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As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

In A Story of Us, they present this rich narrative and explain how the evolution of our genes relates to the evolution of our cultures. Newson and Richerson take listeners through seven stages of human evolution, beginning seven million years ago with the apes that were the ancestors of humans and today's chimps and bonobos. The story ends in the present day and offers a glimpse into the future.

Condensed Chaos provides a practical introduction to Chaos Magic, one of the fastest growing areas of western occultism. Through it, you can change your circumstances, live according to a developing sense of personal responsibility, effect change around you, and stop living as a helpless cog in some clockwork universe. All acts of personal/collective liberation are magical acts. Magic leads us into exhilaration and ecstasy; into insight and understanding; into changing ourselves and the world in which we participate.

What is socialism? Does it have a future, or has it become an outdated ideology in the 21st century? This audiobook considers the major theories in socialism and explores its historical evolution from the French Revolution to the present day. Michael Newman argues that socialism has always been a diverse doctrine, while nevertheless containing a central core of interconnected values and goals: a critique of capitalism; an optimistic view of human beings; and the belief that it is possible to establish societies based on egalitarianism, social solidarity, and cooperation.

I'm not really good at making friends. That's simply a fact. I'm happy enough if I can just get through the school day, avoid eye contact with anything that breathes, and make it home where my family can continue ignoring my existence and I can play video games in peace. But then he crashes into my life like a tidal wave. The hot new senior at Spruce High. The bad boy everyone can't stop talking about.

We make choices all the time - about how to spend our money, about how to spend our time, about what to do with our lives. And we are also constantly judging the decisions other people make as rational or irrational. But what kind of criteria are we applying when we say that a choice is rational? What guides our own choices, especially in cases where we don't have complete information about the outcomes? What strategies should be applied in making decisions which affect a lot of people, as in the case of government policy?

Between Freedom and Equality begins with the life of Capt. George Pointer, an enslaved African who purchased his freedom in 1793 while working for George Washington's Potomac Company. It follows the lives of six generations of his descendants as they lived and worked on the banks of the Potomac, in the port of Georgetown, and in a rural corner of the nation's capital. Between Freedom and Equality offers a moving and inspiring look at the challenges that free African Americans have faced in Washington, DC, since the district's founding.

Channel your Black-girl magic: If you're feeling stuck or trapped by other people's expectations of what you can achieve, it's time to stop playing small and start redefining what success can mean for you. Leave a legacy of Black excellence: With the seven simple rules, you'll learn how to bring your career, income, and lifestyle to that next level. Don't settle for a life of invisibility and mediocrity. Set ambitious goals, reach for bigger opportunities, and know that you are brave enough to get what you deserve.

Now more than ever, every interaction you have with customers is critical. Customers today have unlimited information at their fingertips - and can influence the purchase decisions and behaviors of millions of others. With this comes a shift in the balance of power, and every company must come to terms with the fact that the customer is in control. Interacting with customers in the way they want is an essential business strategy and, in many industries, the key to business success.

Almost all of us have sat in a math class, wondering when we'd ever need to know how to find the roots of a polynomial or graph imaginary numbers. And in one sense, we were right: If we needed to, we'd use a computer. But as Ian Stewart argues in What's the Use?, math isn't just about boring computations. Rather, it offers us new and profound insights into our world, allowing us to accomplish feats as significant as space exploration and organ donation.

The hits just keep coming for Troy Barrett. Traded to the worst team in the league would be bad enough, but coming on the heels of a messy breakup and a recent scandal…Troy just wants to play hockey and be left alone. He doesn’t want to be in the news anymore, and he definitely doesn’t want to “work on his online presence” with the team’s peppy social media manager.

In the early hours of Saturday, December 17th, 2011, Zoe Nolan, a 19-year-old Manchester University student, walked out of a party taking place in the shared accommodation where she had been living for three months. She was never seen again.

I am in a bar in Brooklyn listening to two men, my friends, discuss whether or not my life was worth living. So begins Chloé Cooper Jones' bold account of moving through the world in a body that looks different than most. Born with a rare congenital condition called sacral agenesis, she must contend not only with her own physical pain but the emotional discomfort of others. It is only when she unexpectedly becomes a mother that she confronts the demand to live life fully, propelling her on a journey across the globe, reclaiming the spaces she'd been denied, and denied herself.

Two continents at war: the Three Kingdoms and Ishara have been in conflict for a thousand years. But when an outside threat arises - the reawakening of a powerful ancient race that wants to remake the world - the two warring nations must somehow set aside generations of hatred to form an alliance against a far more deadly enemy.

Kathryn Barker's Waking Romeo is a spectacularly genre-bending retelling of Romeo & Juliet asking the big questions about true love, fate, and time travel.

Inspired by the life and lyrics of David Bowie, author-illustrator Jami Gigot imagines the story of a lonely young boy enchanted by the music of the stars - yet no one else can hear the shimmy-shake rhythm that moves through his body. At first misunderstood and ignored, David ultimately finds the courage to be true to himself, sparking a dazzling revolution.

Two continents at war, the Three Kingdoms and Ishara, have been in conflict for a thousand years. But when an outside threat arises - the reawakening of a powerful ancient race that wants to remake the world - the two warring nations must somehow set aside generations of hatred to form an alliance against a far more deadly enemy.

Women warriors planned and led slave revolts on slave ships during the Middle Passage. They fought their enslavers throughout the Americas, and then they were erased from history. Wake tells the story of Dr. Rebecca Hall, a historian, granddaughter of slaves, and a woman haunted by the legacy of slavery. The accepted history of slave revolts has always said that enslaved women were not involved, but Rebecca decides to look deeper.

Hotel-room-trashing tantrums? Check. Daddy issues galore? Check. Glitz, glamour and general debauchery? I wrote the f**king book. I’m a textbook bad boy rockstar cliche, and I’ve never claimed to be anything else. Hell, I own it. At least, I did, until he came along: Mr. Self-Righteous who acts more like a priest than a drummer. Now he’s my bodyguard and the guy in charge of making sure I don’t OD before the tour ends. Oh, right. I also have a crazy stalker who’s been obsessed with me since I was a kid. So that’s fun.

John Luke Robertson, the oldest son of Willie and Korie Robertson and brother of Dancing with the Stars sensation Sadie Robertson, shares his story of what it's like to grow up as a Robertson and all the fun and craziness that entails, as well as what he has learned as he has stepped out into his own unique experiences. He also shares what it's like to navigate the walk from boyhood to becoming a man. Topics in this book include friendship, kindness, dreaming big, embracing your God-given uniqueness, taking chances, and choosing mentors.