Audible会員は対象作品が聴き放題、2か月無料体験キャンペーン中
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Marketing: A Love Story
- How to Matter to Your Customers
- ナレーター： Bernadette Jiwa
- 再生時間： 2 時間 1 分
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Audible会員プラン 無料体験
Marketing: A Love Story
あらすじ・解説
One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.
Marketing has become a necessary evil for every business, but what if we adopted a different view of it? What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems? What if marketing was how we found more ways to do better work and to matter to our customers? What if marketing was where we began our journey toward understanding what people need and want? What if it was our vantage point for seeing the world through the eyes of our customers? How different would marketing be then?