検索キーワード： ビジネス分野

Howard Bloom - called “the greatest press agent that rock and roll has ever known” by Derek Sutton, the former manager of Styx, Ten Years After, and Jethro Tull - is a science nerd who knew nothing about popular music. But he founded the biggest PR firm in the music industry and helped build or sustain the careers of our biggest rock legends, including Michael Jackson, Prince, Bob Marley, Bette Midler, Billy Joel, Billy Idol, Chaka Khan, and 100 more. What was he after? He was on a hunt for the gods inside of you and me.

Streaming music has proven it is here to stay. Artists and their teams now find themselves with many new challenges in the digital landscape. With more options than ever for music distribution, standing out in a crowd, deciding where to focus your energy and finding ways to reach your audience become critical choices you and your team will have to make. Music business executive Mike Warner provides actionable advice, time-tested through more than 20 years in the music industry with proven results.

How to Make It in the New Music Business, since its first publication in 2016, has become the go-to resource for musicians eager to make a living in a turbulent industry. Widely adopted by ambitious individuals and music schools across the world and considered "the best how-to book of its kind" (Music Connection), this essential work has inspired tens of thousands of aspiring artists to stop waiting around for that "big break" and take matters into their own hands.

In his groundbreaking book ‘Musical Truth,’ DJ-turned author/ researcher Mark Devlin showed how the true nature of the corporate music industry tells a very different story to what’s conveyed on its glossy, glamorous surface. The manipulations run so deep, however, that the full story couldn’t be told in just that first book. Here, in Volume Two, he continues to guide listeners through the dark labyrinth of machinations.

Construye una carrera musical rentable y conecta con fans reales sin sacrificar tu libertad creativa ni tu paz mental. Si sientes frustración al lanzar canciones en la era digital o te abruma la falta de ingresos, esta guía práctica cambiará tu enfoque. Deja de improvisar y toma el control...

Transforma tu talento en una carrera musical rentable y domina las reglas financieras de la industria actual. Si sufres por la inestabilidad de los impagos o creas sin ver recompensas, esta guía empoderadora te devuelve el control. Deja atrás la postura reactiva y comienza a diseñar tus...

Una revolución musical nacida en las calles para combatir la marginación que terminó dominando la economía global. Sumérgete en las vibrantes fiestas de barrio del Bronx de los años setenta, donde la necesidad y el ingenio forjaron un sonido inconfundible. Esta es la crónica cruda y...

Costruisci una carriera redditizia nell'industria musicale imparando le regole pratiche della monetizzazione. Se stai lanciando un progetto indipendente o cerchi indipendenza finanziaria, questo ascolto pragmatico ti fornisce la bussola per navigare tra royalties e contratti. Dimentica le false...

Transforma tu pasión artística en una carrera profesional rentable dominando la compleja industria musical. Si sientes frustración al intentar monetizar tus canciones o buscas organizar tu proyecto independiente, aquí tienes una hoja de ruta empoderadora. Deja atrás la confusión y asume el...

Transformez votre passion en une carrière musicale rentable en maîtrisant les règles de cette industrie exigeante. Que vous lanciez un projet créatif ou cherchiez à générer des revenus stables, cette écoute pragmatique vous aidera à percer sur un marché saturé. Loin des promesses...

Transformez votre passion en carrière musicale rentable en maîtrisant les droits, contrats et revenus de l'industrie. Fini le doute financier qui pèse sur votre création indépendante. Plongez dans une approche pragmatique et structurée pour naviguer avec confiance dans l'écosystème...

Mache deine kreative Leidenschaft zum lukrativen Beruf mit diesem praxisnahen Ratgeber für das moderne Musikbusiness. Egal, ob du morgens im Zug auf dem Weg ins Tonstudio sitzt oder am Schreibtisch deine nächste Veröffentlichung planst – hier erhältst du fokussierte, bestärkende...

Suivez la mutation d'une culture underground contestataire en un empire financier mondial dominant l'industrie musicale. Idéal pour enrichir vos trajets, ce récit énergique vous transporte dans les quartiers ségrégués d'une métropole en crise. L'énergie brute des pionniers de la rue s'y...

Mach deine Leidenschaft zur profitablen Karriere im Musikbusiness, ohne auf branchenübliche Illusionen hereinzufallen. Dieser strategische Ratgeber liefert dir das fundierte Wissen, um komplexe Branchenstrukturen zu durchschauen. Vom ersten Takt bis zum unterschriebenen Vertrag meisterst du die...

Entdecke die packende Musikgeschichte einer urbanen Subkultur, die sich aus sozialer Not zum Milliardenmarkt erhob. Auf deiner täglichen Pendelstrecke tauchst du tief in die vibrierende Energie der 1970er Jahre ein. Erlebe hautnah, wie marginalisierte Communitys auf den Straßen New Yorks durch...

Verwandle deine kreative Vision in eine profitable Karrierestrategie und erobere das moderne Musikbusiness. Dieser fokussierte Praxis-Guide zeigt dir, wie du deine künstlerische Identität bewahrst, während du messbare Erfolge erzielst. Schluss mit kurzfristigen Hypes – baue ein...

Transformez votre passion en carrière musicale rentable et déjouez les pièges de l'industrie avec une stratégie claire. Le talent seul ne suffit plus pour percer dans cet écosystème ultra-compétitif. Adoptez une méthode éprouvée pour structurer votre projet, affiner votre direction...

Do you know the difference between owning your publishing and owning your masters? If you've ever looked at a royalty statement, a record deal, or a publishing contract and felt completely lost, you're not alone. The music industry runs on two separate forms of ownership—the publishing (the song itself) and the master (the specific recording of that song)—and most artists, songwriters, and producers struggle to explain the difference in plain language. This book changes that.

The unexplored story of rock’s greatest and perhaps most enigmatic instrumentalist. A contender for the G.O.A.T. – the greatest of all time – Jeff Beck left an indelible mark on rock history. His sudden loss in 2023 prompted an outpouring of grief and respect from his peers that only...

Tracing the careers of hip-hop's three most dynamic stars, this deeply reported history brilliantly examines the entrepreneurial genius of the first musician tycoons: Diddy, Dr. Dre, and Jay-Z. Being successful musicians was simply never enough for the three kings of hip-hop. Diddy, Dr. Dre, and...