検索キーワード： 広告

An exclusive look at one of the world's most successful and controversial companies and the mysterious family behind it. 

ÉCRIRE MIEUX POUR VENDRE PLUS. Si l'humain n'a désormais plus que huit secondes d'attention, comment capter celle de votre lecteur ou de votre client potentiel ? Boîte mail qui déborde, smartphone qui enchaîne les notifications : comment sortir du lot pour faire entendre votre message et vendre votre offre ? C'est la mission du copywriter ! À la croisée de la rédaction commerciale, de la publicité, du SEO et du storytelling, les compétences du copywriter sont de plus en plus recherchées, car elles ont une influence décisive dans la réussite d'un projet.

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time...

This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company...

The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising. Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online, Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line.

Branding. Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace.The only question is, how do you do it?Learn the laws of...

Focuses on competitive selling: the range of skills that sales professionals need to reach their full potential. It offers practical, step-by-step advice that salespeople can take to prevent the competition from selling their products or services, revealing the components involved in gaining full control of a sales situation.  

Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.

Why do some Airbnb listings stay fully booked while others struggle to get attention? Most hosts assume success comes down to location, price, or property size. It doesn’t.

Welcome to a powerful expert collaboration featuring teachers, coaches, and transformational leaders who use writing as a tool for impact, healing, change, and income. Whether you're a seasoned writer or just beginning, this guide and community will help you break through fear, find your voice, share your message with bold authenticity, and build a business based on the craft.

Everything you should(n't) do to convince clients to buy your risky, unique, award-worthy ideas. Stop Reading Slides is full of practical, tangible methods and practices to help you become a comfortable, confident, powerful persuader. In a way that will feel natural and true to you. This book is written by a creative, for creatives. An insider's guide to stepping outside your head in order to present your work in the way it deserves to be seen.

Fewer than 5% of businesses cross $1M in revenue. Less than 0.4% ever hit $10M. If you're stuck between $1M and $5M working harder than ever but not growing proportionally you're in what insiders call The Valley of Death. And the path out isn't more hustle. It's leverage. Jim Huffman built and scaled multiple companies, ran a growth agency serving 200+ brands, and watched hundreds of founders hit the same invisible ceiling.

Are you standing at a crossroads? Maybe you've faced a layoff or unwanted change. Maybe you've outgrown your environment. Maybe life is quietly asking you for more. Reinvention begins with recognition, not relocation. Ten years ago, Gunnar Habitz arrived in Sydney with a suitcase and a résumé that made sense somewhere else. It was not just a move across continents; it was a shift in identity, rhythm and belonging. In Reinvent Down Under, he shares the seven stages of deliberate reinvention – through personal stories, missteps, practical lessons and reflections that apply far beyond Australia.

Questo libro ti mostrerà l'arte di convincere più clienti a spendere più soldi più velocemente. Se hai un'attività, questo libro ti aiuterà a guadagnare di più. Se non hai un'attività, ti aiuterà ad avviarne una. Se hai dei genitori, questo libro ti aiuterà a mandarli in pensione.

Do you struggle to find authentic collaborations that actually help your business grow—without wasting time on dead-end conversations or burning bridges? Michelle Mattison has spent years helping businesses of all sizes build profitable, authentic partnerships. Let her teach you a smarter, relationship-first approach to joint ventures and affiliate collaborations. After learning what works—and what doesn’t—across multiple industries, Michelle developed a repeatable system that turns every conversation into a potential opportunity.

Struggling to define your brand or stand out in a crowded market? Brand Building Simplified is your practical, step-by-step guide to creating a clear, consistent, and profitable brand, without needing a big budget or creative background.

Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

Discover a foolproof method for crafting customer-centric copy that converts visitors into leads and leads into sales—while staying true to your brand. The most effective copywriters aren’t wordsmiths—they’re salespeople. They follow a hidden system that helps them sell anything, from tech to subscriptions to experiences. They work with their marketers to engineer deliberate, strategic messaging. They understand that copy that sounds good isn’t the same as copy that sells.

With a foreword by Michael Masterson — one of the most respected names in self-employment and direct response — this audiobook lays out a clear, step-by-step blueprint for launching an online business from scratch, growing it on your own terms, and turning it into a real income stream without spending years guessing what works. If you’ve been searching for a path to making money online and keep running into dead ends, you’re not alone. And it wasn’t your fault. The issue was never your ability. It was bad information presented as good advice.

Repair Business Owner: Building Success One Repair at a Time. Starting your own home repair business can be one of the most rewarding paths to financial independence and personal growth. For students and young entrepreneurs who are ready to take control of their future, learning the skills to fix, build, and maintain homes opens the door to a career that will always be in demand. Every home needs maintenance, and that means opportunity for anyone willing to learn, work hard, and deliver quality service.