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For those unfamiliar with copywriting, this article will provide an overview of the subject and explain why it is in such great demand today. The field of copywriting is vast and growing at a rapid pace. Copywriting can be defined as the process of presenting a creative message to a consumer. According to the book Copywriting, copywriting is founded on three essential ideas. When writing to a consumer, there must be some level of interaction between the customer and the vendor. You must then ensure that you communicate the benefits to the buyer up to the point of purchase.

Jeff Bezos is a dreamer who turned a bold idea into the world’s most influential company, a brand that likely touches your life every day. As a student of leadership and communication, he learned to elevate the way Amazonians write, collaborate, innovate, pitch, and present. He created a scalable model that grew from a small team in a Seattle garage to one of the world’s largest employers. The Bezos Blueprint by Carmine Gallo reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon’s astonishing growth.

Learn about the marketing language model used since 2011, to successfully market content in print, audio, and film. The author, Ambassador Professor David K. Ewen, M.Ed., is an award-winning content producer and highly-acclaimed public speaker in the book publishing industry. His expertise has been sought after since 1994, when he launched his publishing company in the Boston area.

The principles and teachings that are written in this amazing publication can be used for your not-for-profit organization, Church, business, etc.

Yes, it’s possible to build a business around your expertise, ideas, message, and personality. But first you need to realize - you are the brand. It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? In You Are the Brand, Mike Kim shares his proven eight-step blueprint that has helped build the brands for some of today’s most influential thought leaders - as well as his own personal brand.

Business runs on emails, yet we rarely give them enough thought. Too often, our messages are misunderstood, misfiled, or ignored. In a world filled with remote collaboration and virtual teams, people who master email writing rise above the noise. You can be one of those people. Learn how to make your emails work for you rather than against you with this short, practical guide. Whether you’re just starting in your career or are adjusting to a newly remote and virtual workplace, you’ll find valuable advice and tips you can put into practice right away.

Deja de sufrir por las presentaciones. Esta guía te proporcionará la seguridad y las herramientas necesarias para poder persuadir a tu público, vender tus ideas y sorprender a los demás. Entre otros aspectos, esta guía te ayudará a mejorar tu capacidad para enseñar a la gente la importancia de tus ideas, ganarte a públicos difíciles, estructurar un discurso coherente, crear mensajes brillantes, elaborar un buen material visual, mantener la atención de tu público y encontrar el tono adecuado a cada situación.

Cuando el tiempo apremia, puedes pensar que escribir bien es un lujo. Pero ésta es una habilidad que debes desarrollar para tener éxito. Si tus correos electrónicos, propuestas y otros importantes documentos empresariales no logran persuadir a la gente, perderás tiempo, dinero e influencia. Esta guía te proporcionará las herramientas necesarias para expresar tus ideas de forma clara y convincente, de manera que tus clientes, socios y todas las partes interesadas las apoyen.

Deja de sufrir por las presentaciones. Esta guía te proporcionará la seguridad y las herramientas necesarias para poder persuadir a tu público, vender tus ideas y sorprender a los demás. Entre otros aspectos, esta guía te ayudará a mejorar tu capacidad para enseñar a la gente la importancia de tus ideas, ganarte a públicos difíciles, estructurar un discurso coherente, crear mensajes brillantes, elaborar un buen material visual, mantener la atención de tu público y encontrar el tono adecuado a cada situación.

Storytelling is humanity's oldest way of connecting to others. But for businesses and managers, it can also be a powerful tool to help organizations grow and thrive.

Esta guía te proporcionará las herramientas necesarias para expresar tus ideas de forma clara y convincente, de manera que tus clientes, socios y todas las partes interesadas las apoyen. Podrás superar el bloqueo del escritor, captar y mantener la atención de tu destinatario, motivar al lector para que actúe, expresar tus ideas con claridad y conseguir el tono adecuado.

Proven methods for generating B2B leads and converting them quickly into paying customers using the SPF framework from Kellogg MBA Dekker Fraser.

Learn how to speak business English with such confidence, you’ll never have to worry about speaking in a meeting or in front of international colleagues again. It’s the morning of the biggest business meeting of your life but instead of feeling excited and raring to go your stomach is churning because you are stressing (again) about having to speak to business colleagues in English - a language that is not your native tongue.

Get the Word Out is a guide to writing a nonfiction book or memoir grounded in a sense of purpose. This practical and inspiring audiobook offers advice for every phase of the journey, from clarifying your concept, and owning your authority to drafting the manuscript and doing the important work after publishing. Whether you're an industry thought leader seeking to expand your impact or someone with a tiny following and a big idea, this audiobook will help you approach your project with clarify, confidence, and commitment.

Being a freelance writer shouldn’t mean feast or famine. In fact, you can make a living writing, pay your bills, and have money left over to spend on whatever you like. But, far too many freelancers are struggling to make ends meet and are living paycheck to paycheck. Not anymore! With Freelance Jobs for Writers, you’ll find out 10 ways to make a living online that isn’t limited to writing only. Get your hands on this short guide chock-full of ideas to make money as a freelance writer today!

Writing better copy is simple - it starts with listening to this audiobook. Writing Better Copy is a quick and easy listen that will teach you how to write more effectively to convey your message quickly. Copywriting is simply the art of conveying a message from one person to another, and the most important principle of copywriting is the ease and speed with which this message is communicated.

La prima guida essenziale al copywriting persuasivo in lingua italiana. Questo audiolibro è pensato per professionisti, imprenditori e tutti coloro che hanno bisogno di comunicare per convincere, in un mondo in cui è sempre più difficile attirare l'attenzione (e stimolare interesse). Nella Terza Edizione, letta da Marco Benvenuto, l'audiolibro include 10 capitoli densi di dritte pratiche. All'interno troverai una serie di procedure per iniziare subito a scrivere messaggi chiari e convincenti, in grado di "vendere senza provare a vendere".

Copywriting is dead. Learn how to write copy that sells, and stop wasting money on your ads.

Business from the Heart reflects Andrew’s personal story and is packed with practical down to Earth solutions on providing your customers with a consistent experience, recruiting the right people, personal reflection to spending less time on your phone. There is something for everyone in this great listen. Business from the Heart was never intended to be "my private story". It began as a collection of thoughts and business ideas. However, as the title suggests, business and the heart are entwined as is our personal and business life.

Story is a potent medicine that can re-enchant our lives. By re-storying ourselves, consciously building it into everyday living, we can make space to hear ourselves better, listen more deeply to each other, and discern the tales the earth is quietly whispering in our ears. Hopefully, Story Intelligence will help you stoke a new kind of fire.