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In Show and Tell Writing, Mike Ulmer is true to his word. He has written a great short business book about how to write a great short business book. Mike traces his own story and evolution as a writer to create the ultimate handbook for people who want to rejuvenate their businesses.

A kaleidoscopic account of the financial carnage of the pandemic, revealing the fear, grit and gambles that drove the economy's winners and losers - from a leading Wall Street Journal reporter. Crash Landing takes listeners behind the scenes of an unprecedented period of global economic turmoil, letting listeners into the inner lives of the men and women trying to save big business from the brink.

For those unfamiliar with copywriting, this article will provide an overview of the subject and explain why it is in such great demand today. The field of copywriting is vast and growing at a rapid pace. Copywriting can be defined as the process of presenting a creative message to a consumer. According to the book Copywriting, copywriting is founded on three essential ideas. When writing to a consumer, there must be some level of interaction between the customer and the vendor. You must then ensure that you communicate the benefits to the buyer up to the point of purchase.

"A clear, convincing narrator, Carmine Gallo reads with vigor and confidence...as a storyteller, he provides a compelling listening experience." - AudioFile on Carmine Gallo's The Storyteller's Secret This program is read by the author. The communication and leadership secrets of Jeff Bezos and...

Learn about the marketing language model used since 2011, to successfully market content in print, audio, and film. The author, Ambassador Professor David K. Ewen, M.Ed., is an award-winning content producer and highly-acclaimed public speaker in the book publishing industry. His expertise has been sought after since 1994, when he launched his publishing company in the Boston area.

Business runs on emails, yet we rarely give them enough thought. Too often, our messages are misunderstood, misfiled, or ignored. In a world filled with remote collaboration and virtual teams, people who master email writing rise above the noise. You can be one of those people. Learn how to make your emails work for you rather than against you with this short, practical guide. Whether you’re just starting in your career or are adjusting to a newly remote and virtual workplace, you’ll find valuable advice and tips you can put into practice right away.

Deja de sufrir por las presentaciones. Esta guía te proporcionará la seguridad y las herramientas necesarias para poder persuadir a tu público, vender tus ideas y sorprender a los demás. Entre otros aspectos, esta guía te ayudará a mejorar tu capacidad para enseñar a la gente la importancia de tus ideas, ganarte a públicos difíciles, estructurar un discurso coherente, crear mensajes brillantes, elaborar un buen material visual, mantener la atención de tu público y encontrar el tono adecuado a cada situación.

Cuando el tiempo apremia, puedes pensar que escribir bien es un lujo. Pero ésta es una habilidad que debes desarrollar para tener éxito. Si tus correos electrónicos, propuestas y otros importantes documentos empresariales no logran persuadir a la gente, perderás tiempo, dinero e influencia. Esta guía te proporcionará las herramientas necesarias para expresar tus ideas de forma clara y convincente, de manera que tus clientes, socios y todas las partes interesadas las apoyen.

Deja de sufrir por las presentaciones. Esta guía te proporcionará la seguridad y las herramientas necesarias para poder persuadir a tu público, vender tus ideas y sorprender a los demás. Entre otros aspectos, esta guía te ayudará a mejorar tu capacidad para enseñar a la gente la importancia de tus ideas, ganarte a públicos difíciles, estructurar un discurso coherente, crear mensajes brillantes, elaborar un buen material visual, mantener la atención de tu público y encontrar el tono adecuado a cada situación.

Storytelling is humanity's oldest way of connecting to others. But for businesses and managers, it can also be a powerful tool to help organizations grow and thrive.

Esta guía te proporcionará las herramientas necesarias para expresar tus ideas de forma clara y convincente, de manera que tus clientes, socios y todas las partes interesadas las apoyen. Podrás superar el bloqueo del escritor, captar y mantener la atención de tu destinatario, motivar al lector para que actúe, expresar tus ideas con claridad y conseguir el tono adecuado.

A fast and practical visual storytelling method that puts a powerful new toolkit into the hands of leaders, innovators, salespeople, teachers and anyone else who needs to quickly make an impact on increasingly distracted audiences. The Pop-Up Pitch is a radical new approach to help you create...

Proven methods for generating B2B leads and converting them quickly into paying customers using the SPF framework from Kellogg MBA Dekker Fraser.

Get the Word Out is a guide to writing a nonfiction book or memoir grounded in a sense of purpose. This practical and inspiring audiobook offers advice for every phase of the journey, from clarifying your concept, and owning your authority to drafting the manuscript and doing the important work after publishing. Whether you're an industry thought leader seeking to expand your impact or someone with a tiny following and a big idea, this audiobook will help you approach your project with clarify, confidence, and commitment.

Being a freelance writer shouldn’t mean feast or famine. In fact, you can make a living writing, pay your bills, and have money left over to spend on whatever you like. But, far too many freelancers are struggling to make ends meet and are living paycheck to paycheck. Not anymore! With Freelance Jobs for Writers, you’ll find out 10 ways to make a living online that isn’t limited to writing only. Get your hands on this short guide chock-full of ideas to make money as a freelance writer today!

La prima guida essenziale al copywriting persuasivo in lingua italiana. Questo audiolibro è pensato per professionisti, imprenditori e tutti coloro che hanno bisogno di comunicare per convincere, in un mondo in cui è sempre più difficile attirare l'attenzione (e stimolare interesse). Nella Terza Edizione, letta da Marco Benvenuto, l'audiolibro include 10 capitoli densi di dritte pratiche. All'interno troverai una serie di procedure per iniziare subito a scrivere messaggi chiari e convincenti, in grado di "vendere senza provare a vendere".

Copywriting is dead. Learn how to write copy that sells, and stop wasting money on your ads.

Business from the Heart reflects Andrew’s personal story and is packed with practical down to Earth solutions on providing your customers with a consistent experience, recruiting the right people, personal reflection to spending less time on your phone. There is something for everyone in this great listen. Business from the Heart was never intended to be "my private story". It began as a collection of thoughts and business ideas. However, as the title suggests, business and the heart are entwined as is our personal and business life.

Story is a potent medicine that can re-enchant our lives. By re-storying ourselves, consciously building it into everyday living, we can make space to hear ourselves better, listen more deeply to each other, and discern the tales the earth is quietly whispering in our ears. Hopefully, Story Intelligence will help you stoke a new kind of fire.

Libro sul self publishing - narrazione lenta.