検索キーワード： 著者 "The Mark" すべてのカテゴリー

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

According to polls conducted by Gallup and the Pew Research Forum on Religion & Public Life, the majority of Americans fail basic tests about religion, including tests on their own faith. This is troublesome because religious literacy is about so much more than naming deities or knowing the stories of ancient history. For many of us, religion is a way to examine and understand ourselves. These 24 enlightening lectures offer you the chance to experience the world's religions from all angles – historical, theological, and cultural.

The Person Sitting in Darkness by Mark Twain is a searing political satire that exposes the hypocrisy and brutality of imperialism at the turn of the 20th century. With his signature wit and razor-sharp critique, Twain challenges the moral justifications used by Western powers—especially the United States—in their global conquests.

Compassionate and comprehensive, Dr. Francis Mondimore's path-breaking guide has helped thousands of people and their loved ones cope with bipolar disorder. Now in its third edition, Bipolar Disorder has been thoroughly updated with new information about the causes of the disorder, tools for diagnosis, and advances in treatment.

Work is an important part of living, whether you wait on customers, build a business or cook for your family. As such, we all have important stories to tell about our work. From this rich treasure chest of experiences, Canfield, Hansen, and company have gathered a special collection of inspiring tales that share the daily courage, compassion, and creativity that take place in workplaces everywhere.

One of the most dynamic and globally recognised entertainment forces of our time opens up fully about his life, in a brave and inspiring book that traces his learning curve to a place where outer success, inner happiness and human connection are aligned. Along the way, Will tells the story in full of one of the most amazing rides through the worlds of music and film that anyone has ever had.

Imagine a year without spending - or even touching - money. Former businessman Mark Boyle did just that and here is his extraordinary story. Going back to basics and following his own strict rules, Mark learned ingenious ways to eliminate his bills and discovered that good friends are all the riches you need.

Monthly Microsoft 365, Teams and Copilot updates for end users, trainers and anyone who needs to keep up with changes affecting end users.These hand-picked highlights are mainly from the admin centre, Microsoft 365 Roadmap (I call these ‘ones to watch’) and Microsoft blogs…thank you to the Microsoft product teams for the information, updates and images they share. I aim to deliver my versions in plain English, in a simplified format and with end-users in mind.

In this 12-lecture series, you'll encounter a religion that is perhaps the most diverse of all; one that worships more gods and goddesses than any other, and one that rejects the notion that there is only one path to the divine. These lectures provide a window into the roots of, perhaps, all religions. You'll explore the course of Hinduism's 5,000-year journey.

What is a safe haven? What role should they play in an investment portfolio? Do we use them only to seek shelter until the passing of financial storms? Or are they something more? Contrary to everything we know from modern financial theory, can higher returns actually come as a result of lowering risk? In Safe Haven, hedge fund manager Mark Spitznagel - one of the top practitioners of safe haven investing and portfolio risk mitigation in the world - answers these questions and more.

Expert language teacher Mark Frobose talks you through the program in English while a trained native Italian speaker teaches you to speak Italian the way it is really spoken. This highly acclaimed method is so easy and so fast that you'll be speaking Italian within minutes of receiving your program and enjoying the process!

The Book of Awakening, by poet and teacher Mark Nepo, provides small doses of what really matters, simple truths and stories from everyday lives, plus inspiration from the great wisdom traditions. Each day’s entry is accompanied by simple, yet profound, practices designed to help us live the life we want by being present to the life we have. For, in the words of St. Francis of Assisi, “You are that which you are seeking.”

If you've ever struggled with depression or know someone who has, take heart: Mindfulness practice is a simple, powerful way to naturally break depression's self-perpetuating cycle. With The Mindful Way Through Depression, four leading researchers present insightful lessons drawn from both Eastern meditative traditions and cognitive therapy about how to triumph over this illness - and, more importantly, how to prevent it from striking again.

Psychologist Gloria Mark began researching how technology affects human attention when offices were first getting computers. Over the last 30 years, she has tracked changes in our attention spans and stress levels, and in the fundamental way our brains process information. Now in Attention Span, Dr Mark shows how much of what we think we know about attention is wrong. She explores the current crisis of focus and productivity that is so deeply entwined with rising rates of anxiety and depression, and investigates what we might be able to do about it.

How does magic in J. K. Rowling’s universe work? Finally, the scientific secrets of the Harry Potter universe are revealed! The Science of Harry Potter examines the scientific principles behind some of the spells, scenes, and games that Harry, Hermione, Ron, and Dumbledore love best. Author Mark Brake, whose The Science of Star Wars was a knockout success, has found the answers to satisfy the curious spirits of muggles everywhere.

Marshall Goldsmith is an expert at helping global leaders overcome their sometimes unconscious annoying habits and attain a higher level of success. His one-on-one coaching comes with a six-figure price tag. But, in this book, you get Marshall's great advice without the hefty fee!

What's holding you back? Marshall Goldsmith is an expert at helping global leaders overcome their (sometimes unconscious) annoying habits and attaining a higher level of success. His one-on-one coaching comes with a six-figure price tag. But with this audiobook, you'll get Marshall's great advice without the hefty fee!

After five years on the run, Court Gentry is back on the inside at the CIA. But his first mission makes him wish he had stayed on the outs when a pair of Chinese agents try to take him down in Hong Kong. Normally the Chinese prefer to stay eyes-only on foreign agents. So why are they on such high alert? Court's high stakes hunt for answers takes him across Southeast Asia and leads to his old friend, Donald Fitzroy, who is being held hostage by the Chinese.

No running water, no car, no electricity or any of the things it powers: the internet, phone, washing machine, radio, or light bulb. Just a wooden cabin, on a smallholding, by the edge of a stand of spruce. The Way Home is a modern-day Walden - an honest and lyrical account of a remarkable life lived in nature without modern technology. Mark Boyle, author of The Moneyless Man, explores the hard-won joys of building a home with his bare hands, learning to make fire, collecting water from the stream, foraging, and fishing.

When British twenty-somethings Ruth and Adam are offered the chance to spend the summer housesitting in New York, they can’t say no. Young, in love and on the cusp of professional success, they feel as if luck is finally on their side. So the moment that Eden turns up on the doorstep, drenched from a summer storm, it seems only right to share a bit of that good fortune. Beautiful and charismatic, Eden claims to be a friend of the homeowners, who told her she could stay whenever she was in New York. They know you’re not supposed to talk to strangers....