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One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.

In this beautifully written and brilliantly reasoned collection of essays, Ayn Rand throws new light on the nature of art and its purpose in human life. Once again, she demonstrates her bold originality and her refusal to let conventional ideas define her sense of the truth. Rand eloquently asserts that one cannot create art without infusing it with one's own value judgments and personal philosophy - even an attempt to withhold moral overtones only results in a deterministic or naturalistic message.

Marketing is not a department - it's the story of how you create difference for your customers. We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage - by being different or better, more visible, or just plain louder.

Elizabeth and Jackson Shore married young, raised two daughters, and weathered the storms of youth as they built a future together. But after the children leave home, they quietly drift apart. When Jack accepts a wonderful new job offer, Elizabeth puts her needs aside to follow him across the country. Until the sudden death of her father changes everything.

At 22, Cheryl Strayed thought she had lost everything. In the wake of her mother's death, her family scattered and her own marriage was soon destroyed. Four years later, with nothing more to lose, she made the most impulsive decision of her life: to hike the Pacific Crest Trail from the Mojave Desert through California and Oregon to Washington State - and to do it alone. She had no experience as a long-distance hiker, and the trail was little more than “an idea, vague and outlandish and full of promise.” But it was a promise of piecing back together a life that had come undone.

Sapphira Dodderidge, a Virginia lady of the 19th century, marries beneath her and becomes irrationally jealous of Nancy, a beautiful slave. One of Cather's later works.

Just because you don’t have cash doesn’t mean you don’t want and need things. According to authors and business gurus Karen Hoffman and Shera Dalin, it’s time to get a little creative. Most people have a skill they can use—it’s just a matter of figuring out what that is and how to use it to get something else. From piano lessons in exchange for haircuts to an engine tune-up in exchange for house painting, The Art of Barter offers step-by-step instructions.

Der junge Greg ist überwältigt, als er aus seiner Raumkapsel steigt. Der warme Sand unter seinen Füßen, der sanfte Wind und das Farbenspiel des Meers sind so viel besser als jede noch so perfekte virtuelle Realität. Er ist auf der Erde, auf diesem fernen blauen Planeten, den er bislang nur aus Filmen und Erzählungen kennt. Seine Mission: Können die Menschen auf ihren Heimatplaneten zurückkehren, den sie nach einer Katastrophe verlassen mussten? Wie sollen sie leben, damit Glück für alle möglich ist? Und kann es Greg gelingen, seine große Liebe zu retten?

Long Litt Woon met Eiolf a month after arriving in Norway from Malaysia as an exchange student. They fell in love, married, and settled into domestic bliss. Then Eiolf’s unexpected death at 54 left Woon struggling to imagine a life without the man who had been her partner and anchor for 32 years. Adrift in grief, she signed up for a beginner’s course on mushrooming - a course the two of them had planned to take together - and found, to her surprise, that the pursuit of mushrooms rekindled her zest for life.

Stop anxiety wherever and whenever it starts. If you suffer from anxiety, you're not alone - like 40 million Americans, you know symptoms can strike anytime, anywhere. Relief is here. Be Calm targets symptoms wherever they strike with cutting-edge techniques that help you reduce anxiety on the spot. This book is both a handy resource for stress management and a close look into the causes of anxiety. Evidence-based strategies show you how to control a variety of symptoms in lots of different circumstances. With Be Calm, you're always prepared.

Judith Kratt inherited all the Kratt family had to offer - the pie safe, the copper clock, the murder that no one talks about - and she knows in her old bones that it's time to make an inventory of her household and its valuables. But she finds that cataloging the family belongings - as well as their misfortunes - won't contain her family's secrets, not when her wayward sister suddenly returns, determined to expose skeletons that the Kratts had hoped to take to their grave.

Yorktown, Virginia, is reliving its role in the Revolutionary War by celebrating the anniversary of the British surrender in 1781. This year, plans include a reenactment of the battle and a craft fair. Meg Langslow has returned to her home town for the festivities - and to sell her wrought-iron flamingos. Meg's also trying to save her brother from the clutches of a con man who might steal the computer game he's invented. It's a tough job - until the swindler is found dead, slain in Meg's booth with one of her wrought-iron creations.

Meg Langslow and her boyfriend, Michael, are searching for some romantic alone time. She knows the perfect place for a private getaway: her aunt's cottage on the tiny island of Monhegan. But when a series of events leads to the couple being trapped in the cottage with her entire family, their private getaway vacation slowly turns into a disaster. Meg doesn't think anything more could go wrong until a resident of the island with close ties to her mother is murdered. When her father becomes the chief suspect, she knows she can no longer sit by the cozy fireplace.

When Turing Hopper, Artificial Intelligence Personality and sleuth, uncovers information tied to criminal Nestor Garcia's long-dormant credit cards, she sends her human assistants to investigate. But when one of them becomes embroiled in murder, the A.I. detective must find a way to bring the guilty party to light.

When a high-tech geek named Eddie ends up in the hospital, the victim of a hit-and-run accident, Turing the investigative artificial-intelligence computer comes to the aid of her private-detective friend Tim to find out who was responsible. The following investigation leads to some of Eddie's unsavory friends who are using his computers in a variety of scams, cons, and other less-than-legal endeavors.

Ray Santiago's friends from work know him as a brilliant-but-easygoing systems engineer who spends a lot of time on his favorite online role-playing game. But the game is over for Ray: His colleagues from work, Maude, Tim, and Turing, have just found out about Ray's murder in a dark alley. He was shot, and his laptop stolen. It could be just another DC street crime. But if Turing's password was in that computer‚ and it's fallen into the wrong hands‚ she could be in terrible danger.

Zack is a workaholic computer expert who created his friend Turing. Turing is a sentient artificial-intelligence personality who has thousands of mystery novels downloaded to her database. With a self-improvement feature, Turing and Zack have taken on numerous challenges together. But when Zack disappears, Turing suspects foul play. She'll have to utilize her personality, her knowledge, and her unique abilities in order to find out what happened to her creator - and her friend.

Stinging deaths aren't uncommon in the summertime, but when Henry Wiest turns up stung to death at an Indian reservation, Detective Hazel Micallef senses not all is as it seems. And when it turns out the "bee" was a diabolical teenaged girl on a murder spree with a strange weapon, a dark and twisted crime begins to slowly emerge. The questions, contradictions, and bodies begin to mount, as two separate police forces struggle to work together to save the soul of Westmuir County.

In this riveting new novel, best-selling author John Darnton transports us to Victorian England and around the world to reveal the secrets of a legendary 19th-century figure. Darnton elegantly blends the power of fact and the insights of fiction to explore the many mysteries attached to the life and work of Charles Darwin.

On a chilling Minnesota morning, Sarah Pribek comes home to the house she shares with her husband and fellow cop, Michael Shiloh. Shiloh is supposed to be in Virginia, starting his training with the FBI. A seasoned missing-persons investigator, Sarah is used to anxious calls from wives and parents. She's used to innocent explanations that resolve so many of her cases. But from the moment she learns that he never arrived at Quantico, she feels a terrible foreboding.