検索キーワード： ナレーター "Mike Cooper" すべてのカテゴリー

As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

Lenin's work and influence have often been written off as no longer relevant, and many today consider this to be so. Lenin has, they claim, had his day, even though he is still revered in China, the world's most populous country. However, Lenin, like his mentor Marx, has had a tendency to rise from apparent decline and oblivion to renewed force and influence.

 In today's society, work takes up a vast proportion of the time and energy of ordinary people. Although use of the phrase "work-life balance" is now commonplace in the media and ordinary conversation, people work longer hours than ever before. However, rather than purely a means to an end in terms of supporting oneself financially, the workplace is a place to develop skills and talents and build lasting friendships. 

Emotions are complex mental states that resist reduction. They are visceral reactions but also beliefs about the world. They are spontaneous outbursts but also culturally learned performances. And just as our emotions in any given moment display this complex structure, so their history is plural rather than singular. The history of emotions is where the history of ideas meets the history of the body, and where the history of subjectivity meets social and cultural history.

China today is never out of the news: from international finance to human rights controversies, global coverage of its rising international presence, and the Chinese "economic miracle". It seems to be a country of contradictions: a peasant society with some of the world's most futuristic cities, heir to an ancient civilization that is still trying to find a modern identity. This Very Short Introduction audiobook offers the listener an entry to understanding the world's most populous nation, giving an integrated picture of modern Chinese society, culture, economy, politics, and art. 

In A History of the World in Twelve Beans, food writer and history buff Joël Broekaert reveals how beans have profoundly shaped human history, culture, and society, through millennia and across continents. Beans have been long dismissed as the "common person's food"—a cheap and nutritious...

Our "American in Cairo" author goes beyond King Tut and tomb-raiders to discover one of the world's oldest civilizations in her fast-paced account across seven millennia Egypt looms large in the popular imagination, bringing to mind images of pyramids, pharaohs, tomb-raiders, and deserts...

One of Bill Gates's Top Five Book Recommendations The wondrous and illuminating story of humankind's quest to discover the fundamentals of chemistry, culminating in Mendeleyev's dream of the Periodic Table. In 1869 Russian scientist Dmitri Mendeleyev was puzzling over a way to bring order to the...

Author Andrew Harmel-Law shows you how architects and development teams can collaborate to create and evolve more efficient architectures for their systems. Techniques in this book will help you learn how to create a mindset that allows everyone to practice architecture and build the best systems they've ever experienced.

A New Approach to Dementia: Examining Sensory and Perceptual Impairment is a groundbreaking work which highlights the non-memory impairments of the dementias to improve both early recognition of dementia and clinical diagnosis, as well as interventions and care. It focuses clinical attention on...

Our "American in Cairo" author goes beyond King Tut and tomb-raiders to discover one of the world's oldest civilizations in her fast-paced account across seven millennia Egypt looms large in the popular imagination, bringing to mind images of pyramids, pharaohs, tomb-raiders, and deserts...

This is a revised and updated edition of an award-winning book, recognized as the authoritative work on the subject of British food. It is a breathtaking attempt to trace the changes to and influences on food in Britain from the Black Death through the Enclosures, the Reformation, the Industrial Revolution, and the rise of Capitalism to the present day.

In Origin Story, medical historian Howard Markel recounts the two-year period (1858 to 1860) of Darwin's writing of On the Origin of Species through its spectacular success and controversy. Simultaneously, Markel delves into the mysterious health symptoms Darwin developed, combing the literature to emerge with a cogent diagnosis of a case that has long fascinated medical historians.

"The List" is a transformative guide to finding the right partner and developing healthy dating relationships. This captivating book provides practical answers to how to know if you've found "the one" and how to recognize when someone who seems right is actually wrong for you. It offers straightforward, actionable content to empower you to become your best selves without complicated theories or pick-up artist tactics.

A central premise of the book is that such experiences are mind-revealing experiences and that they can be induced by means other than psychedelics. In particular, the book argues that psychedelic experiences can also be had as the result of meditation. Aidan Lyon presents a unified conceptual framework for thinking about the different kinds of psychedelic experiences one may have as a result of psychedelics, meditation, and their combination. 

In Regency England the eldest son usually inherited almost everything—while his younger brothers, left with little inheritance, had to make a crucial decision: What should they do to make an independent living? Historian Rory Muir weaves together the stories of many obscure and well-known young men of good family but small fortune, shedding light on an overlooked aspect of Regency society. This is the first scholarly yet accessible exploration of the lifestyle and prospects of these younger sons.

The more we ponder, the odder the world can seem. How do footballers get their shirt numbers? Why does having daughters make couples more likely to divorce? How do you move a horse from one country to another? What counts as a journey into space? The keen minds at the Economist contemplate all these questions and more in their quest for the globe's most extraordinary quandaries and conundrums, with bizarre facts and headscratchers that show the world is even stranger than we might have thought.

The roads we drive on; the pipes that supply our drinking water; the farmland that provides our food; energy systems for electricity and heat; hospitals, schools, and the homes in which many of us live—all now swell asset managers' bulging investment portfolios. As the owners of more and more of the basic building blocks of everyday life, asset managers shape the lives of each and every one of us in profound and disturbing ways. In this eye-opening follow-up to Rentier Capitalism, Brett Christophers peels back the veil on "asset manager society."

Vesuvius is best known for its disastrous eruption of 79CE. But only after 1738, in the age of Enlightenment, did the excavations of Herculaneum and Pompeii reveal its full extent. In an era of groundbreaking scientific endeavor and violent revolution, Vesuvius became a focal point of strong emotions and political aspirations, an object of geological enquiry, and a powerful symbol of the Romantic obsession with nature. John Brewer charts the changing seismic and social dynamics of the mountain, and the meanings attached by travelers to their sublime confrontation with nature.

Between 1941 and 1945, more than eight hundred shiploads of supplies were delivered to the Soviet Union protected by allied naval forces. Each journey was a battle against the elements, with turbulent seas, extreme cold, and the constant dread of torpedoes. These Arctic convoys have been mythologized as defenseless vessels at the mercy of deadly U-boats—but was this really the case?