検索キーワード： 消費者行動・市場調査

当你在深夜难以抗拒零食的诱惑时，问题不在于你的意志力，而是食品工业精心设计的能量密度与口感陷阱。无论你是时间紧迫的通勤族，还是在节食循环中屡屡受挫的焦虑者，这里没有任何居高临下的道德指责，只有对食欲...

ネット通販の「残りわずか」という罠を紐解き、焦りによる衝動買いから大切な資金を守る実践的な消費者心理のガイドです。タイムセールのカウントダウンに急かされ、スマホを握りしめながら迷っているその瞬間にこ...

毎月の明細に潜む少額の継続課金を優しく紐解き、漠然としたお金の不安を安心の家計管理へと変える実践的なガイドです。日々の通勤時間や休日のリラックスタイムに耳を傾けるだけで、見過ごしていたサブスクリプシ...

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics...

告别死记硬背的销售话术与令人焦虑的业绩压力，真正的高效转化源于精准洞察客户购买心理与底层决策逻辑。当你不再被买家表面上的拒绝理由牵着鼻子走，每一次沟通都会变得从容不迫。这是一套专为渴望突破职场瓶颈、...

「給料は上がったはずなのに手元にお金が残らない」という焦りを抱えるあなたへ、無意識のうちに生活水準が上がるライフスタイル・インフレの罠を紐解くパーソナルファイナンスの羅針盤をお届けします。毎日の通勤...

強引な説得や小手先のテクニックを手放し、深い顧客心理の理解を通じて、押し売りの罪悪感なく営業の自信を取り戻す実践的なコミュニケーションメソッド。ノルマに追われる焦燥感や、商談前のプレッシャーを抱える...

Mindfulness is now all the rage. From celebrity endorsements to monks, neuroscientists and meditation coaches rubbing shoulders with CEOs at the World Economic Forum in Davos, it is clear that mindfulness has gone mainstream. Some have called it a revolution. The evangelical promotion of...

巧みな共感から高額な有料商品へと誘導される自己啓発コンテンツの構造を解き明かし、情報とセールスの境界線を見極めるクリティカルシンキングを手に入れましょう。通勤電車に揺られながら将来への漠然とした不安...

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how...

Read by the author. Discover how Brooks Running Company CEO Jim Weber transformed a failing business into a billion-dollar brand in the ultracompetitive global running market. Running with Purpose is a leadership memoir with insights, inspirational stories, and tangible takeaways for current and...

Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.  

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What...

Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. 

Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.

Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us. As long as there is profit to be made, sellers will systematically exploit our psychological weaknesses and our ignorance through manipulation and deception.

Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments - also known as randomized controlled trials - designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. 

The New Frugality amounts to a paradigm shift in the way we spend and save. The good news is that a frugal lifestyle is one of less waste, lower environmental impact, greater peace of mind, and, over the long run, deeper satisfaction.

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy.