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Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update.

Is it easy for you to deliver bad news? Do you look forward to speaking in public? Do you enjoy networking? If you answered no to any of these questions, Reach can help. What often sets successful people apart is their willingness to do things most of us fear. What's more, we have the false notion that successful people like to do these things, when the truth is that successful people have simply found their own way to do them. In Reach, Andy Molinsky breaks down the five key challenges underlying our avoidance tendencies and illuminates the path towards enjoying what you once feared.