Understanding Digital Marketing
Marketing Strategies for Engaging the Digital Generation
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
プレミアムプラン3か月
月額99円キャンペーン開催中
Understanding Digital Marketing
￥3,800 で購入
-
ナレーター：
-
James Langton
-
著者：
-
Damian Ryan
概要
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies.
One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successes from internationally recognized brands and digital marketing campaigns, it is essential listening for both practitioners and students alike. Understanding Digital Marketing is now required material for more than 100 universities and colleges, including Harvard University and the Chartered Institute of Marketing. Online resources include bonus chapters, contributor views, and case studies on Kwik Fit, Battersea Dogs Home and Yves Saint Laurent.
©2009, 2012, 2014, 2017 Damian Ryan (P)2019 Brilliance Publishing, Inc., all rights reserved.こちらもおすすめ
-
The Book of Why
- The New Science of Cause and Effect
- 著者： Judea Pearl, Dana Mackenzie
- ナレーター： Mel Foster
- 再生時間： 15 時間 14 分
- 完全版
-
総合評価1
-
ナレーション1
-
ストーリー1
"Correlation does not imply causation". This mantra has been invoked by scientists for decades and has led to a virtual prohibition on causal talk. But today, that taboo is dead. The causal revolution, sparked by Judea Pearl and his colleagues, has cut through a century of confusion and placed causality - the study of cause and effect - on a firm scientific basis.
著者： Judea Pearl, 、その他
-
Digital Marketing Fundamentals
- OMCP's Official Guide to OMCA Certification
- 著者： Greg Jarboe, Matt Bailey, Michael Stebbins
- ナレーター： Jason Leikam
- 再生時間： 16 時間 17 分
- 完全版
-
総合評価0
-
ナレーション0
-
ストーリー0
Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification.
著者： Greg Jarboe, 、その他
-
Competing in the Age of AI
- Strategy and Leadership When Algorithms and Networks Run the World
- 著者： Marco Iansiti, Karim R. Lakhani
- ナレーター： Steven Jay Cohen
- 再生時間： 9 時間 38 分
- 完全版
-
総合評価1
-
ナレーション0
-
ストーリー0
In industry after industry, data, analytics, and AI-driven processes are transforming the nature of work. While we often still treat AI as the domain of a specific skill, business function, or sector, we have entered a new era in which AI is challenging the very concept of the firm. AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value.
著者： Marco Iansiti, 、その他
-
The Sale
- The Number One Strategy to Build Trust and Create Success
- 著者： Jon Gordon, Alex Demczak
- ナレーター： Alex Demczak
- 再生時間： 2 時間 9 分
- 完全版
-
総合評価1
-
ナレーション1
-
ストーリー1
In The Sale, bestselling author Jon Gordon and rising star Alex Demczak deliver an invaluable lesson about what matters most in life and work and how to achieve it. The book teaches four lessons about integrity in order to create lasting success.
著者： Jon Gordon, 、その他
-
Software Engineering at Google
- Lessons Learned from Programming Over Time
- 著者： Titus Winters, Tom Manshreck, Hyrum Wright
- ナレーター： Mark Sando
- 再生時間： 23 時間 36 分
- 完全版
-
総合評価3
-
ナレーション1
-
ストーリー1
How can software engineers manage a living codebase that evolves and responds to changing requirements and demands over the length of its life? Based on their experience at Google, software engineers Titus Winters and Hyrum Wright, along with technical writer Tom Manshreck, present a candid and insightful look at how some of the world’s leading practitioners construct and maintain software. This book covers Google’s unique engineering culture, processes, and tools and how these aspects contribute to the effectiveness of an engineering organization.
著者： Titus Winters, 、その他
-
Happier
- Learn the Secrets to Daily Joy and Lasting Fulfillment
- 著者： Tal Ben-Shahar PhD
- ナレーター： Jeff Woodman
- 再生時間： 4 時間 6 分
- 簡易版
-
総合評価3
-
ナレーション3
-
ストーリー3
Can we really learn to be happy? Yes, we can. Each semester, nearly 1,400 students sign up for Harvard professor Tal Ben-Shahar's life-changing class, "How to Get Happy". Currently it's the hottest course at Harvard, taken by 20 percent of its graduates. In Happier, Professor Ben-Shahar brings the ideas of the Ivory Tower to Main Street, distilling the lessons and exercises from his course into a slim volume of practical wisdom.
-
The Book of Why
- The New Science of Cause and Effect
- 著者： Judea Pearl, Dana Mackenzie
- ナレーター： Mel Foster
- 再生時間： 15 時間 14 分
- 完全版
-
総合評価1
-
ナレーション1
-
ストーリー1
"Correlation does not imply causation". This mantra has been invoked by scientists for decades and has led to a virtual prohibition on causal talk. But today, that taboo is dead. The causal revolution, sparked by Judea Pearl and his colleagues, has cut through a century of confusion and placed causality - the study of cause and effect - on a firm scientific basis.
著者： Judea Pearl, 、その他
-
Digital Marketing Fundamentals
- OMCP's Official Guide to OMCA Certification
- 著者： Greg Jarboe, Matt Bailey, Michael Stebbins
- ナレーター： Jason Leikam
- 再生時間： 16 時間 17 分
- 完全版
-
総合評価0
-
ナレーション0
-
ストーリー0
Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification.
著者： Greg Jarboe, 、その他
-
Competing in the Age of AI
- Strategy and Leadership When Algorithms and Networks Run the World
- 著者： Marco Iansiti, Karim R. Lakhani
- ナレーター： Steven Jay Cohen
- 再生時間： 9 時間 38 分
- 完全版
-
総合評価1
-
ナレーション0
-
ストーリー0
In industry after industry, data, analytics, and AI-driven processes are transforming the nature of work. While we often still treat AI as the domain of a specific skill, business function, or sector, we have entered a new era in which AI is challenging the very concept of the firm. AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value.
著者： Marco Iansiti, 、その他
-
The Sale
- The Number One Strategy to Build Trust and Create Success
- 著者： Jon Gordon, Alex Demczak
- ナレーター： Alex Demczak
- 再生時間： 2 時間 9 分
- 完全版
-
総合評価1
-
ナレーション1
-
ストーリー1
In The Sale, bestselling author Jon Gordon and rising star Alex Demczak deliver an invaluable lesson about what matters most in life and work and how to achieve it. The book teaches four lessons about integrity in order to create lasting success.
著者： Jon Gordon, 、その他
-
Software Engineering at Google
- Lessons Learned from Programming Over Time
- 著者： Titus Winters, Tom Manshreck, Hyrum Wright
- ナレーター： Mark Sando
- 再生時間： 23 時間 36 分
- 完全版
-
総合評価3
-
ナレーション1
-
ストーリー1
How can software engineers manage a living codebase that evolves and responds to changing requirements and demands over the length of its life? Based on their experience at Google, software engineers Titus Winters and Hyrum Wright, along with technical writer Tom Manshreck, present a candid and insightful look at how some of the world’s leading practitioners construct and maintain software. This book covers Google’s unique engineering culture, processes, and tools and how these aspects contribute to the effectiveness of an engineering organization.
著者： Titus Winters, 、その他
-
Happier
- Learn the Secrets to Daily Joy and Lasting Fulfillment
- 著者： Tal Ben-Shahar PhD
- ナレーター： Jeff Woodman
- 再生時間： 4 時間 6 分
- 簡易版
-
総合評価3
-
ナレーション3
-
ストーリー3
Can we really learn to be happy? Yes, we can. Each semester, nearly 1,400 students sign up for Harvard professor Tal Ben-Shahar's life-changing class, "How to Get Happy". Currently it's the hottest course at Harvard, taken by 20 percent of its graduates. In Happier, Professor Ben-Shahar brings the ideas of the Ivory Tower to Main Street, distilling the lessons and exercises from his course into a slim volume of practical wisdom.
素晴らしい！
問題が発生しました。数分後にもう一度お試しください。