検索キーワード： 神経科学・神経心理学

Dopamine, “the molecule of more,” makes it easy to get stuck in a cycle of never being truly satisfied. It promises happiness, but can never deliver. That part is up to us. A more fulfilling life begins with training your brain to overcome the dopamine chase—and it’s easier than you think.

The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will...

In Idiot Brain, Dr. Dean Burnett celebrates blind spots, blackouts, insomnia, and all the other downright laughable things our minds do to us while also exposing the many mistakes we've made in our quest to understand how our brains actually work. This is the best kind of popular science - lucid, funny, and whip smart - from a debut author who will be tickling funny bones and firing neurons for a long time to come.

We avoid boredom at all costs. It makes us feel restless and agitated. Desperate for something to do, we play games on our phones, retie our shoes, or even count ceiling tiles. And if we escape it this time, eventually it will strike again. But what if we listened to boredom instead of banishing it? Psychologists James Danckert and John Eastwood contend that boredom isn't bad for us. It's just that we do a bad job of heeding its guidance.

As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.

A dopamina é o neurotransmissor que garantiu a sobrevivência dos nossos antepassados e que, ainda hoje, continua determinando a maioria dos nossos comportamentos. Graças a ela fomos à Lua, encontramos a cura de várias doenças e nos esforçamos para transformar o mundo em um lugar melhor. Mas ela também nos torna suscetíveis a arriscar nosso casamento por uma aventura passageira e é capaz de explicar por que o dependente químico está disposto a fazer qualquer coisa pela próxima dose.

In The Brain in Context, the bioethicist Jonathan D. Moreno and the neuroscientist Jay Schulkin provide an accessible and thought-provoking account of the evolution of neuroscience and the neuroscience of evolution. They emphasize that the brain is not an isolated organ - it extends into every part of the body and every aspect of human life. Understanding the brain requires studying the environmental, biological, chemical, genetic, and social factors that continue to shape it.

Neste livro, mergulharemos em temas fascinantes, abordando fenômenos que transcendem o individual e tocam o coletivo. Traremos exemplos, casos, como se diz na medicina. No entanto, esses casos não tratam apenas de homens ou mulheres com identidades, mas de ideias catalisadoras de transformações, regidas pelo arquétipo do herói. Um caso particularmente expressivo emerge na sociedade como um fenômeno, sob a forma de candidaturas, como aconteceu recentemente na prefeitura da maior cidade do país.

We live in the noisiest era in human history, where headlines, influencers, and algorithms compete for our attention. Every scroll, every “breaking news” banner, every viral post quietly chips away at our ability to think clearly.

In seinen Vorlesungen entwickelt Freud schrittweise ein umfassendes Modell der menschlichen Psyche: Symptome, Widerstand, Libido, Angst, Narzissmus und die Wege zur Heilung – prägnant, systematisch und mit überraschender Klarheit. Die Texte gelten als Einstieg in die Psychoanalyse und als Brücke zwischen Medizin, Philosophie und Psychologie.

What if your brain isn’t the problem… but the key to your next-level breakthrough? In The Brain Upgrade Blueprint, you’ll discover how to unlock the hidden power of your mind using the latest science in neurohacking, focus training, belief rewiring, and mental performance optimization. This isn’t just another self-help audiobook. It’s a complete system for upgrading the way you think, decide, focus, and feel—day after day. If you’ve ever struggled with procrastination, distraction, brain fog, or self-doubt, this book will help you get unstuck—and stay mentally sharp under pressure.

The Brain Hack Bible is your all-in-one guide to mastering how you learn, think, and remember—faster, smarter, and more effectively than ever before. This book blends cutting-edge AI memory techniques, proven memory strategies, and breakthrough meta learning strategies to unlock your full mental potential.

Struggling with slow learning and poor retention? Peak Performance Learning is your blueprint for rapid skill acquisition, using neuroscience-backed techniques to help you absorb, retain, and recall information effortlessly.

Are you ready to embark on a transformative journey to heal from trauma, overcome anxiety, and rebuild emotional strength? EMDR: A Practical Guide for Healing PTSD, Anxiety, and Emotional Wounds is the audiobook you’ve been waiting for—a clear, compassionate, and practical resource that makes the science and techniques of Eye Movement Desensitization and Reprocessing (EMDR) accessible to everyone.

By James A. Smith | Narrated by [Insert Narrator's Name]Are you ready to unleash the full power of your mind and overcome every challenge life throws your way? In Unbreakable Will, James A. Smith delivers a life-changing audiobook that equips you with the tools to master your mental strength, conquer fear, and achieve lasting success. Through engaging storytelling, actionable insights, and practical exercises, this audiobook takes you on a transformative journey to unlock your potential.

Feeling stressed, tense, or overwhelmed? Struggling to fit complex wellness routines into your busy life? Gentle Somatic Yoga for Nervous System Regulation offers a simple, effective path forward with 10-minute somatic yoga practices that reduce anxiety, release tension, and deepen mind-body awareness—no experience required. Whether you’re a complete beginner or an experienced practitioner, this guide helps you reconnect with your body in a grounded, accessible way.

Mysteries of the Social Brain describes the scientific underpinnings of human behavior and values. Through the retelling of fascinating clinical stories of people with neurological conditions, this book explores the parts of the brain that allow humans to thrive as social and creative beings. The authors reveal the relevance of our brain circuits to our well‑being―and the well‑being of our societies―and show what happens when changes in our brain circuitry drive changes in empathy, altruism, moral beliefs, and creativity.

The act of reading is so easily taken for granted that we forget what an astounding feat it is. How can a few black marks on white paper evoke an entire universe of meanings? It's even more amazing when we consider that we read using a primate brain that evolved to serve an entirely different purpose. In this riveting investigation, Stanislas Dehaene, author of How We Learn, explores every aspect of this human invention, from its origins to its neural underpinnings.

Don’t Believe Your Thoughts isn’t another “think positive” manual. It’s a field guide for seeing through mental illusions and taking charge of your inner world. Your thoughts aren’t the enemy—they’re signals. Once you learn to decode them, you’ll stop reacting and start responding. You’ll think more clearly, move more confidently, and finally experience the peace that comes from being on your own side. Stop living in your head and start living your life. Take back the calm that was always yours.

There’s a voice in your head that never stops talking. It criticizes, compares, and replays regrets. It warns of disasters that may never come. It tells you stories that keep you anxious, self-doubting, and stuck. But here’s the truth: you are not that voice. You are the one who hears it. You don’t need another set of tactics to “control” your mind. You need a new way of seeing. Clear, direct, and profoundly practical, You Are Not Your Thoughts is not about silencing your mind or forcing positivity. It’s about uncovering the freedom that has always been within you.