検索キーワード： 著者 "David" すべてのカテゴリー

Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

This is a practical, non-technical guide for business leaders, entrepreneurs, and curious minds. This comprehensive guide on agentic AI cuts through the hype and offers a clear, jargon-free strategic roadmap to understanding and applying this technology. The authors bring a rare perspective, having implemented agentic AI across diverse organizations—from global enterprises to agile startups—witnessing both remarkable successes and sobering failures.

*AS HEARD ON RADIO 4 BOOK OF THE WEEK* THE INTERNATIONAL #1 BESTSELLER SHORTLISTED FOR THE AN POST IRISH BOOK AWARDS 2024 NON-FICTION BOOK OF THE YEAR A WATERSTONES NON-FICTION BOOK OF THE YEAR 2024 A 2024 BOOK OF THE YEAR IN THE OBSERVER, ECONOMIST, FINANCIAL TIMES AND PROSPECT ‘A...

The story of one man’s journey to go beyond self awareness and the science of how to actually change your mind. In his groundbreaking, seminal book, visionary leader and transformational teacher David Bayer offers a revolutionary approach to personal growth and spiritual evolution, taking complex concepts from the fields of behavioral psychology, neurophysiology, quantum field theory, and spiritual tradition and distilling them into a powerful, practical, integrative framework for reclaiming personal and emotional sovereignty and having what Bayer calls “a powerful living experience.”

Featuring acclaimed humorist David Sedaris's unique blend of hilarity and heart, this illustrated collection of animal-themed tales is an utter delight. Though the characters may not be human, the situations in these stories bear an uncanny resemblance to the insanity of everyday life. In "The...

Freedom from suffering is not only possible, but the means for achieving it are immediately within our grasp - literally as close to us as our own breath. This is the 2,500-year-old good news contained in the Anapanasati Sutra, the Buddha's teaching on cultivating both tranquility and deep insight through full awareness of breathing. In this book, Larry Rosenberg brings this timeless meditation method to life.

This fascinating 24-lecture course is a richly detailed guide to the theology, sacred writings, rituals, and outstanding human figures of the Gnostic movements. What we call "Gnosticism" comprised a number of related religious ideologies and movements, all of which sought " gnosis," or immediate, direct, and intimate knowledge of God. The Gnostics had many scriptures, but unlike the holy texts of other religions, Gnostic scriptures were often modified over time.

More than 2,500 years later, the fundamental questions asked by the ancient Greeks continue to challenge, fascinate, and instruct us. Is reality stable and permanent or is it always changing? Are ethical values like justice and courage relative? What is justice? What is happiness? How shall we best live our lives?In this series of 24 lectures, Professor Roochnik invites you to join this eternal discussion.

Four years alone in the Oregon wilderness cured Ethan Reed of a lot of things. Corporate burnout. Panic attacks. Any expectation that life would ever surprise him again. Then a wounded elf collapsed in his yard during a blizzard. Lyra is a silver-haired ranger fleeing hunters who've been capturing her kind. Mara is a born werewolf with amber eyes and a tactical mind sharper than her fangs. Nerissa is an ancient naiad who moves through water like it's an extension of her soul. None of them should exist. All of them need his help.

Homesteading Space is more than a story of technological and scientific success; it is also an absorbing, sometimes humorous, often inspiring account of the determined, hardworking individuals who shepherded the program through a near-disastrous launch, a heroic rescue, an exhausting study of Comet Kohoutek, and the lab's descent into the Indian Ocean. Featuring the unpublished in-flight diary of astronaut Alan Bean, it is replete with the personal recollections and experiences of the Skylab crew and those who worked with them in training, during the mission, and the return.

Author of the New York Times best seller The Beginning of Infinity, David Deutsch, explores the four most fundamental strands of human knowledge: quantum physics, and the theories of knowledge, computation, and evolution - and their unexpected connections. Taken together, these four strands reveal a deeply integrated, rational, and optimistic worldview. It describes a unified fabric of reality that is objective and comprehensible, in which human action and thought are central.

The works of the English political economist David Ricardo (1772-1823), and particularly his most important work, The Principles of Political Economy and Taxation, lie at the heart of the laissez faire school of economics, preceded by Adam Smith and followed by John Stuart Mill. Economic growth, economic freedom - free trade rather than mercantilism, or controlled trade - was the fundamental attitude. Having been disowned by his Sephardic Jewish family for marrying outside the faith at the age of 21, Ricardo went on to make his own fortune.

A modern classic, Elmer the Colourful Patchwork Elephant has been a nursery favourite since his creation in 1989 and has sold over four million copies around the world. Elmer is not your normal grey elephant - his colourful exuberance cannot be contained for long!

David Attenborough reads his own bestselling memoir 'An enthralling autobiography from one of the linchpins of television' Good Book Guide David Attenborough is the acknowledged voice of nature, loved and revered worldwide for his groundbreaking wildlife documentaries. Over the course of his...

A new edition of the much-loved perennial meditation diary whose messages radiate spiritual wisdom, encouragement and serenity throughout the year Provides messages of spiritual insight and guidance for every day of the year from Eileen Caddy, co-founder of the Findhorn Community Offers...

A modern classic text on the crucial role of grieving in dealing with loss, by the author who first explored the now famous five stages of grief—On Grief and Grieving is an invaluable blend of Kubler-Ross’s practical wisdom, case studies, and her own experiences and spiritual insight...

No mystery is too great for super-sleuth Cam Jansen and her amazing photographic memory! Mysteries follow super-sleuth Cam Jansen everywhere she goes...even to a park with U.F.O.s in sight! Cam and Eric see flashing lights in the sky, and everyone thinks aliens have landed. But Cam knows there's...

Penguin presents the audiobook edition of The Secnd Mountain, written by David Brooks, read by Arthur Morey. Are you on your first or second mountain? Is life about you - or others? About success - or something deeper? The world tells us that we should pursue our self-interest: career wins, high...

Bestselling authors Mary Buffett and David Clark examine seventeen companies that Warren Buffett has bought for himself and for his holding company, Berkshire Hathaway, as durable investments and explain why these companies are once again selling at prices that offer great long-term growth...

David Sedaris returns with his most deeply personal and darkly hilarious book. If you've ever laughed your way through David Sedaris's cheerfully misanthropic stories, you might think you know what you're getting with Calypso. You'd be wrong. When he buys a beach house on the Carolina coast...