Audible会員プラン登録で、12万以上の対象タイトルが聴き放題。
-
The Art of War of the Inbox
- Adapting Sun Tzu's Art of War to Email Marketing
- ナレーター： Nate Wright, Billy Gold
- 再生時間： 49 分
商品を追加できませんでした
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
聴き放題対象外タイトルです。Audible会員登録で、非会員価格の30％OFFで購入できます。
The Art of War of the Inbox
あらすじ・解説
There's a war in the email inbox. And you're (probably) losing.
Are you feeling reactive - rather than proactive - when running your email marketing campaigns? Did tactics that used to work miracles now fail publicly and miserably? Have your pivots to different strategies had a stupidly short shelf-life?
When marketing wisdom fails us, we need to look at other disciplines, such as war. I don't believe it is an accident that marketing efforts are called "campaigns"; mirroring language used for millennia. Military science emphasizes the use of intelligence (head) over brute force (muscles) and teaches us how to win battles with the least amount of death effort.
In this 5-part book, I've distilled battle-tested principles that my team at B2B Bandits has learned the hard way over 13 years and 21,000 email campaigns and examined them through the lens of Sun Tzu's The Art of War. If you thoughtfully consider and apply them, you can start planning and executing your email campaigns like a savvy general instead of a reactive marketer. You won't find any plug-n-play templates, glittery objects, or empty promises. Instead, we'll equip you for email battle with hard-earned, violently practical advice.