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Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

Most dentists don't go into practice to become marketers, but sooner or later, every dentist runs into the same painful question: "How much should I be spending on marketing, and how do I know it's actually working?" That's where this book comes in. Written by Jonathan Fashbaugh, a marketing strategist who has spent more than two decades helping dentists grow profitable practices, The Marketing Mix That Works cuts through the hype and confusion to show dentists what actually drives new patients into the dental office.

Ready to turn ChatGPT into your personal income engine? Whether you're a total beginner or a digital entrepreneur, Make Money with AI gives you the exact blueprint to build passive income, online side hustles, and automated businesses—using nothing but your creativity and the power of AI.

Este libro te enseñará el arte de conseguir que más clientes gasten más dinero más rápido.

The marketing secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Marketing Includes how to: Position your product for a target market Build a brilliant marketing plan Create stunning branded marketing materials Use...

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time...

This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company...

Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription. These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted, and marketed can radically alter how customers behave.

Branding. Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace. The only question is, how do you do it? Learn the laws of...

Movers Marketing: A No B.S. Guide for Moving Companies to Win on Google and Maximize ROI isn’t theory. It’s your untapped digital oil field loaded with tactical tools to leverage online strategies that will change the trajectory of your success–no more missing out on revenue or losing bids. Now, you can take over the market share in your city while ethically stealing leads from your competitors and supercharging your profit.

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Listeners will learn how to develop skills to create the perfect presentation.

In this book, Dr. Mark Young takes you through the complexities of neuroscience and consumer response to demonstrate how they are applied in common scenarios with real examples from the advertising world. HYPNO-TI$ING is a blend of hypnosis and advertising that explains how you can improve the outcomes of your advertising campaigns and change the playing field to your advantage.

This isn't a book. It's a collection of chapters containing proven tactics I withheld from the $100M Series because they were "too advanced," "too niche," or "too much math." Translation: They work too well for specific situations.

Are you ready to ride the AI wave and turn it into a revenue stream? ChatGPT Cash Machine: 101 Ways to Profit from AI Today is your ultimate guide to monetising the most powerful tool of the digital age—without needing to code, invest in expensive software, or wait for the “perfect” business idea.

Модель Продаж - это продуманная последовательность офферов. Это то, ЧТО ты предлагаешь, КОГДА и КАК, чтобы заработать максимум денег за минимальное время. В идеале, заработать с одного клиента столько, чтобы хватило на привлечение и обслуживание ещё как минимум двоих, и сделать это менее чем за тридцать дней. На практике это не очень просто, но я разделил $100млн Модели Продаж н&#

This isn't a book. It's a collection of chapters containing proven tactics I withheld from the $100M Series because they were "too advanced," "too niche," or "too much math." Translation: They work too well for specific situations.

You weren’t called to chase clout. You were chosen to build the Kingdom. In a world obsessed with followers, fame, and filters, Kingdom Over Clout offers a refreshing, bold alternative: build a brand that puts God first — and still prospers. Christy Sanderson, faith-based entrepreneur and purpose coach, equips women to rise with confidence, clarity, and Kingdom authority. This isn’t just another business book. It’s a call to step into your God given assignment, transform lives, and run a business that reflects Heaven.

Your story gives you a unique advantage to build your brand or business—if you tell it well. More than simply what’s happened to you, it is everything that has shaped the Meaningful Message burning deep within you—at the soul level. In Your Story Advantage, Bill Blankschaen shows a proven path to build your unique Story EcoSystem™ and unlock the power of your story in today’s knowledge economy. You’ll be empowered to . . .

Packed with real-life examples, actionable frameworks, and reflection checkpoints, this book will help you finally make your message impossible to ignore—and your content impossible not to share. Whether you are just getting started or ready to scale your influence, Content That Captivates will guide you step-by-step to share with purpose, grow with integrity, and build something that lasts.

Part memoir, part manifesto, this is the story of a woman determined to go deep inside a business she was raised to hate, so she could save the world – and herself – through advertising. What could possibly go wrong? As a high-level advertising creative director for 14 years, Lu Chekowsky...