobook is a summary of the knowledge that the author culled after studying the wisdom of the world's religious leaders and great philosophers.

This book offers practical wisdom on discovering your true purpose, professionally and in life in general, in the form of a business fable by Jon Gordon, the best-selling author of The Energy Bus and Soup. Nobody captures the deeper meaning of business like Jon Gordon, and The Seed is his most searching and significant book yet. Whatever your profession, take this insightful look at the purpose behind work, and plant the seed of inspiration in your life!

We've all been there, sitting uncomfortably in a paper gown as a doctor impassively describes our prognosis. Sometimes it's simple and treatable. Other times we get news we can't fathom and then are faced with decisions that are literally life and death. In this revolutionary book, physician, behavioral scientist, and bioethicist Peter Ubel, M.D., reveals how hidden dynamics in the doctor/patient relationship keep us and our loved ones from making the best medical choices.

A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency.

Steve Siebold uncovers the "mental toughness" secrets of champions. You can learn them, too, and start dreaming bigger and achieving more. In Secrets of the World Class, Steve Siebold's shares his 20-year journey of studying peak performers and discovering the link that makes them champions. Each chapter finishes with an "Action Step for Today" that leads you down the path from mediocrity to greatness. Loaded with ideas you can immediately put into action to catapult yourself from mediocrity to greatness. Applications for use in business as well as athletics.

In 1988 Forbes magazine hailed Chuck Feeney as the 23rd richest American alive. No one knew until then that he was extremely wealthy. Or was he? Born during the Depression in Elizabeth, New Jersey, Feeney had made a fortune as co-founder of Duty Free Shoppers, the world's largest duty-free retail chain. How he did it is one of the great untold retail stories of modern times. The greater untold story is that Feeney had in fact given away his fortune, in its totality, to endow Atlantic Philanthropies - one of the most generous and secretive philanthropic funds in the world.

Looking toward the C-suite? Take heed. Author and serial CEO Dick Cross pulls back the curtain on this top leadership role, explaining in his new audiobook that being a successful leader, running a business, and doing it extraordinarily well isn’t a full-time job. In 60-Minute CEO: The Fast Track to Top Leadership, Cross makes the case that the single greatest determinant of business success revolves around the job at the top.

Are leaders born, or made? And what's the single most important quality a real leader should possess? Philosophers and management theorists have endlessly debated-and just as endlessly written about-these subjects for centuries. Finally, here's a book that cuts to the chase. In 68 of the most succinct, no-punches-pulled pages you'll ever read, acclaimed author-speaker-coach John Baldoni maintains that "leadership presence" is a form of communication that can be learned, and then provides the hows and the whys of learning it.

This audio treasury of wisdom, Think Your Way to Wealth, captures Napoleon Hill's first encounter with Andrew Carnegie, who revealed the money-attracting strategy that Hill later made popular in classic books like Think and Grow Rich and The Law of Success.

One of the biggest challenges for new managers is how to get the best out of each of their team members so they achieve superior results—and make you, the new manager, look good! In Bare Knuckle People Management authors Sean O’Neil and John Kulisek cut through the crap to show managers how to push their teams to success, not by following fluffy leadership training but by using the skills that got them promoted in the first place. Forget kumbayas or one-minute managing....

A powerful and important new work that will help listeners develop their spiritual instincts and move from a life of fear to one of freedom. In seeking truth, success, and ultimately a happy life, there is no escaping fear; even while we may not always perceive it, fear is ever present. But what is it? What are we afraid of-really-and what can we do about it? These are the questions that Jeff Golliher answers in Moving Through Fear, a sensitive, personal, and wholly inspiring work of guidance.

These two masters of marketing want to pass their most powerful success strategies on to you! Learn to: slash marketing costs and boost profits by making your business as green and ethical as possible; easily turn your customers, suppliers, and even competitors into your unofficial sales force; understand how to turn business acquaintances into powerful joint-venture partners; cut your advertising budget and build revenues using social media, traditional media, and the power of your own brain - even get paid to do your marketing; and more!

It isn’t everyday that an opportunity comes along to hear newly discovered advice for success in tough times book by Napoleon Hill, the legendary author of Think & Grow Rich, The Magic Ladder to Success, and The Master Key to Riches. The Lost Prosperity Secrets of Napoleon Hill consists of a series of magazine articles Napoleon Hill wrote between 1919 and 1923 for Success Magazine, for which he eventually became an editor.

While some semblance of stability has returned to the financial markets, the economies on which these markets must ultimately depend remain structurally weak, and the path toward sustained growth will be difficult. In order to set the economy on a sounder path, we need to understand the sources of instability that caused the failure of the financial system, rethink established ideas, and challenge the intellectual and moral authority of the institutions that control the world's capital.

In this best-selling book, Kouzes and Posner (authors of The Leadership Challenge), explain why leadership is above all a relationship, with credibility as the cornerstone. They provide rich examples of real managers in action and reveal the six key disciplines and related practices that strengthen a leader's capacity for developing and sustaining credibility.

Most organizations realize that to succeed in today’s turbulent world, they need to perform as an integrated whole to tap into innovations and good ideas. Yet many still find it difficult to capture the collective intelligence of their employees and customers. Companies don’t know what they know—but they need to learn soon.