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Brought to you by Penguin. We all know the feeling of digital exhaustion. The aimless scrolling, eyes glazing over at the screen. The feeling that no matter how many messages we respond to, how many posts we read, or how much data we sort through, we can never stay ahead of it. Digital...

The ultimate guide to digital marketing and advertising - from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta. Growth is good. But how do you achieve growth for your business in the digital age? Now, more than ever, there are countless ways to achieve...

The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta. “Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2...

'Engaging . . . this excellent book lays out the damage of letting arbitrary political power intervene in business' – Financial Times 'A must-read account from a heroic reporter who has taken on the world's most dangerous tech company' – Chris Miller, award-winning author of Chip War: The...

Every Screen on the Planet is the first major book on one of the most dramatic business stories of our time. Touching on politics, finance, data, and technology, the struggle over TikTok has enormous implications for our information landscape and the technological cold war between the United States and China.

How to Start a Social Media Management Business is your guide to building a business from the ground up. Whether you're an enthusiastic beginner or a seasoned pro looking to monetize your skills, this book provides instructions on launching, managing, and expanding a social media management business. Discover how to market your services, acquire clients, optimize operations, and scale your business effectively. Filled with practical advice, real-world examples, and the latest industry insights, this book equips you with the knowledge to create a sustainable and rewarding enterprise.

This eye-opening book uncovers the hidden impact of social media on every generation. Split into two clear parts – one for children and teenagers, the other for adults – it gives you the truth, the dangers, and the practical solutions to take back control. Learn how to protect your kids, safeguard your mental health, and build a healthier relationship with the digital world. A powerful, insightful, and accessible guide for anyone who wants to understand and take action in today’s hyperconnected society.

Ready to escape the 9–to–5, build multiple income streams, and launch a business that actually fits your life? This powerful 2-in-1 collection combines Practical Passive Income Mastery Blueprint and The Practical Starting a Business Blueprint to give you proven strategies and step-by-step guidance for taking control of your financial future.

Soziale Netzwerke haben unser Leben grundlegend verändert. Was in seinen Anfängen als reines Kommunikationsmittel erschien, hat sich zu einer eigenständigen Umgebung entwickelt, einer Erweiterung der realen Welt, die im Alltag von Millionen von Jugendlichen allgegenwärtig ist. Für Kinder und Jugendliche sind diese Plattformen mittlerweile mehr als nur ein Mittel, um in Kontakt zu bleiben: Sie sind ein Ort der Sozialisierung, des Ausdrucks, der Identitätsbildung, aber manchmal auch des Drucks, des Vergleichs und des Leidens.

Why do some creators go viral while others get lost in the noise?Even with great ideas and valuable content, many creators and small businesses struggle to break through in the Creator Economy.They watch mediocre content get millions - massive brand deals, likes, and loyal fans - while they...

Inspiriert vom gleichnamigen Buch Social Media Revolution und basierend auf über 15 Jahren Praxiserfahrung zeigt dir Markus Mensch, wie du dich authentisch und erfolgreich im Social Media Marketing positionierst–auch ohne großes Budget oder Vorkenntnisse.

always wanted more views, likes, shares, on social media to become an influencer and make the big bucks? This how to guide gives you a step by step pathway to create media that will wow your viewers, get more views, likes, shares, and ultimately show you how to create content that will potentially make you the big dollars!

Whether you're a weekend warrior, content creator, amateur racer, or privateer professional, this guide provides the proven strategies to land sponsorships, grow your audience, and create long-term opportunities—without needing to be a pro athlete or social media celebrity. The book breaks down how sponsorships really work, debunking common myths and teaching riders how to position themselves as valuable marketing assets. It goes beyond just securing free gear, showing how to leverage social media, build an engaged audience, and activate sponsorships that generate real value for brands.

This guide from two successful influencers offers strategies for successful influencing and aligning content creation with your interests and career goals.

In The Power to Change: Understanding Bullying and Creating Safe Spaces for Our Children, renowned youth advocate Juan Rodriguez Aceves draws from decades of experience to illuminate the complex dynamics of bullying and provide practical, proven solutions for lasting change. Through compelling narratives and evidence-based strategies, he reveals how bullying evolved in the digital age and why traditional approaches often fall short.

Are you spending hours on content that no one sees—while others automate and grow? This isn't another AI hype book. It's a clear, tactical playbook designed for real marketers juggling real workloads—without the fluff. Learn how to train AI tools like ChatGPT, Jasper, and Canva to match your voice, plan smarter content, batch posts faster, write better ad copy, and analyze performance without burning out.

Bluesky has been taking the social media world by storm. The platform offers users a high degree of control over what information they view and share, abilities they've lost on other platforms. Bluesky for Dummies serves as your guidebook to navigating the new platform.

Dlaczego ludzie wierzą w to, w co nie powinni wierzyć? Co sprawia, że teoria spiskowa staje się teorią spiskową? Skąd pochodzą mity, kto je rozpowszechnia – i dlaczego? Dlaczego niektórzy ludzie są podatni na oczywiste bzdury, a jakie mechanizmy sprawiają, że wyznawcy teorii spiskowych tak uporczywie tkwią w ich władzy?

Building Your Influencer Marketing Business by VentureNest Books is an essential guide for anyone eager to transform their passion for social media into a profitable influencer marketing venture. This book addresses the challenges many face, such as where to start with influencer strategies, choosing the right platforms, creating impactful campaigns, and forming genuine connections with influencers. Offering a step-by-step approach, it covers everything from the fundamentals of influencer marketing to advanced strategies.

In UGC for Gen X and Boomers, Kitty Jay, a successful content creator, writer, and voice over artist, shares her no-nonsense guide to breaking into the booming world of User Generated Content. You don’t need to chase followers or go viral—you just need to bring your real-life experience, authenticity, and a willingness to learn new tools. From tech basics to building your first video portfolio, landing paid gigs, and setting healthy boundaries, this practical, encouraging guide shows you how to create compelling content for brands—even if you’ve never made a TikTok in your life.