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Is he a man or is he a carrot? In this groundbreaking autobiography of a YouTube icon, we get to the root of it. In this breathtaking debut, Josh Carrott peels back the curtain to reveal an epic saga of friendship, true love, and a prophecy that will change his life forever. Gird your loins and hold on tight for the unfiltered story of his fascinating and vitamin-A-infused life. 

From a New York Times investigative reporter, this “authoritative and devastating account of the impacts of social media” (New York Times Book Review) tracks the high-stakes inside story of how Big Tech’s breakneck race to drive engagement—and profits—at all costs fractured the world, and is “an essential book for our times” (Ezra Klein).

Descubre y Experimenta la revolución de los algoritmos personalizados y descubre cómo están redefiniendo nuestra relación con el contenido en línea. Sumérgete en el mundo de los microinfluencers, quienes están transformando el juego del marketing digital, y explora cómo las redes sociales están siendo utilizadas como herramientas para fomentar la inclusión y la diversidad en una amplia gama de comunidades.

In this brilliant, smart-thinking book about the power and influence of social media, Professor Sinan Aral shows how ‘hyper-socialisation’ has profoundly changed us. Why does fake news spread faster than the truth? Do products and ideas become popular because they are good or because they are rated highly online? How does influence actually work and what does it mean to be influential? Which strategies and tactics can help businesses survive and thrive in the New Social Age?

In 2012, TikTok’s parent company ByteDance was just a handful of geeks working out of a scrappy four-bedroom apartment in Beijing. Today, it is the world’s fastest-growing tech behemoth worth in excess of $100 billion, unrecognizable from its humble beginnings.

AudioLearn Crash Courses presents AWS Certified Solutions Architect - Complete review for the Amazon Web Services Certified Solutions Architect - Associate certification exam! Developed by experienced technicians and professionally narrated for easy listening, this course is a valuable tool when preparing for your AWS Certified Solutions Architect - Associate Certification Exam. The audio is focused and high-yield, covering the most important topics you need to know to succeed on the test. The material is accurate, up-to-date, and broken down into bite-sized sections.

Bestselling author Ben Mezrich offers a gripping, beat-by-beat account of how a loosely affiliate group of private investors and internet trolls took down one of the biggest hedge funds on Wall Street, firing the first shot in a revolution that threatens to upend the financial establishment.

Two defense experts explore the collision of war, politics, and social media, where the most important battles are now only a click away. Through the weaponization of social media, the Internet is changing war and politics, just as war and politics are changing the Internet. Terrorists livestream their attacks, “Twitter wars” produce real world casualties, and viral misinformation alters not just the result of battles, but the very fate of nations. The result is that war, tech, and politics have blurred into a new kind of battlespace that plays out on our smartphones.

Il Personal Branding è l'insieme di strategie necessarie a definire il proprio brand personale e a comunicarlo con efficacia. In ogni ambito, che sia il lavoro o i rapporti personali, comunicare bene il nostro brand, cioè la nostra essenza, la nostra unicità individuale e le caratteristiche chiave della nostra identità spinge chi ci incontra a decidere se conoscerci meglio, incontrarci e infine entrare in relazione con noi. Il Personal Branding quindi rappresenta uno strumento che punta a costruire una reputazione positiva riguardo alle nostre capacità e a diffonderla presso le persone che abbiamo individuato come target. In questo audiolibro cercheremo principalmente di dare consigli in merito all'utilizzo del Personal Branding, ovvero su quali contenuti privilegiare, come e quando condividerli e in che maniera mantenere intatta, nell'uso di piattaforme differenti, la coerenza del nostro brand.

 Amazon Web Services in Action introduces you to computing, storing, and networking in the AWS cloud. The audiobook will teach you about the most important services on AWS. You will also learn about best practices regarding security, high availability, and scalability.  

Like it or not, your every move is being watched and analyzed. Consumers' identities are being stolen, and a person's every step is being tracked and stored. What once might have been dismissed as paranoia is now a hard truth, and privacy is a luxury few can afford or understand. In this explosive yet practical book, Kevin Mitnick illustrates what is happening without your knowledge - and he teaches you "the art of invisibility".

It is no secret that YouTube has become a staple of everyday life for many young families. Gone are the early days of YouTube, where the content was often random and of poor quality. Now, there are entire home-produced shows on the platform that would not look out of place on TV. And with the increase in quality, so too came the increase in potential earnings from helping your child become a YouTube star.

Die Zahl verfügbarer Inhalte in Medien, Entertainment und Social Media wächst in einem nie dagewesenen Tempo. Und es wird alles noch viel mehr. Bis 2026 werden schätzungsweise über 90% der Inhalte synthetischen Ursprungs und mithilfe Künstlicher Intelligenz hergestellt sein. Dies bringt nicht nur Herausforderungen in Bezug auf die Menge der Inhalte mit sich, sondern auch ernsthafte Fragen zur Echtheit und Authentizität.

Unlock the full potential of Snapchat with this comprehensive guide to mastering the art of snapping! Whether you're a beginner or seasoned user, this book is your ultimate companion to navigating the world of disappearing photos and stories. Packed with expert cheats, hacks, hints, tips, and tricks, you'll learn how to craft captivating snaps, engage your audience, and explore the platform's hidden features. From building your personal brand to enhancing your creativity, this book has everything you need to become a Snapchat pro.

Spanning over eight detailed chapters, the book covers every aspect of starting and growing a YouTube channel. From understanding YouTube's evolving landscape to dealing with common challenges, it offers a thorough grounding in the world of online content creation.

La marca si forma, nella mente dei consumatori, per antropomorfizzazione, e si comporta come un vero e proprio organismo: nasce, cresce, matura, invecchia, rischia di morire, muore sul serio, e talvolta riesce a rinascere dalle proprie ceneri. Possiede pregi, difetti e caratteristiche umane: le passioni, le ipocrisie, gli entusiasmi e i momenti di slancio. Seduce o lascia indifferenti, avvicina, cattura o allontana. È un’entità alla quale rivolgersi, dotata di valori, di personalità, di fascino e di mistero.

Le persone consumano contenuti mediatici da anni. Vengono attratte nello stesso modo, da diverso tempo. L'uomo parla in forma moderna, ma si esprime da sempre con azioni primordiali. Per questo motivo, tutta la formazione per i social media è incompleta, perché non conosce i segreti del comportamento e delle persone, all'interno dei social. In questo nuovo testo Adattiva, troverai la soluzione definitiva per utilizzare qualsiasi social media. Scoprirai i segreti e le sfumature che accompagnano l'individuo, nel compiere determinate scelte, azioni o acquisti.

You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.

Du bist jung und ackerst dich gerade durch die Herausforderungen der realen und der virtuellen Welt? Dann ist dieses Heft genau für dich geschrieben! Axel Volk will dich nicht als ein weiterer von vielen Influencern unterhalten, sondern schreibt dir auf einigen Seiten seine Beobachtungen und Gedanken zum Umgang mit den digitalen Medien. Bevor Du ein Viertel deines freien Zeitbudgets vor dem Smartphone verbringst, lohnt sich die Zeit für dieses Hörbuch – auf jeden Fall!

In our rapidly evolving digital age, mastering the landscape is more than just beneficial—it's essential. "Social Media Marketing for Beginners 2024" is crafted specifically with beginners in mind, providing a clear path through the complexity of social media marketing. This book offers step-by-step strategies, practical tips, and comprehensive case studies to elevate you from a novice to a marketing maestro swiftly.