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Когда мне было чуть за двадцать, я зарабатывал за год больше, чем CEO Макдоналдса, ИКЕА, Форда, Моторолы и Yahoo... все вместе взятые, используя метод $100 МЛН ОФФЕРЫ. Он работает. И сработает для тебя. Вот что именно ты узнаешь из этой книги: Как брать денег больше, чем ты берешь сейчас ...

Drawing from dozens of first-hand accounts, thousands of pages of court documents, and the author’s experience as an employee of many of the companies involved, Yield is a gripping story of technological innovation, hard-nosed politics, and how the business of modern advertising really works.

What if your newsletter could become the heartbeat of your business—and you could write it in under 30 minutes? In The Newsletter Engine, author and digital coach Jonathan Milligan reveals a proven, step-by-step system for turning one weekly email into a powerful engine that grows your audience, builds trust, and leads to sales—without the stress or guesswork.

In UGC for Gen X and Boomers, Kitty Jay, a successful content creator, writer, and voice over artist, shares her no-nonsense guide to breaking into the booming world of User Generated Content. You don’t need to chase followers or go viral—you just need to bring your real-life experience, authenticity, and a willingness to learn new tools. From tech basics to building your first video portfolio, landing paid gigs, and setting healthy boundaries, this practical, encouraging guide shows you how to create compelling content for brands—even if you’ve never made a TikTok in your life.

By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges.

Start a Small Business is your ultimate step-by-step guide to launching and scaling a profitable business in today’s economy. Whether you're building an online business, starting a brick-and-mortar store, or offering services as a solopreneur, this book will empower you with actionable strategies, expert insights, and proven frameworks to succeed.

TikTok isn’t just for dancing teens–it’s a booming social media platform that can help your small business reach new customers and build a community around your brand.

Unlock the secrets to financial freedom with “The Ultimate Guide to Earning Passive Income: 50 Proven Ways to Build Wealth from Home.” This comprehensive guide explores powerful, real-world strategies to generate steady, hands-free income—from online businesses and investments to side hustles and automation. Whether you're a beginner or an experienced entrepreneur, this book provides actionable steps to help you achieve long-term financial success. Start building your wealth today!

In the ever-evolving world of digital marketing, standing out and reaching the right audience is critical. Facebook and Instagram Advertising: For Businesses is your road map to achieving effective and targeted marketing on two of the world's leading social media platforms.

Get ready to transform your marketing approach and take your business to new heights with the power of personal branding and influencer marketing! In this captivating book, you'll discover the true essence of personal branding and why it's crucial to create a unique and memorable identity that sets you apart from the competition. With the right personal branding strategy, you'll attract new customers, establish valuable partnerships, and unlock doors to exciting job opportunities.

Transforma Tu Perfil Personal de Facebook en una Máquina de Ventas Viral es un libro que te brinda las mejores técnicas y estrategias para aprovechar al máximo Facebook como plataforma de ventas, sin tener que invertir en publicidad.

Through Market Like a Human, you will learn ways to incorporate a more human-centric approach in your marketing campaigns to better develop trust, create rapport, and establish authority. We have to do more and be better in our marketing to truly connect with our audience.

So einfach funktioniert Online Marketing! Fehlt dir die klare Positionierung und passgenaue Zielgruppe? Hast du damit zu kämpfen, dass du zu wenig Traffic auf deiner Webseite gewinnst? Und kommst du immer noch nicht weiter, obwohl du bereits viele Online Marketing-Kurse gekauft hast? Wenn du diese Fragen mit "ja" beantwortest, ist dieser Online Marketing Ratgeber genau das Richtige für dich.

If you're selling in the 21st century using digital marketing is unavoidable. That's why you need to understand the timeless digital marketing strategies laid out in this book, to be able to market and scale up any business.

A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.

I meet many people who are perplexed as to how to find work for their dump truck business. Since I've been consulting future and current dump truck owners and operators, this is by far the most asked question.

What’s the big idea? Jaime Cabrera has been asking this question and leading creative teams to the answer for over 25 years. Inspired by and featuring conversations with dozens of top creative directors from around the world on his popular podcast Confessions of a Creative Director, What’s the Big Idea is a must-have resource for any ambitious creative looking to advance their career as a creative leader at an agency, brand, or organization of any kind.

While writers, designers, editors, and other creative professionals spend years learning and refining creative craft skills, those skills do nothing to prepare us for the human, organizational, and operational challenges that come with promotions to leadership. And as your responsibility grows, it’s those organizational and leadership skills that will hold you and your team back.

Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators.

ÉCRIRE MIEUX POUR VENDRE PLUS. Si l'humain n'a désormais plus que huit secondes d'attention, comment capter celle de votre lecteur ou de votre client potentiel ? Boîte mail qui déborde, smartphone qui enchaîne les notifications : comment sortir du lot pour faire entendre votre message et vendre votre offre ? C'est la mission du copywriter ! À la croisée de la rédaction commerciale, de la publicité, du SEO et du storytelling, les compétences du copywriter sont de plus en plus recherchées, car elles ont une influence décisive dans la réussite d'un projet.