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The Divided Brain introduces a powerful metaphor rooted in neuroscience: our minds are driven by two distinct but interlocking systems—the fast, emotional Old Brain and the slower, rational New Brain. Every decision your customers make, every instinct your team follows, and every reaction you encounter in a negotiation or pitch stems from the tension between these two mental gears.

Когда мне было чуть за двадцать, я зарабатывал за год больше, чем CEO Макдоналдса, ИКЕА, Форда, Моторолы и Yahoo... все вместе взятые, используя метод $100 МЛН ОФФЕРЫ. Он работает. И сработает для тебя. Вот что именно ты узнаешь из этой книги: Как брать денег больше, чем ты берешь сейчас ...

In UGC for Gen X and Boomers, Kitty Jay, a successful content creator, writer, and voice over artist, shares her no-nonsense guide to breaking into the booming world of User Generated Content. You don’t need to chase followers or go viral—you just need to bring your real-life experience, authenticity, and a willingness to learn new tools. From tech basics to building your first video portfolio, landing paid gigs, and setting healthy boundaries, this practical, encouraging guide shows you how to create compelling content for brands—even if you’ve never made a TikTok in your life.

By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges.

Start a Small Business is your ultimate step-by-step guide to launching and scaling a profitable business in today’s economy. Whether you're building an online business, starting a brick-and-mortar store, or offering services as a solopreneur, this book will empower you with actionable strategies, expert insights, and proven frameworks to succeed.

TikTok isn’t just for dancing teens–it’s a booming social media platform that can help your small business reach new customers and build a community around your brand.

Drawing from dozens of first-hand accounts, thousands of pages of court documents, and the author’s experience as an employee of many of the companies involved, Yield is a gripping story of technological innovation, hard-nosed politics, and how the business of modern advertising really works.

Master organic social media growth in 2025! Are you tired of wasting money on paid ads with minimal results? Ready to build a genuine, engaged following across all major social platforms without spending a dime on advertising?

In un anno ho portato a casa più di quanto abbiano fatto gli amministratori delegati di McDonalds, IKEA, Ford, Motorola e Yahoo.... combinati.... quando ero un ragazzo di vent'anni.... utilizzando il metodo dell'Offerta da 100 milioni di dollari. Funziona. E funzionerà anche per voi.

Why do so many smart people struggle with marketing? The answer is simple: smart people love complexity, and complexity brews problems. But when it comes to marketing, simple is better. Unfortunately, marketing has become overly complicated. We are bombarded with marketing tools and tactics, gimmicks and fads, and countless social media channels. It’s overwhelming. As a smart person, you don’t want to become a professional marketer. You offer a valuable product or service and want to attract more customers.

Unlock the secrets to financial freedom with “The Ultimate Guide to Earning Passive Income: 50 Proven Ways to Build Wealth from Home.” This comprehensive guide explores powerful, real-world strategies to generate steady, hands-free income—from online businesses and investments to side hustles and automation. Whether you're a beginner or an experienced entrepreneur, this book provides actionable steps to help you achieve long-term financial success. Start building your wealth today!

In "Sponsor Magnet," sponsorship expert Justin Moore reveals the exact frameworks he uses to help creators transform their influence into predictable income through brand partnerships. This isn't another vague "build your personal brand" guide – it's your practical roadmap to landing and executing your dream sponsorships.

Are you ready to grow your business and leave your competitors in the dust? The Digital Marketing Book: Competitors Rated 1 Star is your guide to mastering the ever-changing digital landscape with strategies that work.

Ready to transform your affiliate marketing game with AI-powered automation? This comprehensive audiobook reveals the cutting-edge strategies for building a truly passive income stream in 2025 and beyond! Perfect for busy entrepreneurs, this audiobook breaks down complex automation strategies into actionable steps. Learn while commuting, exercising, or relaxing—transform downtime into profitable learning!

The Authentic Brand is your practical guide to building a personal brand that’s not just seen, but remembered. No more fake personas—this blueprint shows you how to become your industry’s go-to authority by being your true self.

School Marketing the Right Way by Brendan Schneider is the answer every school marketing professional has been waiting for. With years of experience and a track record of success, Schneider offers a comprehensive roadmap to transform your school's marketing efforts.

Undeniably Human Content is a wake-up call and a roadmap. It’s for businesses trying to humanize their content but struggling to find a clear way forward. It’s also for those who may not realize just how much is missing until they start seeing content through a different lens. You’ve heard people talk about humanizing content, but have you ever wondered how that even fits into your content? Now there’s a framework. It’s called S.T.A.M.P.: Self-Awareness. Two-Way Communication. Adaptability. Meaningful Language. Predictive Intelligence.

As the irreverent title suggests, entrepreneurship is not for everyone. Steve Halloran’s deeply personal and engaging anecdotes provide listeners with the sobering truth that stepping out on your own in business is some of the hardest work you’ll ever do in your life. Halloran doesn’t sugarcoat anything for his listeners. Instead, he gives the advice he’s cultivated over the course of his storied and successful career as a serial entrepreneur—always teaching, always telling the truth, and always finding the positive among the chaos of being a business owner.

In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.

The future of marketing isn’t humans vs. machines. It’s humans empowered by machines. Discover how artificial intelligence is reshaping marketing—and why now is the time to lead the change. In today’s fast-paced, hyper-competitive landscape, AI isn’t just a tool—it’s the ultimate edge. From smarter campaigns to predictive insights, from voice search to intelligent automation, artificial intelligence is transforming how brands connect, create, and convert.