検索キーワード： 広告

The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for any business.

An authentic brand community is more than just people buying your product or working alongside one another. This audiobook articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be.

The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....

How to use the principles of Pixar-style storytelling to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes. Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways...

Published in 1916, this story is over a hundred years old, yet its message is just as relevant today as it was in 1916. Perhaps even more so. Why? Because never have we had greater access to information yet at the same time we’ve never been more deficient in common sense. Advertising legend David Ogilvy believed this book changed his life and was so passionate about its message that he had his employees read it every year. This is less a book about advertising, or even about Adams himself, as much as it’s a book about the power of mindset.

THINKING like a copywriter: 110 lessons on mindset. These principles and concepts will help you think concretely about big things, including creativity, productivity, storytelling, influence, success and failure, research, ideation, AI, ethics, and many other concepts copywriters must understand to do their best work.

This book doesn’t just tell you what to do but shows you exactly how to do it. From the very first chapter, you’ll discover an innovative approach combining emotional psychology, storytelling, and advanced persuasion strategies. You don’t need prior experience or endless hours of practice. Automatically, each chapter guides you step by step to master emotional copywriting and take it to the next level.

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics...

一時的な「いいね」やバズを追いかける疲労から抜け出し、SNSマーケティングを確実な売上と記憶に残るブランド構築へと転換させる実践的なロードマップを手に入れませんか。毎日の通勤電車や作業の合間に耳を傾ける...

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech...

If you have a business, this book will help you make more from it. If you don’t have a business, this will help you start one. If you have parents, this book will help you retire them. If you have rivals, this book will help you beat them. If you have monetary goals, this book will help you achieve them. I can show you how to accelerate cash flow in a business — in other words, get more customers to spend more money in less time (over & over again).

Este livro contém os manuais que me levaram de dormir no chão da academia a possuir um portfólio de empresas que geram US$ 200 milhões por ano em menos de uma década. Quer saber a maior diferença entre esses dois períodos? Quantos leads eu estava obtendo.

Magnetic Marketing® is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret”.

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.

Learn the 25 keys to building brand awareness, understanding the secrets of advertising and pricing strategies, and integrating the four P's of marketing. This program is part of The New York Times Pocket MBA Series.

Ultrapassei US$ 100 milhões em patrimônio líquido aos 31 anos. Hoje compro e expando empresas no escritório de casa, pela Acquisition. com. Meu trabalho paralelo: eu faço conteúdo mostrando como fazemos isso. Minha meta de vida (brincando), é ser o bilionário mais musculoso. Meu objetivo na vida real é morrer sem nada para deixar. Se você quiser, um pouco mais sobre o livro... Um Modelo de Dinheiro é uma sequência deliberada de ofertas.

AI Money Moves is your no-fluff guide to turning artificial intelligence into a reliable income stream — fast. With a sleek black-and-white design accented by silver circuitry and vibrant financial visuals, this cover signals clarity, confidence, and cash flow. The bold title commands attention, while the upward-trending graphs, stacks of money, and clean layout promise results without overwhelm. Whether you're a beginner or a digital hustler, this cover says: “You don’t need tech skills — just the right moves.

As a physician, your reputation already exists online. It is compiled by ratings, stray mentions, and outdated bios—and you don't control the edit. Physicians don’t need to be louder to stand out. Instead, they need to be clearer about the problems they solve. In Physician Brand Rx, Dr...

Behind every successful ecommerce brand is something most people never see: systems.Volume V of the Ecommerce Brand Guide to the Galaxy dives into the operational backbone that allows brands to grow without chaos. Once the traffic is flowing and customers are buying, the real challenge...

You can build the perfect store, craft the perfect offer, and write the perfect emails……but none of it matters if no one shows up.Traffic is not magic. It’s navigation.In Volume IV of the Ecommerce Brand Guide to the Galaxy, you’ll learn how to route attention, engineer demand, and...