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なぜ2026年の未来予想図を書こうと思ったのか. もし今この本を開いているあなたが. Kindle出版興味はあるけどもう遅いのかな…. AI漫画って聞くけど結局どうなの. 2026年ここから参入しても本当に稼げるの. 2026年のKindle出版市場ってどうなるの.そんなモヤモヤを抱えているならこの本はまさにあなたのために書いています. 僕がKindle出版を始めたのは2021年3月当時の印税は月5,000円とか7,000円とか

Are you tired of trying to keep up with every platform, every trend, and every expert telling you to post more? Stop Chasing the Algorithm is a practical manual for solo entrepreneurs and small business owners who know marketing matters but are exhausted by the daily pressure to create content...

Este livro não é um manual. Na sua essência, ele é uma conversa (informal e bem descontraída) dirigida a todos os profissionais envolvidos com gestão e comunicação – dos colaboradores até a diretoria. No fim das contas, todos podem (e devem) participar. Porque, na prática, é por...

Um livro inusitado e questionador que mostra como é importante resistir ao impulso natural de racionalizar todas as decisões. Para o publicitário Rory Sutherland, abandonar a lógica pode ser a chave para alcançar a origem de insatisfações e, a partir daí, encontrar soluções criativas e...

The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture. Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely entertaining — and eye-opening —...

Drawing from dozens of first-hand accounts, thousands of pages of court documents, and the author’s experience as an employee of many of the companies involved, Yield is a gripping story of technological innovation, hard-nosed politics, and how the business of modern advertising really works.

The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta. “Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2...

Количество контента в социальных сетях увеличивается с каждой секундой. Все больше людей превращаются из пассивных потребителей фото, видео, текстов в авторов. Как следствие — резко возрастает конкуренция за каждого пользователя. И именно техники сторителлинга позволяют преодолеть главное препятствие социальных сетей: «Все, что может быть не прочитано (а равно и не просмотрено, не прослушано), — будет не прочитано».

Если вы копирайтер или только хотите освоиться в профессии — эта книга для вас. Чтобы стать востребованным специалистом, к которому выстраивается очередь из заказчиков, недостаточно хорошо писать. Копирайтер умеет искать клиентов и находить с ними общий язык, быстро понимать задачу и ухватывать нужную тональность, выстраивать взаимоотношения так, чтобы заказчики оставались довольны работой и рекомендовали его своим друзьям и знакомым.

What if the most valuable asset you own isn’t your business, your network, but the knowledge, experience, and perspective you’ve spent a lifetime building? Most people have far more value inside them than they realize. Years of experience. Hard-earned lessons. Patterns they can see that others miss. Problems they know how to solve. Stories, skills, scars, insights, and ideas that could help other people move faster and avoid costly mistakes. Yet much of that knowledge remains trapped in their head. The New Genius Code shows you how to change that. Justin Michael and Jeremy C.

Why do some brands earn a lasting place in people's lives while others—with bigger budgets and smarter technology—simply disappear? After thirty years building Fortune 500 brands, Kim D. Rozdeba is convinced the answer isn't strategy, data, or design. It's human truth. Human truths are the universal needs and emotions that cut across every culture, category, and generation—the desire to feel valued, the hope for a better tomorrow, the fear of loss, the longing to belong, the search for meaning.

When is the best time to come up with ideas? Why do we often have creative breakthroughs while we’re sleeping, playing or on the move? How can you overcome self-doubt, fear of failure, and rejection? The answer to all these questions can be found in this book. Award-winning adman, entrepreneur...

The story of young advertising executive and his trials and tribulations as he was promoted through the ranks, which landed him in New York City. The pinnacle of advertising in the modern day.

Have you finished writing your book and now find yourself wondering what comes next? Writing a book is a huge accomplishment. Publishing it can feel just as overwhelming. From editing and formatting to ISBNs, distribution, and choosing between self-publishing and traditional publishing, there are many decisions to make before your book reaches readers. In How to Publish a Book: A Guide to Self-Publishing for First-Time Writers, Lauren Bingham walks aspiring authors through the publishing process step by step, helping you turn your finished manuscript into a professional, published book.

Winning the private label e-commerce game isn't a matter of luck: it's a matter of building strong repeatable systems. FBA CHEAT CODES is a highly dense reference blueprint written for serious private label brand owners who want to scale a multi-product catalog with absolute precision. Speedrun the Amazon ecom game today with this ultimate FBA Private Label playbook that includes: • Chronological 10 • Month Milestone Architecture: Move through a data-driven 9-criteria protocol for picking a golden niche.

BEHAVIORAL SCIENCE LESSONS FROM THE BEST All marketers aim to learn from the best. But how do you identify the tactics responsible for a company’s success? A stab in the dark? Here’s where behavioral science can help — because unlike much of marketing theory, it has a solid evidence base...

From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover the powerful force behind what we buy, what we do, and who we want to be . . . 'Compelling and vivid' – Robert Cialdini, author of Pre-Suasian We all try to influence others in our daily lives. We are all marketers, whether...

Professor Damon Centola is the world expert in the new science of networks. His ground-breaking research across areas as disparate as voting, health, technology and finance has highlighted powerful and highly effective new ways to ensure lasting change. In this book, Centola distils more than a decade of deep experience into a fascinating new theory that challenges previous assumptions that new ideas are either contagious or not.

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything. 'The most sought-after wizard in the advertising business.' Times Magazine From the most successful advertising executive of all time comes the definitve guide to the...

What if you could find out whether your business idea will actually work BEFORE risking your savings, quitting your job, or wasting months building something nobody wants? Most people start a business backward. They form the LLC. Build the website. Design the logo. Buy inventory. Spend money on advertising. Then they finally ask the market if anybody wants it. GO PROVE IT flips that process around. Entrepreneur Shawn Hart and his 17-year-old son, Moses, give you a 14-day challenge for answering the most important question in business: Will anybody actually pay for this?