ジェイ・C．レビンソン

Because the battle begins before a book even hits the shelves, an author needs every weapon to get ahead of the competition....

Too many small and mid-sized businesses offer gold-medal quality and service yet struggle to pay their bills and stay in business. Their only missing component is guerrilla marketing, a method that puts energy where the dreams are. The 100 targeted weapons detailed in this audiobook add potency...

When Guerrilla Marketing was first published in the 1980s, Jay Levinson was the first person on the block with an innovative, take-no-prisoners approach to marketing for the small business owner. His philosophy helped launch a whole new way of thinking about marketing. In this updated '90s...

In this completely revised and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success in the next century....

These two masters of marketing want to pass their most powerful success strategies on to you! Learn to: Slash marketing costs and boost profits by making your business as green and ethical as possible Easily turn your customers, suppliers, and even competitors into your unofficial sales force...