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Our ability to foresee and protect against natural catastrophes has never been greater; yet we consistently fail to heed the warnings and protect ourselves and our communities, with devastating consequences. What explains this contradiction? In The Ostrich Paradox, Wharton professors Robert Meyer and Howard Kunreuther draw on years of teaching and research to explain why disaster preparedness efforts consistently fall short.

Despite the outpouring of books, movies, museums, memorials, and courses devoted to the Holocaust, a coherent explanation of why such ghastly carnage erupted from the heart of civilized Europe in the 20th century still seems elusive even 70 years later. Numerous theories have sprouted in an attempt to console ourselves and to point the blame in emotionally satisfying directions - yet none of them are fully convincing.

Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new customers. The key is to do those things that harness the power of the single most important factor in buying decisions: positive word of mouth and referrals from happy existing customers.

The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders - users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book, Roberto Verganti offers a new approach - one that does not set out to solve existing problems, but to find breakthrough experiences. There is no brainstorming - which produces too many ideas, unfiltered - but a vision, subject to criticism.

Never before has there been a greater need for deeper listening and more open communication to cope with the complex problems facing our organizations, businesses, and societies. Renowned scientist David Bohm believed there was a better way for humanity to discover meaning and to achieve harmony. He identified creative dialogue, a sharing of assumptions and understanding, as a means by which the individual, and society as a whole, can learn more about themselves and others, and achieve a renewed sense of purpose.

For speakers who want to make their presentations more impressive than the tens of thousands of speeches delivered (and immediately forgotten) every day, The How of WOW offers a refreshing antidote to the usual formulas. The How of WOW offers hundreds of practical tips, techniques, and illuminating examples to help speakers at every stage of the speech process, from considering an invitation to speak to making sure that the message is remembered even after the speech is over.

Simply put, this new audiobook can make your marriage better and greatly improve your relationships with family members, co-workers, your boss and even your friends. The 100/0 Principle...The Secret of Great Relationships, may be the most important audio you'll ever hear. The message is truly life-changing. Gildan Media is proud to bring you these uplifting and life-changing inspirational books from Simple Truths, which can be used throughout every facet of your life. These audiobooks may be short in length, but their words speak volumes.

In a survey of more than 4,000 CEOs, executives, and managers, more than 90 percent admitted they were uncomfortable confronting or engaging in conflict. Yet leaders must realize that every conflict presents an opportunity to reach higher levels of performance. In The Elephant in the Boardroom, award-winning leadership psychologist Edgar Papke explores the unique and challenging relationship that leaders have with conflict and offers the know-how needed to use conflict as the engine of innovation and creativity.

With wit and sharp insight, former Traffic Commissioner of New York City, Sam Schwartz a.k.a. "Gridlock Sam", one of the most respected transportation engineers in the world and consummate insider in NYC political circles, uncovers how American cities became so beholden to cars and why the current shift away from that trend will forever alter America's urban landscapes, marking nothing short of a revolution in how we get from place to place.

Small business and legal expert Cliff Ennico has followed the equity crowdfunding story since its inception. Now, in The Crowdfunding Handbook, he explains the JOBS Act and translates the regulations into a clear set of do's and don'ts for entrepreneurs and small-business owners looking to get in early - and do things right.

Have you ever had an intense conversation where the questions asked led to new discoveries you could not have imagined? That is the enlightening power of Samandy. The rich and, at times, emotionally-charged conversations inside may challenge you, even irritate you; but when they reveal the powerful message that lies beneath, it will leave you wanting more. If you have ever thrown your hands up and said, "What's the point? I'll never get what I want!", felt that chasing dreams is a waste of time, or felt cheated in life, then this fable may ring true for you as well.

How did the human mind emerge from the collection of neurons that makes up the brain? How did the brain acquire self-awareness, functional autonomy, language, and the ability to think, to understand itself and the world? In this volume in the Essential Knowledge series, Zoltan Torey offers an accessible and concise description of the evolutionary breakthrough that created the human mind.

In this accessible guide to the meanings of sustainability, Kent Portney describes the evolution of the idea and examines its application in a variety of contemporary contexts - from economic growth and consumption to government policy and urban planning.

For all the literature about Adolf Hitler, there have been just four seminal biographies; this is the fifth, a landmark work that sheds important new light on Hitler himself. Drawing on previously unseen papers and a wealth of recent scholarly research, Volker Ullrich reveals the man behind the public persona, from Hitler's childhood, to his failures as a young man in Vienna, to his experiences during the First World War, to his rise as a far-right party leader.

If you want your customer service team to get creative about excellent customer service, this audiobook will do the job. An unforgettable true story about a young man with Down Syndrome who changes the culture of a grocery store.

The Adventures of Huckleberry Finn, written by Mark Twain has been popular since it was first published in 1884. It is known for its colorful and often scathng look at the people and places along the Mississippi River at a time when racism was an entrenched attitude in Southern antebellum society. The strong point of view, masterful depiction of dialects, and confrontations of issues of prejudice and race have inspired crtics to dub it “the great American novel”.

Great companies distinguish themselves from the competition by providing their customers with something truly special, something beyond price point that can't be duplicated: unique, outstanding customer service experiences.

For this rousing, revisionist history, the former head of exhibitions at England's National Maritime Museum has combed original documents and records to produce a most authoritative and definitive account of piracy's "Golden Age." As he explodes many accepted myths (i.e. "walking the plank" is pure fiction), Cordingly replaces them with a truth that is more complex and often bloodier.

This is ex-slave Frederick Douglass' second autobiography. It was written after 10 years of reflection following his legal emancipation in 1846, and his break with his mentor, William Lloyd Garrison, catapulted Douglass into the international spotlight as the foremost spokesman for American blacks, both freed and slave.

Developed by two Harvard brain experts-a scientific, accessible approach to achieving success by retraining your brain to win. Ever wonder why some people seem blessed with success? In fact, everyone is capable of winning in life-you just need to develop the right brain for it.