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Creative Selection recounts the life of one of the few who worked behind the scenes, a highly respected software engineer who worked in the final years of the Steve Jobs era - the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For 15 years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser.

"No one asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need?

Sierra On-Line was one of the very first computer game companies and at one time dominated the industry. The author, Ken Williams, founded Sierra On-Line with his wife Roberta who went on to create many of the company's best-selling games. Sierra grew from just Ken and Roberta to over 1,000 employees and a fan base that still exists today, despite the fact that the company was torn apart by criminal activities, scandal, and corruption that resulted in jail sentences and the collapse of Sierra.

Serious developers know that code can always be improved. With each iteration, you make optimizations - small and large - that can have a huge impact on your application’s speed, size, resilience, and maintainability. In Seriously Good Software: Code That Works, Survives, and Wins, author, teacher, and Java expert Marco Faella teaches you techniques for writing better code. You’ll start with a simple application and follow it through seven careful refactorings, each designed to explore another dimension of quality.

Technical knowledge alone isn't enough - increase your software development income by leveling up your soft skills Early in his software developer career, John Sonmez discovered that technical knowledge alone isn't enough to break through to the next income level - developers need "soft skills" like the ability to learn new technologies just in time, communicate clearly with management and consulting clients, negotiate a fair hourly rate, and unite teammates and coworkers in working toward a common goal.

In Lost and Founder Rand Fishkin reveals the mostly awful, sometimes awesome truth about startup culture with the transparency and humour that his hundreds of thousands of blog readers have come to love. Fishkin's hard-won lessons are applicable to any kind of business environment and this audiobook can help solve your problems, and make you feel less alone for having them.

From acclaimed tech writer Clive Thompson comes a brilliant anthropological reckoning with the most powerful tribe in the world today, computer programmers, in a book that interrogates who they are, how they think, what qualifies as greatness in their world, and what should give us pause. They are the most quietly influential people on the planet, and Coders shines a light on their culture.

In Understanding Software, Max Kanat-Alexander, Technical Lead for Code Health at Google, shows you how to bring simplicity back to computer programming. Max explains to you why programmers suck, and how to suck less as a programmer. There's just too much complex stuff in the world. Complex stuff can't be used, and it breaks too easily. Complexity is stupid. Simplicity is smart.

The Well-Grounded Java Developer, Second Edition introduces both the modern innovations and timeless fundamentals you need to know to become a Java master. Authors Ben Evans, Martijn Verburg, and Jason Clark distill their decades of experience as Java Champions, veteran developers, and key contributors to the Java ecosystem into this clear and practical audioguide. You’ll discover how Java works under the hood and learn design secrets from Java’s long history.

Grokking Simplicity is a friendly, practical guide that will change the way you approach software design and development. Distributed across servers, difficult to test, and resistant to modification - modern software is complex. Grokking Simplicity is a friendly, practical guide that will change the way you approach software design and development. It introduces a unique approach to functional programming that explains why certain features of software are prone to complexity, and teaches you the functional techniques you can use to simplify these systems.

Rust in Action introduces the Rust programming language by exploring numerous systems programming concepts and techniques. You'll be learning Rust by delving into how computers work under the hood. You'll find yourself playing with persistent storage, memory, networking and even tinkering with CPU instructions. The book takes you through using Rust to extend other applications and teaches you tricks to write blindingly fast code.

Written by the creator of SpecFlow and the author of The Cucumber for Java Book, this book provides inside information on how to get the most out of the discovery phase of behavior driven development (BDD). This practical guide demonstrates good collaboration techniques, illustrated by concrete examples. This book is written for everyone involved in the specification and delivery of software (including product owners, business analysts, developers, and testers).

I want to thank you for checking out the audiobook Domain Driven Design: How to Easily Implement Domain Driven Design - A Quick & Simple Guide. This book contains proven steps and strategies on how you can implement the domain-driven design approach in your projects to bring out better results. Through the domain-driven design approach, you and your project team will better understand the domain that you aim to serve and communicate in a common language that can ensure harmony and team work with your group.

"You look like a thing and I love you" is one of the best pickup lines ever...according to an artificial intelligence trained by scientist Janelle Shane, creator of the popular blog AI Weirdness. She creates silly AIs that learn how to name paint colors, create the best recipes, and even flirt (badly) with humans — all to understand the technology that governs so much of our daily lives.

The GenAI Prompt Playbook: Revenue & Growth. Drive customer engagement, boost sales, and expand markets with AI—hands-free. Supercharge Growth On the Go. Stay ahead in today’s fast-paced market with 15+ ready-to-use AI prompts designed to unlock revenue, deepen customer engagement, and scale your reach. Perfect for busy leaders, this audiobook delivers actionable strategies while you commute, work, or multitask.

This collection includes the top books to help you implement and master your skills and become an expert in Lean Methodology. The Lean Mastery Collection will revolutionize the way you operate your business. It will help you remove waste and improve speed, optimize your business for increased production for a lower cost.

Listen to hilarious stories with serious lessons that Michael Lopp extracts from his varied and sometimes bizarre experiences as a manager at Apple, Pinterest, Palantir, Netscape, Symantec, Slack, and Borland. Many of the stories first appeared in primitive form in Lopp’s perennially popular blog, Rands in Repose. The third edition of Managing Humans contains a whole new season of episodes from the ongoing saga of Lopp's adventures in Silicon Valley, together with classic episodes remastered for high fidelity and freshness.

Generative AI for Beginners Simplified is your ultimate gateway into the exciting world of artificial intelligence and machine learning. This comprehensive guide is specially designed for beginners, breaking down complex concepts into easy-to-understand lessons, practical exercises, and real-world projects. Whether you’re completely new to AI or looking to refresh your skills, this book provides you with a step-by-step roadmap to mastering generative AI and unlocking your creative potential.

An infographic for programmers presents complicated technical ideas, coding best practices, or industry trends in an easily consumed visual style. An infographic uses images, icons, and succinct text to simplify data whether it is showing the software development process, contrasting programming languages, or offering debugging advice.

At more than 100 million user accounts created and over $10 billion made, it is not only the most-subscribed MMORPG in the world, but the highest-grossing video game of all time. Ten years after its launch, Blizzard Entertainment's World of Warcraft is less a game and more a world unto itself, and it's a world Daniel Lisi knows well. More time in his high school years was spent in Azeroth than in his hometown of Irvine, California—a home he happened to share with Blizzard itself.