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In "La società della performance", Maura Gancitano e Andrea Colamedici proseguono la linea tracciata da Guy Debord con "La società dello spettacolo" e da Byung-Chul Han con "Psicopolitica", rivelando come la condizione dell'uomo contemporaneo sia strutturata per sostituire al mondo l'imitazione del mondo, all'espressione di sé l'esibizione di sé, alla narrazione lo storytelling, alla ricerca del senso della vita la ricerca di un livello sempre maggiore di benessere e visibilità.

C'è chi li ama alla follia e ne fa un uso smodato. Chi li detesta e pensa siano la causa di tutti i mali della società. Chi non ammetterà mai di esserne dipendente, chi ci bazzica ma non si espone, chi ci si diverte senza subirli. Che li si ami o si odi, è passato il tempo in cui si credeva che i social media fossero una moda passeggera: quindici anni fa, quando Facebook muoveva i primi passi, e i vari Snapchat, Instagram, Musically erano ancora da venire, senza saperlo stavamo assistendo a una svolta irreversibile nel nostro modo di comunicare.

Das Hörbuch, von dem Facebook nicht will, dass Sie es hören! NSA-Skandal, Wahlmanipulationen, Cambridge Analytica, Trump... Das ist nur die Spitze des Eisbergs! Die renommierten New York Times-Reporterinnen Sheera Frenkel und Cecilia Kang gewähren einen bisher einzigartigen Einblick in den mächtigsten und undurchschaubarsten Konzern der Welt. Ausgehend von ihrer langjährigen investigativen Recherche, in der sie über Hunderte von Interviews führten, zeigen uns die Autorinnen ein Facebook, das wir so bislang nicht kannten.

For parents who didn't grow up with smartphones but can't let go of them now, expert advice on raising kids in our constantly connected world Most kids get their first smartphone at the same time that they're experiencing major developmental changes. Making mistakes has always been a part of...

In this essential and timely book, behavioral scientists Sanders and Hume demonstrate the astonishing reach of our social networks, and why we need to reclaim their power to effect positive change in our professional and private lives. The rise of social media has sent our social instincts into overdrive, and the impact of our networks has never been greater. But what if we could reclaim the positive power that influences our decisions, to behave better and be happier?

For better or for worse, Google and social media - “Big Tech”, collectively - have become the new public square. Unfortunately, this public square has a watchful referee standing behind them, ready and waiting to blow the whistle if they veer too far from the preferred narrative. Americans have given these companies enormous power to select the information they read, share and discuss with their neighbors and friends.

A guide to successful community moderation exploring everything from the trenches of Reddit to your neighborhood Facebook page. Don’t read the comments. Old advice, yet more relevant than ever. The tools we once hailed for their power to connect people and spark creativity can also be hotbeds...

Dr Alex is on a mission to empower listeners to make their own health choices, take positive control and feel equipped and inspired to make small changes today that energise and future-proof for life. This is a book that addresses the specific key health issues of today - anxiety, social pressure and mental health, immune system and nervous system health, metabolic health, sexual health, gut health and more.

The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy and much more.

When Sleepers, Wake! was released in Australia, it immediately became influential around the world. Now its author, the polymath and former politician Barry Jones, turns his attention to what has happened since - especially to politics, health, and our climate in the digital age - and to the challenges faced by increasingly fragile democracies and public institutions. 

The Social Media Bible is a comprehensive social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This revised 3rd edition (2012) addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks.  

Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach. 

 In the pattern of her popular 40-Day Sugar Fast, Wendy Speake offers you The 40-Day Social Media Fast. This "screen sabbatical" is designed to help you become fully conscious of your dependence on social media so you can purposefully unplug from screens and plug into real life with the help of a very real God. Take a break from everyone and everything you follow online. Disconnect in order to reconnect with the only one who said "follow me." 

The power of hashtag activism became clear in 2011, when #IranElection served as an organizing tool for Iranians protesting a disputed election and offered a global audience a front-row seat to a nascent revolution. Since then, activists have used a variety of hashtags to advocate, mobilize, and communicate. In this book, Sarah Jackson, Moya Bailey, and Brooke Foucault Welles explore how and why Twitter has become an important platform for historically disenfranchised populations, including Black Americans, women, and transgender people.  

Our media environment is in crisis. Polarization is rampant. Polluted information floods social media. Even our best efforts to help clean up can backfire, sending toxins roaring across the landscape. In You Are Here, Whitney Phillips and Ryan Milner offer strategies for navigating increasingly treacherous information flows. Using ecological metaphors, they emphasize how our individual me is entwined within a much larger we, and how everyone fits within an ever-shifting network map. 

Technology can be a powerful tool for learning, for solving humanity's toughest problems, and for bringing us closer together. How can we raise healthy kids who know how to take advantage of the good technology can bring to their lives, while avoiding the bad? It's time to start a new conversation. Digital for Good offers a refreshingly positive framework for preparing kids to be successful in a digital world - one that shifts the focus away from what kids shouldn't do and instead encourages them to use technology proactively and productively. 

Go Mobile is packed with tools, tips, and techniques that will help listeners set up, launch, run, and measure mobile media campaigns. This book will help listeners understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile Web sites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign.

LinkedIn is not just another social media tool. It's the world's largest professional online network, with over 120 million users in over 200 countries. The Power in a Link shows you how to employ this remarkable yet misunderstood resource to execute networking strategies and processes for your business, secure deals, and use (not abuse) your existing relationships.

Shhh Listen. Hear that? That's the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company and your customers - what people are saying about you, how they use your products, whether they'll buy or recommend your product, and how they respond to your marketing and advertising. Listening provides unrivaled insight. If you do it right, you'll have a decisive edge over your competition as you adapt faster to customer needs and market changes.

 Social Business by Design is the definitive management audiobook on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment.  

Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs - creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages. 

Today's networking technologies - wikis, blogs, and social networking sites - are changing how we build professional relationships and work collaboratively. In this insightful audiobook, three organizational development experts from Oracle Corporation offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiveness. 

Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. 

Companies like Facebook and Twitter have redefined social interaction. But what if "machines" like automobiles, bicycles, health monitors, appliances, instruments, and anything else you can connect to the Internet, could all become members of your social network, collect data you care about, and feed it back to you at just the right time?  

Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. Pre-Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others.

The secret to successful word-of-mouth marketing on the social web is easy: be likeable. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

Para nadie es un secreto que Carolina Sandoval comparte mucho de su vida en Instagram, pero si quieren saber qué hay detrás de sus redes, cómo llegó a tener tantos seguidores y por qué Instagram es una gran herramienta para emprender un negocio, deben escuchar este audiolibro.

As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. Twitter for Good is a groundbreaking book that contains the most effective tactics for tapping into the power of Twitter as a real-time information network.

A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon - the groundswell - that has created a permanent shift in the way the world works. Most companies see it as a threat. It's time to see it an opportunity.

In this revised and updated edition of Twitter Power, online marketing entrepreneur Joel Comm explores the latest trends, methods, and practices for making Twitter work for your business. You’ll see how businesses and marketers are building a loyal following among Twitter members, expanding awareness of their product or service, and even handling negative publicity due to angry or disappointed customers.