検索キーワード： 消費者行動・市場調査

How do you value your private data? What about your job? The truth is someone is selling your data, and your job may be among the countless others being lost to AI at record rates. Because of this abuse of technology among many others, most people have lost all agency over their technology, devices, and information. But technologist William Welser IV has a plan to help us regain control. Enter The Story Economy, a guide that provides fresh purchasing power in a world where opportunity feels harder and harder to grasp.

A new fundamental economic shift is emerging: an economy based on transformative experiences that guide people to change, achieve their aspirations, and become who they want to be. Welcome to the Transformation Economy. Creating transformative experiences offers businesses the largest opportunity for creating economic value today, particularly as goods and services become increasingly commoditized. Enterprises can create no greater value than to help customers achieve their aspirations—whether improving health, increasing wealth, developing wisdom, or finding purpose.

Are you tired of being overlooked in sales, business, or critical opportunities? Your skills, qualifications, and solutions are top-notch—but people don’t choose you. Why? Because there’s a gap between your real value and how it’s perceived. In today’s competitive world, presenting your value isn’t enough. You must influence others to perceive you as the obvious choice.

In a marketplace crowded with options and driven by rapid innovation, one competitive edge remains timeless: the power of human emotion. The Emotional Experience: The Feeling Economy, and Why Brands That Emotionally Connect Win, explores how leading organizations harness the science of emotion to shape unforgettable experiences, build deeper relationships, and earn lasting loyalty. Drawing on insights from psychology, neuroscience, and real-world business strategy, this book reveals why emotional intelligence (EQ) is no longer optional—it's essential.

Are you sitting on a brilliant book idea but feel completely paralyzed by the technical side of Amazon KDP? You are not alone. Most aspiring authors never publish because they fear formatting errors, cover design, or simply don't know where to start. This guide breaks down the complex world of self-publishing into a manageable, step-by-step roadmap. You will discover how to validate your book idea to ensure profitability before you even write a word, and how to utilize voice-to-text tools to write your manuscript efficiently.

AI-Powered Customer Experience, The Future of Call Center Excellence. Future belongs to organizations that understand how to measure what matters: customer lifetime value, emotional satisfaction, effort reduction, and the seamless orchestration of human and artificial intelligence working together. Thirty years ago, when I first stepped into a call center, success was measured by how many calls an agent could handle per hour. The faster you moved customers along, the better your numbers looked.

Have you ever walked into a store planning to buy one thing and walked out with a basket full? Or clicked “buy now” on something you hadn’t even considered until a flashing “limited-time offer” made it feel urgent? If so, you’ve been guided by the invisible currents of the psychology of selling. This book is not about shady manipulation or pushy sales tactics. It is about the subtle science of persuasion—those tiny nudges that marketers, advertisers, and salespeople use every day to shape your choices.

Prepare your business today or risk irrelevance tomorrow. The generation that will reshape everything about how brands connect with consumers has arrived in full force.

Vorteile: • Mehr Marketing-Power trotz weniger Geld fürs Marketing • Mehr Kundenerlebnis trotz weniger Geld fürs Kundenerlebnis • Mehr Innovation trotz weniger Geld für die Innovationsabteilung Zum Hörbuch: Die Verhaltensökonomie (engl. Behavioral Economics) untersucht, wie Menschen Entscheidungen treffen. Für Unternehmen sind darum die Erkenntnisse von Wirtschaftsnobelpreisträgern und Bestsellerautoren wie Daniel Kahneman (»Schnelles Denken, langsames Denken«) oder Richard Thaler (»Nudge: Wie man kluge Entscheidungen anstößt«) äußerst wertvoll.

Leading the Customer-Led Revolution is for brave business leaders who are charged with driving customer-led change in their organisation. It offers a framework for thinking and a plan of action to help your business become a truly customer-led organisation.

Are you ready to transform your brand into a powerful entity that resonates deeply with your audience? How to Cultivate Brand Worship provides a groundbreaking exploration of brand-building strategies, drawing intriguing parallels between the fervent devotion of cult followers and the loyalty of dedicated customers.

São distúrbios que dão ao dinheiro uma importância desproporcional: ganhá-lo, poupá-lo, gastá-lo. Quando nos concentramos somente no dinheiro como uma solução e nos convencemos de que "mais dinheiro fará as coisas melhores", tudo o que estamos fazendo é esconder temporariamente nossos problemas.

Importante estar consciente da situação financeira à sua volta – prestar atenção a informações importantes como o mercado imobiliário em sua área, ou a taxa de desemprego em sua atividade, para lembrar a si mesmo que os problemas que está enfrentando não são apenas seus.

Saiba que nosso forte desejo de interagir com outros seres humanos e correr com a tropa não precisa nos levar pelo caminho da ruína financeira. Na realidade, não precisa ser algo ruim; pode ser um ponto positivo de nossa humanidade e ainda oferecer certo conforto quando a situação não vai bem.

Imagine um lugar muito pequeno, semelhante a uma jaula onde estão três criaturas: um crocodilo, um macaco e um cientista. Seu cérebro é formado por três sistemas distintos e interligados que reagem ao mundo de maneiras diferentes. Para otimizar seu funcionamento, os três sistemas precisam trabalhar juntos.

Quando o dinheiro é uma força que estimula o medo e a ansiedade, ele se torna o vilão. Esse fato leva a um ciclo de escape: ao invés de lidar com nossos problemas com o dinheiro, fugimos deles. O que resta é negação e rejeição financeiras, aversão excessiva ao risco e contenção exagerada de gastos.

Esses distúrbios estão muito atrelados aos relacionamentos com outros e às emoções conectadas a esses relacionamentos. Quem possui esses distúrbios geralmente guarda segredo e é desonesto sobre o dinheiro. Eles também podem surgir quando o dinheiro é usado como uma forma de controlar os outros.

Os princípios básicos da saúde financeira não são complexos e são bastante semelhantes, não importa quem você seja ou qual seu status financeiro. Nós podemos fazer mudanças, mas somente se estivermos dispostos a usar essa oportunidade para analisar de perto nosso relacionamento com o dinheiro.

Nova versão: revisada, rediagramada e atualizada. Descubra todo o poder do Copywriting e das Palavras que Vendem. Nessa obra, você descobrirá como aplicar na prática 32 "gatilhos" no seu negócio, indo muito além de uma simples comunicação de vendas. Nesse livro você descobrirá: A Coroa de Ferro dos Gatilhos Mentais (e os 4 gatilhos que realmente importam na sua comunicação). A Joia da Coroa (e o principal motivo que o impede de realizar mais vendas). 18 Gatilhos Emocionais (e como você ativa as principais emoções no seu cliente para que ele compre).

In Becoming CEO^2, I share the “secrets” behind my journey from sharing a bed with my mother at 21 years old because of financial hardships to building multiple seven-figure businesses before the age of 28, without a website. This isn't a story of magic or luck—it's a story of specific strategies that will grow your business, regardless of your circumstances.