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As a social media-savvy lawyer, professor, and marketing consultant, Ethan Wall knows how to turn social media into a powerful business development tool – all while staying compliant with ethics rules. Having taught thousands of lawyers and helped countless firms grow their client base, I've distilled my insider knowledge into this book.

Dive into the heart of YouTube's enigmatic algorithm with "The YouTube Algorithm: Decoding the Mystery." In this groundbreaking research, the veil is lifted on the intricate code governing the world's most popular video-hosting platform. From unraveling the tactics behind artificially inflated views to understanding the nuances of organic popularity, this book exposes the inner workings of YouTube's algorithm. With insights into the prevalence of advertising, fake videos, and malware, listeners are empowered to navigate the digital landscape with clarity and caution.

Are we really being ourselves on social media? Can we benefit from connecting with people we barely know online? Why do some people overshare on social networking sites?The Psychology of Social Media explores how so much of our everyday lives is played out online, and how this can impact our...

Social Media Marketing. 2026 updated Edition. Learn social media marketing in plain English, step by step. Buy the workbook used at Stanford Continuing Studies to teach social media marketing for business. 2026 Updated Edition – Fully updated content, including a new chapter on “Marketing Basics,” continued analysis of TikTok, and revisions covering LinkedIn, Facebook, and other major platforms. Read the Reviews – Compare the real reviews of this book to those of other social media marketing books.

Der Beruf des Content Creators fasziniert heute, weil er besser als jeder andere die Entwicklung unserer modernen Gesellschaft widerspiegelt. Wir sind in ein Zeitalter eingetreten, in dem jeder die Möglichkeit hat, sich auszudrücken, seine Ideen zu teilen und ein breites und vielfältiges Publikum zu erreichen. Content Creator verkörpern diese neue Freiheit: Sie sind nicht mehr auf traditionelle Medien angewiesen, um gesehen oder gehört zu werden.

This is the ultimate guide to creating viral videos on YouTube by MrBeast (Jimmy Donaldson). He offers new employees unfiltered insights into YouTube production - Aiming to foster success by understanding his vision. This work is adapted from "How to Succeed in MrBeast Production", and internal guide for YouTube success/virality and serves as a collection of adaptable principles for your own YouTube production.

En este fascinante ensayo, el escritor y periodista Chris Hayes argumenta que nos encontramos en el epicentro de una transición definitoria, cuyo paralelo más cercano sería la transformación del trabajo en el siglo XIX. Hoy, nuestra atención se ha convertido en un bien de consumo, cuya extracción con fines de lucro es la responsable de que nos sintamos cada vez más alienados.

If you’ve ever wondered whether social media is worth your time as a business owner, this audiobook is for you. First Impressions of Social Media shifts the way you think about digital marketing, showing you why having an online presence isn’t optional—it’s essential.

In a world more connected than ever, we have never been more divided. The Echo Chamber Effect is a powerful and deeply thought-provoking exploration of how social media platforms quietly shape the way we think, feel, and interact. Drawing on psychology, technology, and human behaviour, Elira Fontayne exposes the subtle mechanics that transform our online experiences into self-reinforcing bubbles of belief.

How to Start a Social Media Management Business is your guide to building a business from the ground up. Whether you're an enthusiastic beginner or a seasoned pro looking to monetize your skills, this book provides instructions on launching, managing, and expanding a social media management business. Discover how to market your services, acquire clients, optimize operations, and scale your business effectively. Filled with practical advice, real-world examples, and the latest industry insights, this book equips you with the knowledge to create a sustainable and rewarding enterprise.

Unlock the full potential of Discord and transform your community into a thriving, dynamic hub with Mastering Discord! This comprehensive guide is your all-in-one resource for building, managing, and growing a successful Discord server—whether you're a hobbyist, gamer, artist, or professional.

Are you ready to turn your passion into profit and your content into a powerful brand? Content That Converts is the ultimate guide for creators, influencers, entrepreneurs, and storytellers who want to grow an engaged audience, monetize their voice, and build a content-driven business that lasts. Whether you're just starting out or looking to scale your platform, this book gives you the tools, strategies, and structure to transform your creativity into consistent income.

AI-Era Social Network reimagines social media for the Age of AI—built not to manipulate attention, but to foster truth, dignity, and civic trust. The book outlines a bold, ethical blueprint for a platform that combats misinformation with AI-powered truth layers, empowers users with personal AI companions, and redesigns conversations to prioritize empathy over outrage. It proposes a flexible identity model that balances privacy with accountability, and an open, decentralized infrastructure governed by users—not corporations.

No One Planned This: How Platforms Rewired Entertainment traces the shift from studios and networks to feeds and ranking systems. From Netflix's streaming pivot to YouTube's industrialized creator model, from infinite scroll to algorithmic dominance, it reveals how infrastructure—not talent—began deciding what gets seen, what gets paid, and what endures.

Instagram Success by Mira Ashby is a comprehensive guide on leveraging Instagram to turn a hobby into a profitable side hustle. This book is ideal for artists, entrepreneurs, and anyone looking to generate additional income through social media. It addresses common challenges such as growing followers organically, monetizing effectively, and developing a clear content strategy.

A Society of Sociopaths explores how online dating, social media, and attention-driven platforms have quietly reshaped empathy, commitment, and emotional accountability. Blending psychology, sociology, neuroscience, and lived experience, this book examines ghosting, choice overload, emotional labour, sexual disconnection, and the slow erosion of trust in a culture built on endless options.

From New York Times editor Eric Athas comes a groundbreaking solution on how to rewire our impulses to consume new things and reclaim control of our lives and spending habits. New things are everywhere—and they’re causing us to disconnect from what we value most in life. One of the biggest...

IT'S NOT YOUR FAULT YOU CAN'T STOP SCROLLING. Bestselling author, corporate lawyer and trusted researcher David Gillespie has written a practical guide on how to minimise your use of digital devices, reverse the brain rot, reclaim your focus and reconnect with your ambition, your interests and...

In this audiobook you will learn the secrets to grow rapidly on social media from an influencer who has grown many accounts past the 100,000 followers mark. In this book you will learn: the number one mindset that all social media influencers must have in order to succeed in the long term, and the most important technique for growing on social media. This guide is very concise and it gets straight to the point, for people that are limited on time!

From an artist and TikTok creator, a critical look at the controversial app and its effect on cultural heritage, artificial intelligence, community organizing, and digital censorship. In Revolutionary Algorithms, Torey Akers approaches TikTok with a deep understanding of the app, as both a...