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Storytelling is humanity's oldest way of connecting to others. But for businesses and managers, it can also be a powerful tool to help organizations grow and thrive.

Esta guía te proporcionará las herramientas necesarias para expresar tus ideas de forma clara y convincente, de manera que tus clientes, socios y todas las partes interesadas las apoyen. Podrás superar el bloqueo del escritor, captar y mantener la atención de tu destinatario, motivar al lector para que actúe, expresar tus ideas con claridad y conseguir el tono adecuado.

Proven methods for generating B2B leads and converting them quickly into paying customers using the SPF framework from Kellogg MBA Dekker Fraser.

Learn how to speak business English with such confidence, you’ll never have to worry about speaking in a meeting or in front of international colleagues again. It’s the morning of the biggest business meeting of your life but instead of feeling excited and raring to go your stomach is churning because you are stressing (again) about having to speak to business colleagues in English - a language that is not your native tongue.

Get the Word Out is a guide to writing a nonfiction book or memoir grounded in a sense of purpose. This practical and inspiring audiobook offers advice for every phase of the journey, from clarifying your concept, and owning your authority to drafting the manuscript and doing the important work after publishing. Whether you're an industry thought leader seeking to expand your impact or someone with a tiny following and a big idea, this audiobook will help you approach your project with clarify, confidence, and commitment.

Being a freelance writer shouldn’t mean feast or famine. In fact, you can make a living writing, pay your bills, and have money left over to spend on whatever you like. But, far too many freelancers are struggling to make ends meet and are living paycheck to paycheck. Not anymore! With Freelance Jobs for Writers, you’ll find out 10 ways to make a living online that isn’t limited to writing only. Get your hands on this short guide chock-full of ideas to make money as a freelance writer today!

Writing better copy is simple - it starts with listening to this audiobook. Writing Better Copy is a quick and easy listen that will teach you how to write more effectively to convey your message quickly. Copywriting is simply the art of conveying a message from one person to another, and the most important principle of copywriting is the ease and speed with which this message is communicated.

La prima guida essenziale al copywriting persuasivo in lingua italiana. Questo audiolibro è pensato per professionisti, imprenditori e tutti coloro che hanno bisogno di comunicare per convincere, in un mondo in cui è sempre più difficile attirare l'attenzione (e stimolare interesse). Nella Terza Edizione, letta da Marco Benvenuto, l'audiolibro include 10 capitoli densi di dritte pratiche. All'interno troverai una serie di procedure per iniziare subito a scrivere messaggi chiari e convincenti, in grado di "vendere senza provare a vendere".

Copywriting is dead. Learn how to write copy that sells, and stop wasting money on your ads.

Business from the Heart reflects Andrew’s personal story and is packed with practical down to Earth solutions on providing your customers with a consistent experience, recruiting the right people, personal reflection to spending less time on your phone. There is something for everyone in this great listen. Business from the Heart was never intended to be "my private story". It began as a collection of thoughts and business ideas. However, as the title suggests, business and the heart are entwined as is our personal and business life.

Nothing sells you like a book ... but it had better be a good book! If you want to create a powerful non-fiction book that serves and attracts your ideal clients while positioning you as the go-to expert in your industry, you need to rethink your entire approach to planning and writing your book.

Sending an email plagued with typos. Rushing through a presentation. Never saying “no”. Under-dressing for a company event. What do these all have in common? Bad messaging. The Communication Clinic is a comprehensive, commonsense guide to getting the job of your dreams and presenting yourself in the best light through your writing, speaking, body language, and overall appearance. In no time, you'll begin recognizing the subtle mistakes that are holding you back, and taking steps to overcome them.

People don't always communicate well. It's a fact of life. But you don't have to be a helpless witness or participant in a conversation that steadily unravels into misunderstandings, confusion, and even hostility. You can take charge - and you can make a difference! Breakthrough Communication provides easy-to-implement strategies for virtually any business situation, whether it's one-on-one or within a group.

Rid the world of bad presentations with engaging content, memorable and simple design, and powerful delivery. Together, these create an unforgettable experience for the audience, The Big Fish Experience. Big Fish Presentations spends every day making the incomprehensible compelling; the mundane interesting; and the complex simple. Whether it's a presentation about an idea, a product, a service, a business, or a cause, at its heart, it's a story. The Big Fish Experience will help you tell yours.

Improve your craft and become a more successful, motivated writer by programming your brain.

In The Content Fuel Framework, trained journalist and award-winning content marketer Melanie Deziel shows you how to maximize your creativity by systematizing it. No more writer's block. No more asking, "what should I post"? How can you fill all those web pages, social feeds, blogs, and newsletters, every single day? The Content Fuel Framework will challenge you - and enable you - to tell stories in entirely new ways. It's an adaptable and evergreen guide you'll come back to again and again.

Write a foolproof business plan that will set your budding business on the road to success from the get-go. When you set out on a road trip, do you leave the map behind? Do you decide to just wing it and see where you end up? You can use Writing a Business Plan Made Simple for Small Businesses and Entrepreneurs as your guide. With a comprehensive breakdown of everything you need in a stellar business plan, this audiobook is your one-stop guide whether you’re a first-time entrepreneur or experienced business owner.

Book coach Cathy Fyock doesn’t tell you how to create a Blog2Book - she shows you! If you’ve been writing weekly blog posts for a year, you likely have enough content for your own book. In this easy format, Cathy provides you a framework along with tips and tools to create your own book quickly!

What does it take to become a successful author in today’s publishing world? It’s not enough to write a powerful book - today’s author must understand and leverage the business side of writing. Authorpreneurship: The Business of Writing by Sharon Jenkins takes the aspiring writer from curiosity to career, combining both sides of publishing - author and entrepreneur - to empower writers with direction, publishing options, marketing solutions, and business savvy to grow their career.

Content writing for businesses and websites is one of the simplest ways to make money working at home. It's something you can do part-time or full-time from any location. This guide covers all of the basics for getting started such as what to write about, where to find jobs, how to negotiate rates, and how to overcome writer's block.