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Transform cold subscribers into profitable sales with actionable email marketing strategies designed for busy founders. If you feel overwhelmed by digital promotions or frustrated by low open rates, this guide cuts through the fluff to deliver rapid results. Listen during your morning commute...

Transform your e-commerce side hustle into a highly profitable dropshipping business with predictable, scalable traffic. Stop gambling on viral trends and start treating your online storefront like a precision-engineered conversion system. Whether you are listening during your daily commute or...

Most marketing today is stuck in a cycle of short-termism. Marketers chase ROAS targets, optimize campaigns in isolation, and treat every platform update like a fire to put out. The result is a lot of motion without much direction. Meanwhile, AI is accelerating everything around them, and the gap between those with real strategy and those without it is widening fast.

Vivimos en una era de competencia feroz por captar nuestra atención, todos luchan por lo mismo: plataformas, creadores de contenidos, marcas… Y aunque es la moneda más valiosa de nuestro tiempo, hoy se encuentra más dispersa que nunca debido a la avalancha de información y estímulos a los que estamos expuestos. Por eso, Roger Casas-Alatriste, host del pódcast Su atención, por favor, escribió este audiolibro: una travesía sonora que nos sumerge en la profunda realidad de la economía de la atención.

Four changes to pricing and packaging grew WP Engine from $1 million to $5 million in a single year. No new product, no new market, no new funding — just four changes to what the company already had. That is a multiplier: a place where a small change produces an outsized, durable gain in growth and profit through a mechanism you can understand and repeat, rather than a stroke of luck you can only envy. 

Your work is better than the other guy's. So why does the homeowner keep picking his truck over yours? If you run a home service business, you have felt that sting. The jobs you should win go to a contractor who does worse work but simply looks the part. You are not losing on skill. You are losing on branding, and most owners never see it happening until it has already cost them years.

Количество контента в социальных сетях увеличивается с каждой секундой. Все больше людей превращаются из пассивных потребителей фото, видео, текстов в авторов. Как следствие — резко возрастает конкуренция за каждого пользователя. И именно техники сторителлинга позволяют преодолеть главное препятствие социальных сетей: «Все, что может быть не прочитано (а равно и не просмотрено, не прослушано), — будет не прочитано».

Если вы копирайтер или только хотите освоиться в профессии — эта книга для вас. Чтобы стать востребованным специалистом, к которому выстраивается очередь из заказчиков, недостаточно хорошо писать. Копирайтер умеет искать клиентов и находить с ними общий язык, быстро понимать задачу и ухватывать нужную тональность, выстраивать взаимоотношения так, чтобы заказчики оставались довольны работой и рекомендовали его своим друзьям и знакомым.

What if the most valuable asset you own isn’t your business, your network, but the knowledge, experience, and perspective you’ve spent a lifetime building? Most people have far more value inside them than they realize. Years of experience. Hard-earned lessons. Patterns they can see that others miss. Problems they know how to solve. Stories, skills, scars, insights, and ideas that could help other people move faster and avoid costly mistakes. Yet much of that knowledge remains trapped in their head. The New Genius Code shows you how to change that. Justin Michael and Jeremy C.

Why do some brands earn a lasting place in people's lives while others—with bigger budgets and smarter technology—simply disappear? After thirty years building Fortune 500 brands, Kim D. Rozdeba is convinced the answer isn't strategy, data, or design. It's human truth. Human truths are the universal needs and emotions that cut across every culture, category, and generation—the desire to feel valued, the hope for a better tomorrow, the fear of loss, the longing to belong, the search for meaning.

When is the best time to come up with ideas? Why do we often have creative breakthroughs while we’re sleeping, playing or on the move? How can you overcome self-doubt, fear of failure, and rejection? The answer to all these questions can be found in this book. Award-winning adman, entrepreneur...

The story of young advertising executive and his trials and tribulations as he was promoted through the ranks, which landed him in New York City. The pinnacle of advertising in the modern day.

Have you finished writing your book and now find yourself wondering what comes next? Writing a book is a huge accomplishment. Publishing it can feel just as overwhelming. From editing and formatting to ISBNs, distribution, and choosing between self-publishing and traditional publishing, there are many decisions to make before your book reaches readers. In How to Publish a Book: A Guide to Self-Publishing for First-Time Writers, Lauren Bingham walks aspiring authors through the publishing process step by step, helping you turn your finished manuscript into a professional, published book.

From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover the powerful force behind what we buy, what we do, and who we want to be . . . 'Compelling and vivid' – Robert Cialdini, author of Pre-Suasian We all try to influence others in our daily lives. We are all marketers, whether...

Professor Damon Centola is the world expert in the new science of networks. His ground-breaking research across areas as disparate as voting, health, technology and finance has highlighted powerful and highly effective new ways to ensure lasting change. In this book, Centola distils more than a decade of deep experience into a fascinating new theory that challenges previous assumptions that new ideas are either contagious or not.

Um bom modelo financeiro pode fazer com que os clientes paguem duas, dez ou cem vezes mais... na metade do tempo. E quando isso acontece, os negócios ficam muito mais divertidos. Um Modelo de Dinheiro é uma sequência deliberada de ofertas. É o que você oferece, quando oferece e como oferece, para ganhar o máximo de dinheiro possível o mais rápido possível. O ideal é ganhar dinheiro suficiente com um cliente para conseguir e atender pelo menos mais dois clientes em menos de 30 dias.

A $17 wall clock. A singing nacho bowl. And a business model anyone can start tonight. Dropshipping isn't a trend—it's one of the oldest business models in existence, and the internet just made it accessible to anyone with a laptop and a curious eye. In Redirect Book Four: Dropshipping, Master Mikey Miller MBA breaks down exactly how he stumbled into this model by accident, selling a Homer Simpson clock he never owned, from a warehouse he never visited, to a customer he never met—and walked away with his first profit before he even knew the word "dropshipping."

You have been recommending products for free your entire life. That ends now. Every book you've raved about. Every supplement you've sworn by. Every tool, app, and service you've told your audience about. All of it—for free. While the companies you promoted kept the commission you earned. Redirect: Affiliate Marketing is the second book in the Redirect series by Master Mikey Miller, MBA—written specifically for creatives, musicians, artists, authors, actors, and healing professionals who already have something most affiliate marketers spend years trying to build: a trusted audience.

Cobre 2x, 10x ou 100x a mais do que seus concorrentes sem alterar nada no que você vende.

High-impact strategies to equip every business owner to reach the right people at the right time with the right message. How do you navigate the digital media landscape? What does your customer need from your website, and does your platform deliver? Which technology choices match your budget and your unique needs? Do your digital ads actually work? In the rapidly evolving world of digital marketing, understanding the answers to these questions can mean the difference between success or failure.