検索キーワード： 工業・製造業

Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the "instrument" companies can use for jazzing up a brand - how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way.

The story of human civilization can be read most deeply in the materials we have found or created, used or abused. They have dictated how we build, eat, communicate, wage war, create art, travel, and worship. Some, such as stone, iron, and bronze, lend their names to the ages. Others, such as gold, silver, and diamond, contributed to the rise and fall of great empires.

3D Robotics co-founder and bestselling author Chris Anderson takes you to the front lines of a new industrial revolution as today’s entrepreneurs, using open source design and 3-D printing, bring manufacturing to the desktop. In an age of custom-fabricated, do-it-yourself product design and...

Finally, we are learning that simplicity equals sanity. We’re rebelling against technology that’s too complicated, DVD players with too many menus, and software accompanied by 75-megabyte “read me” manuals. The iPod’s clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that’s simple and easy to use, but also does all the complex things we might ever want it to do.

In this New Thought classic, Atkinson looks at the law of attraction in the thought world. He points out the similarities between the law of gravitation and the mental law of attraction. He explains that thought vibrations are as real as those manifesting as light, heat, magnetism, and electricity. The difference is in the vibratory rate, which also explains the fact that thought vibrations cannot usually be perceived by our five senses.

In The Design of Future Things, best-selling author Donald A. Norman presents a revealing examination of smart technology, from smooth-talking GPS units to cantankerous refrigerators. Exploring the links between design and human psychology, he offers a consumer-oriented theory of natural human-machine interaction that can be put into practice by the engineers and industrial designers of tomorrows thinking machines.

In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.

The technology underground is a thriving, humming, and often literally scintillating subculture of amateur inventors and scientific envelope-pushers who dream up, design, and build machines that whoosh, rumble, fly—and occasionally hurl pumpkins across enormous distances. In the process they...