検索キーワード： 著者 "Paula Paul" すべてのカテゴリー

Drawing on marketing science and real-world case studies, renowned brand strategist Paul Parton outlines a practical model for building brands in the new attention economy where a surplus of goods is mirrored by a deficit of attention, and where conversation is currency.

Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.

Artificial Intelligence for Dummies is the ideal starting point for anyone seeking a deeper technological understanding of how artificial intelligence works and what promise it holds for the future.

From a young backpacker, sleeping on a park bench in Japan, to leading one of the biggest corporate giants in the Asia-Pacific region, Paul Dupuis has built a career through game changing leadership crafted through his own real-life experiences as an athlete, volunteer, and CEO. The E5 is a unique leadership model; a call to action to all leaders, globally, to inspire and lead for change. The five Es are: envision; express; excite; enable; execute. These five rules of leadership etiquette will revolutionize business under a new direction.

Famed as the ultimate penalty for traitors, heretics, and royalty alike, being sent to the Tower is known to have been experienced by no less than 8,000 unfortunate souls. Many of those who were imprisoned in the Tower never returned to civilization and those who did, often did so without their head! It is hardly surprising that the Tower has earned itself a reputation among the most infamous buildings on the planet.

All academics need to write, but many struggle to finish their dissertations, articles, books, or grant proposals. Writing is hard work and can be difficult to wedge into a frenetic academic schedule. How can we write it all while still having a life? In this second edition of his popular guidebook, Paul Silvia offers fresh advice to help you overcome barriers to writing and use your time more productively.

The Great Railway Bazaar is Paul Theroux's account of his epic journey by rail through Asia. Filled with evocative names of legendary train routes - the Direct-Orient Express, the Khyber Pass Local, the Delhi Mail from Jaipur, the Golden Arrow to Kuala Lumpur, the Hikari Super Express to Kyoto, and the Trans-Siberian Express - it describes the many places, cultures, sights and sounds he experienced and the fascinating people he met.

In The Light Beyond, Dr. Raymond Moody, the world's leading authority in the field of near-death experiences, investigates fascinating new case studies. Common patterns emerge from these reports, such as meeting loved ones in the afterlife, being surrounded by a bright beautiful light, reviewing one's life, and being able to view scenes on earth while outside the body. Moody looks at various aspects of the NDE, including children's reports and those of other researchers in the field. He also examines the positive life-changing effects of NDEs.

Sex and pornography addiction are growing problems that devastate the lives of partners as well as sufferers. Sex Addiction: The Partner's Perspective has been written to help partners and those who care about them to survive the shock of discovering their partner is a sex addict and to help them make decisions about the future of their relationships and their lives. First and foremost, it is a practical book, full of facts and self-help exercises to give partners a much-needed sense of stability and control.

Causal Inference provides a brief and nontechnical introduction to randomized experiments, propensity scores, natural experiments, instrumental variables, sensitivity analysis, and quasi-experimental devices. Ideas are illustrated with examples from medicine, epidemiology, economics and business, the social sciences, and public policy.

In this paradigm-shifting book, former Unilever CEO Paul Polman and sustainable business guru Andrew Winston provide a model to help leaders build companies that contribute more to the world than they use or take - that is, net positive companies. Net Positive outlines the principles and practices for surviving and thriving based on the experience of one world-leading company, Unilever, and other groundbreaking global organizations.

When Dorothy and her pet dog, Toto, are swept away from their Kansas home, they find themselves in the magical land of Oz where munchkins live, monkeys fly and Wicked Witches rule. In their quest to return home they meet a cast of characters that have become much loved by families since the story was first published in 1900. Dorothy, played by Lydia West (Years and Years) joins the Tin Woodsman, Scarecrow and Cowardly Lion as they follow the yellow brick road to find the Wizard, played by Jim Broadbent (The Iron Lady, Moulin Rouge).

The shapeshifting alien race known as the Skrulls have infiltrated every branch of the Marvel Universe, from S.H.I.E.L.D. to the Avengers, and even the interplanetary defense force S.W.O.R.D. As the New Avengers watch the leader of the Hand, Elektra, transform into a Skrull after her death, they come to realize that an attack is coming, one that has been planned for years. From heroes to villains, anyone could be a Skrull in disguise. Uncertain of who to trust, the team tries desperately to unite against an unseen foe. But it is too late.

A new industrial revolution has begun. Like mechanization or electricity before it, artificial intelligence will touch every aspect of our lives—and cause profound disruptions in the balance of global power, especially among the AI superpowers: China, the United States, and Europe. Autonomous weapons expert Paul Scharre takes listeners inside the fierce competition to develop and implement this game-changing technology and dominate the future.

Buddhist master Achaan Chah spent years meditating in a forest monastery of Thailand. This remarkable book reflects his simple and powerful message as well as the quiet, joyful Buddhist practice of dhudanga, or "everyday mindfulness", with profound insights for the West.

Reiki is a subtle, non-invasive form of healing that uses spiritually guided life force energy, and sixty percent of top hospitals in the United States now offer it as complementary treatment for anxiety, depression, pain relief, and more. Reiki For Dummies is a clear and easy-to-follow guide to the origins of Reiki, where you can study Reiki, what it can do for you, what to expect in a session, and how to use Reiki at home. This book takes you through the principles, practice, and uses of Reiki—even if you're skeptical or taking your first Reiki class.

What separates the world's top traders from the vast majority of unsuccessful investors? In this iconic financial classic, Jack Schwager sets out to answer this question in his interviews with superstar money-makers including Bruce Kovner, Richard Dennis, Paul Tudor Jones, Michel Steinhardt, Ed Seykota, Marty Schwartz, Tom Baldwin, and more in this audiobook.

In this excerpt from In Bed with Susie Bright, Susie interviews Yale psychologist Paul Bloom about his fascinating best-selling book How Pleasure Works: The New Science of Why We Like What We Like. Paul and Susie talk about the pleasures of sex and how we perceive them.

For fans of The Lost City of Z, Walking the Amazon, and Turn Right at Machu Picchu comes naturalist and explorer Paul Rosolie’s extraordinary adventure in the uncharted tributaries of the Western Amazon—a tale of discovery that vividly captures the awe, beauty, and isolation of this endangered land and presents an impassioned call to save it.

Kirito and Sinon's battle with Death Gun is over, but mere weeks later, something strange is afoot in the next-generation VRMMO ALfheim Online. A new duelist with a custom sword skill is defeating all comers--including Kirito! But when Asuna goes to face this duelist, she receives something she...