Audible会員プラン登録で、12万以上の対象タイトルが聴き放題。

  • Overcrowded

  • Designing Meaningful Products in a World Awash with Ideas
  • 著者: Roberto Verganti
  • ナレーター: Don Hagen
  • 再生時間: 7 時間 38 分

Audible会員プラン 無料体験

会員は、12万以上の対象作品が聴き放題
オフライン再生可能
プロの声優や俳優の朗読も楽しめる
Audibleでしか聴けない本やポッドキャストも多数
無料体験終了後は月会費1,500円。いつでも退会できます
『Overcrowded』のカバーアート

Overcrowded

著者: Roberto Verganti
ナレーター: Don Hagen
30日間の無料体験を試す

無料体験終了後は月額¥1,500。いつでも退会できます。

¥ 2,600 で購入

¥ 2,600 で購入

下4桁がのクレジットカードで支払う
ボタンを押すと、Audibleの利用規約およびAmazonのプライバシー規約同意したものとみなされます。支払方法および返品等についてはこちら

あらすじ・解説

The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders - users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book, Roberto Verganti offers a new approach - one that does not set out to solve existing problems, but to find breakthrough experiences. There is no brainstorming - which produces too many ideas, unfiltered - but a vision, subject to criticism. It does not come from outsiders, but from one person's unique interpretation.

The alternate path to innovation mapped by Verganti aims to discover not how things work but why we need things. It gives customers something more meaningful - something they can love. Verganti describes the work of companies, including Nest Labs, Apple, Yankee Candle, and Philips Healthcare, that have created successful businesses by doing just this. Nest Labs, for example, didn't create a more advanced programmable thermostat, because people don't love to program their home appliances. Nest's thermostat learns the habits of the household and bases its temperature settings accordingly. Verganti discusses principles and practices, methods and implementation. The process begins with a vision and proceeds through developmental criticism, first from a sparring partner and then from a circle of radical thinkers, then from external experts and interpreters, and only then from users.

Innovation driven by meaning is the way to create value in our current world, where ideas are abundant, but novel visions are rare. If something is meaningful for both the people who create it and the people who consume it, business value follows.

©2017 Massachusetts Institute of Technology (P)2017 Gildan Media LLC

同じ著者・ナレーターの作品

Overcrowdedに寄せられたリスナーの声

カスタマーレビュー:以下のタブを選択することで、他のサイトのレビューをご覧になれます。