検索キーワード： ナレーター "Mike Cooper" すべてのカテゴリー

As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

Aerospace engineering is the engineering of flight, and involves the design and operation of planes and space vehicles. It draws on the expertise of various branches of engineering and science and produces some of the most complex and technologically advanced vehicles ever conceived, such as spacecraft and the rovers used on the surfaces of the Moon and Mars. The field is central to many aspects of global communications and monitoring day to day through the vast array of satellites that orbit the Earth.

This Very Short Introduction explains how we make choices, exploring how we process information, learn from experience, and sometimes fail to make the 'right' decisions. Drawing on psychology, economics, neuroscience, and artificial intelligence to reveal the hidden mechanisms of decision-making, it offers a guide to how we decide—and how we might do it better.

The financial services industry is being transformed by heightened regulation, technological disruption, and changing demographics. These structural forces have lowered barriers to entry, increasing competition from within and outside the industry, in the form of entrepreneurial fintech start-ups to large, non-financial technology-based companies.

When Ronald Reagan chose C. Everett Koop to be Surgeon General of the United States in 1981, liberal politicians, women's groups, and even the public health community opposed the nomination because of his conservative social views and strong anti-abortion beliefs. By the time he left office in 1989, the same people who had vilified him as "Dr. Kook" were singing his praises, and many conservative politicians and activists were criticizing him as a traitor.

In some portraits of Henry VIII there appears another figure—a gaunt and morose-looking man with a shaved head. This is William or "Will" Somer, the king's fool, a celebrated wit who reportedly could raise Henry's spirits and spent many hours with him. Was Somer an "artificial fool," a cunning comic who could speak freely in front of the king, or a "natural fool," someone with intellectual disabilities, like many other members of the profession? Fool is the first biography of Somer—and perhaps the first of a Renaissance fool.

Cask Strength is more than a history book. In it, Mike Gerrard, an award-winning travel and drinks writer, investigates the making, buying, and selling of barrels and details how drinks like wine, tequila, rum, cognac, and others are enhanced by specific kinds of barrel production.

Prime Minister Winston Churchill had no qualms about using native German speakers from Austria, Poland, Czechoslovakia, and Germany itself. The majority were Jews who had fled persecution. Two examples of these secret units were X Troop Commandos and the Special Interrogation Group. The SIG men deserve their legendary status. They fought, and often died, wearing Wehmacht uniform. As this book reveals that, after infiltrating Field Marshal Rommel's Afrika Korps, one detachment even drew Nazi pay.

The Protestant conviction that believers would rise again, in bodily form, after death, shaped their attitudes towards personal and religious identity, community, empire, progress, race, and the environment. In To Walk the Earth Again, Christopher Trigg explores the political dimension of Anglo-American Protestant writing about the future resurrection of the dead, examining texts written between the seventeenth and mid-nineteenth centuries.

The Romantic myth of Bohemia originated in the early nineteenth century as a way of describing the new conditions faced by artists and writers when the previous system of aristocratic patronage collapsed in the wake of the Age of Revolution. Without the patron system, the artist was free to move around, to seek an audience wherever fortune beckoned. This marketing model likening the artist's vagabond career to the "gypsy" life helps to explain part of the bohemian myth, but not all of it. This Very Short Introduction traces the myth of Bohemia through its various fictional manifestations.

When uprisings against colonial rule broke out across the world after 1945, Britain responded with overwhelming and brutal force. Although this period has conventionally been dubbed "postwar," it was punctuated by a succession of hard-fought, long-running conflicts that were geographically diffuse, morally ambiguous, and impervious to neat endings or declarations of victory. Age of Emergency traces facts and feelings about violence as torture, summary executions, collective punishments, and other ruthless methods were employed in "states of emergency."

To secure a comfortable afterlife, ancient Egyptians built fortress-like tombs and filled them with precious goods, a practice that generated staggering quantities of artifacts over the course of many millennia—and also one that has drawn thieves and tomb-raiders to Egypt since antiquity. Drawing on modern scholarship, reportage, and period sources, this book tracks the history of treasure-seekers in Egypt and the social contexts in which they operated, revealing striking continuities throughout time.

London has harbored many curious characters, but few more curious than the artist and visionary Austin Osman Spare (1886-1956). A controversial enfant terrible of the Edwardian art world, the young Spare was hailed as a genius and a new Aubrey Beardsley, while George Bernard Shaw reportedly said "Spare's medicine is too strong for the average man." But Spare was never made for worldly success and he went underground, falling out of the gallery system to live in poverty and obscurity south of the river.

After a period of tremendous upheaval, it is necessary for organizations to transform alongside their employees and welcome new ways of working. While it is impossible to predict which changes will be successful, it is crucial for leaders to now ask: what should work look like to achieve productive, healthy, and safe organizations? In Brave New Workplace, Julian Barling argues that we should focus on creating environments in which employees can flourish, rather than relying on the resiliency of workers to withstand difficult working conditions.

NEW YORK TIMES BESTSELLER Marathon—one of history’s most pivotal battles. Its very name evokes images of almost superhuman courage, endurance, and fighting spirit. But until now, the story of what happened at Marathon has been told exclusively through the narrow viewpoint of specialists in...

Why We Hate tackles a pressing issue of both longstanding interest and fresh relevance: why a social species like Homo sapiens should nevertheless be so hateful to itself. We go to war and are prejudiced against our fellow human beings. We discriminate on the basis of nationality, class, race, sexual orientation, religion, and gender. Why are humans at once so social and so hateful to each other? In this book, Michael Ruse looks at scientific understandings of human hatred, particularly Darwinian evolutionary theory.

While doing fieldwork on the remote Indonesian island of Flores, anthropologist Gregory Forth came across people talking about half-apelike, half-humanlike creatures that once lived in a cave on the slopes of a nearby volcano. Over the years he continued to record what locals had to say about these mystery hominoids while searching for ways to explain them as imaginary symbols of the wild or other cultural representations. We follow Forth on the trail of this mystery hominoid, and the space they occupy in islanders' culture as both natural creatures and as supernatural beings.

Horror movies hold a complicated space in the queer community: historically misogynist, and often homo- and transphobic, the genre has also been inadvertently feminist and open to subversive readings. It Came from the Closet features twenty-five original essays by writers speaking to this relationship, through connections both empowering and oppressive. From Carmen Maria Machado on Jennifer’s Body, Jude Ellison S. Doyle on In My Skin, Addie Tsai on Dead Ringers, and many more, these conversations convey the rich reciprocity between queerness and horror.

In today's society, work takes up a vast proportion of the time and energy of ordinary people. Although use of the phrase "work-life balance" is now commonplace in the media and ordinary conversation, people work longer hours than ever before. However, rather than purely a means to an end in terms of supporting oneself financially, the workplace is a place to develop skills and talents and build lasting friendships.

The Anglo-Saxon period, stretching from the fifth to the late eleventh century, begins with the Roman retreat from the Western world and ends with the Norman takeover of England. Between these epochal events, many of the contours and patterns of English life that would endure for the next millennium were shaped. In this authoritative work, N. J. Higham and M. J. Ryan reexamine Anglo-Saxon England in the light of new research in disciplines as wide ranging as historical genetics, paleobotany, archaeology, literary studies, art history, and numismatics.