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We are now living in a world with over 100 brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes? Brand Thinking and Other Noble Pursuits contains 20 interviews with the world’s leading designers and thinkers in branding.

Arturo González-Campos es uno de los miembros más frikis de Todopoderosos, el podcast de cultura geek por excelencia. Marvel, ¡qué hermosa eres! Tú que desde los años sesenta llevas contándonos, a base de pequeñas historias enlazadas, un gran e interminable relato de superhéroes y...

Tarea es la de pintar a Don Quijote hasta más difícil que la de hinchar un perro. No ya ilustrar la obra imperecedera de Cervantes, sino vestir de carne visible y concreta un espíritu individual y vivo, no mera idea abstracta. Con escrupuloso cuidado me he entretenido en entresacar de las páginas vivas de El Ingenioso Hidalgo, cuantos pasajes se refieren más o menos directamente a los caracteres físicos de Don Quijote. Invito al lector a que divaguemos un poco acerca de la expresión pictórica de este símbolo vivo.

You have only got seven seconds to make an impression before people decide if they want to work with your business, yet we are drowning in an information tsunami. If you're not standing out and being noticed by your ideal customers, you may as well be invisible. So, how do you get more visible? In "Let's Get Visible!" brand consultant and designer Sapna Pieroux explains why branding is vital to growing your business.

Author Paul Sahre shares deeply revealing stories that serve as the unlikely inspiration behind his extraordinary 30-year design career. Sahre explores his mostly vain attempts to escape his "suburban Addams Family" upbringing and the death of his elephant-trainer brother. He also wrestles with the cosmic implications involved in operating a scanner, explains the disappearance of ice machines, analyzes a disastrous meeting with Steely Dan, and laments the typos, sunsets, and poor color choices that have shaped his work and point of view.

Info We Trust celebrates data storytelling, as explained by one of the field's most talented creators. Both engineer and artist, R. J. Andrews draws on disciplines from across the human experience to show how to create new ways of seeing the world. And most importantly, to build powerful data-driven information that is worthy of trust.

A delightfully inquisitive tour that explores the rich history and the subtle powers of fonts. Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product that we buy. But where do fonts come from and why do we need so many? Who is...

No importa sieres un artista gráfico, musical o de óleo, un artista de algún deporte, un escritor, pintor o diseñador...la creatividad se escapa fácilmente de cualquier mente. Sólo necesitas los diez pasos de Austin Kleon para poner en orden desde tu mente hasta tu escritorio y recuperar la creatividad y la confianza en aquello que creas.

Design is changing faster than most teams can comfortably absorb. Artificial intelligence is accelerating execution, expectations are shifting, and many UX and product designers are quietly wondering what their role will look like in the next phase of the industry. In Design Orchestrator, product designer Mike Newman explores what this moment really means for designers working in UX, product design, and digital teams.

Discover the reason comic creators toil away over ink stained pages, even when circumstances don't reward that hard work. This is what happens when comics meet the real world, coming face to face with politics, war, and big business. Witness creators navigate their passion and careers when faced with the intersection between art and commerce.

A brilliant fully illustrated biography that brings Terry Pratchett’s universally beloved Discworld to life as never before and pays tribute to an enduring creative collaboration. “It's still magic, even if you know how it's done.” –Sir Terry Pratchett Designing Terry Pratchett’s...

This audiobook explores over 100 tattoo meanings, helping you discover the stories behind popular designs and those you may not have considered before. If your thinking about getting your first tattoo or adding to your existing collection, this audiobook aims to provide insight into the wide range of symbols available.

In this honest and inspiring blend of memoir and creative guide, E.H. de la Espriella shares the personal journey behind his decades-long career in graphic design and creative leadership. From his early childhood in Panama to navigating life-changing moments of loss, reinvention, and cultural transformation, E.H. weaves together a story of resilience, curiosity, and creative discovery.

Unlock your creative potential and turn your passion for design into a thriving career with this ultimate all-in-one guide for modern graphic designers. Design Like a Pro is more than just a how-to manual—it’s a complete journey through the art, science, and business of visual communication. Whether you're just starting out or looking to sharpen your skills, this book equips you with everything you need to design with confidence, strategy, and purpose.

Descubre las vidas fascinantes e inspiradoras de las mujeres que cambiaron la historia de la fe.

Side Hustle Glow Up – How to Turn Your Creativity into a Bankable Design Business is your ultimate guide to cashing in on your creativity like the true boss you are. Nikki Stiles Baker delivers a bold, no-fluff, slightly sassy blueprint for turning your passion into a profitable, scroll-stopping brand.

El diseño no tiene por qué ser complicado, por eso esta guía de diseño centrado en el ser humano muestra que la usabilidad es tan importante como la estética. Incluso los más inteligentes pueden sentirse ineptos al no saber qué interruptor de la luz o del horno hay que encender, o si hay que empujar, tirar o deslizar una puerta. La culpa, argumenta este ingenioso —incluso liberador— libro, no la tenemos nosotros, sino el diseño de productos que ignora las necesidades de los usuarios y los principios de la psicología cognitiva. 

Meistern Sie Ihr Personal Branding: Die Strategie zum Koryphäenstatus! Fachkenntnis allein genügt nicht mehr, um als Expert:in auf einem Gebiet anerkannt zu werden, denn reines Faktenwissen ist nur einen Mausklick entfernt und zunehmend wertlos. Wer Top-Expert:in der Branche werden will...

Like it or not, everyone has a brand.Your brand is a fancy way of saying what you're known for. Essentially, it's what people say about you when you're not in the room. Whether you're a founder, a senior exec, or just starting out in your career, From Unknown to Unforgettable will show you exactly what you need to build a personal brand that goes beyond the bio.

Designer, activist, and educator Cheryl D. Holmes-Miller is legendary for her decades of scholarship and advocacy, and as a touchstone and conscience for the design profession. In HERE: Where the Black Designers Are, Holmes-Miller documents the history of—and answers to—the question she has been asking for decades: “Where are the Black designers?” Holmes-Miller explores this essential question through the lens of her own development as a designer and leader, beginning with her own family and its rich multiethnic history.