検索キーワード： 社会心理学・相互作用

Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions. 　 Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities...

Over the last 22 years, Robert Greene has provided insights into every aspect of being human, whether that be getting what you want, understanding others' motivations, mastering your impulses or recognizing strengths and weaknesses. The Daily Laws distills that wisdom into daily entries.

The modern world can be a complicated, frenzied, and noisy place, filled with too many options, products, ideas and opinions. That explains why what many of us long for is simplicity: a life that can be more pared down, peaceful, and focused on the essentials. But finding simplicity is not always easy; it isn’t just a case of emptying out our closets or trimming back commitments in our diaries. True simplicity requires that we understand the roots of our distractions – and develop a canny respect for the stubborn reasons why things can grow complex and overwhelming.

The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational “A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the...

An "introduction to the nonfascist life" (Michel Foucault, from the Preface) When it first appeared in France, Anti-Oedipus was hailed as a masterpiece by some and "a work of heretical madness" by others. In it, Gilles Deleuze and Félix Guattari set forth the following theory: Western society's...

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Even the most casual reading reveals that the principles he sets out in this short but compelling book remain as true as ever in the present era of social media and AI. Bernays (1891–1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape.

A pathbreaking neuroscientist reveals how our social instincts turn Me into Us, but turn Us against Them - and what we can do about it. The great dilemma of our shrinking world is simple: never before have those we disagree with been so present in our lives. The more globalization dissolves national borders, the more clearly we see that human beings are deeply divided on moral lines - about everything from tax codes to sexual practices to energy consumption - and that, when we really disagree, our emotions turn positively tribal.

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain...

Winner of British Psychological Society Best Book Prize (Popular Science) 2023 Nature’s Top 10 Books of 2023 A Financial Times Book of the Year 2023 A Waterstones Book of the Year for Politics 2023 Fake news. Alternative facts. Conspiracy theories. Misinformation is one of the defining...

Spanning world civilizations, synthesizing dozens of political, philosophical, and religious texts and thousands of years of violent conflict, The 33 Strategies of War is a comprehensive guide to the subtle social games of everyday life, informed by the most ingenious and effective military principles in war. Structured in Greene's trademark style, The 33 Strategies of War is the I Ching of conflict, the contemporary companion to Sun Tzu's The Art of War.

NEW YORK TIMES BESTSELLER The author of The Talent Code unlocks the secrets of highly successful groups and provides tomorrow’s leaders with the tools to build a cohesive, motivated culture. “A truly brilliant, mesmerizing read that demystifies the magic of great groups.”—Adam Grant...

Ever wonder why your coaching doesn’t get results? Want to find your motivation for a job, a project or a hobby? Feel frustrated that you or your team spend too much time barking up the wrong trees, failing to find a focus? Learn to stack goals for powerful motivation and drive. With their characteristic ability to simplify the complex, Mark Dando and Alison Rogers show you the importance of getting clear about your wants–resisting the compulsion to think too early about "how.” In short, straightforward chapters, you’ll discover the language of goals.

Malcolm Gladwell, host of the podcast Revisionist History and author of the #1 New York Times bestseller Outliers, offers a powerful examination of our interactions with strangers—and why they often go wrong. How did Fidel Castro fool the CIA for a generation? Why did Neville Chamberlain think...

This “captivating illustration of the follies of trying to model and forecast the unpredictable world” (Financial Times) is both “empowering” (The New Statesman, UK) and “compelling” (New Scientist) as it challenges our most fundamental assumptions—by social scientist and Atlantic...

The science of solitude shows that alone time can be a powerful space used to tap into countless benefits. Translating key research findings into actionable facts and advice, this book shows that alone time can boost well-being. From relaxation and recharging to problem solving and emotional regulation, solitude can benefit personal growth, contentment, creativity, and our relationships with ourselves and others. By learning what makes us better at spending time alone, you can use these principles to move toward your best possible self.

Discover 21 real techniques you can use to persuade and brainwash anyone. Maybe you’ve been led to believe that brainwashing other people is something that can only happen in movies. Maybe you think that taking advantage of the subconscious mind is something only crazy people would try to do...

Mind control, also known as brainwashing, involves a unique selection of tools and techniques that will allow you to lead people in conversations and establish connections that have them genuinely wanting to do whatever you have asked them to do. You'll learn: proven techniques of persuasion...

American psychologist Abraham H. Maslow (1908-1970) first proposed his "hierarchy of needs" theory in 1943. This theory outlines a classification system of universal human needs that individuals feel driven to fulfill in a prioritized manner, culminating in self-actualization.

Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.

Con men are artists of persuasion and exploiters of trust. They hold a deep, enigmatic fascination for us. But how do they do it? Whether it's a suspicious-looking email or a multimillion-dollar global swindle, Maria Konnikova investigates the psychological principles that underlie each stage of...