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#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and...

Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it - from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton. 

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site...

In the old days, when we made physical products, setting project goals wasn’t that hard. But in today’s service - and software-driven world, “done” is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we give teams a goal that they can work on? Mostly, we simply ask teams to build features - but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve.

Brought to you by Penguin. THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them! What's the secret to sales success? If you're like most business leaders...

From the man who coined the term "net neutrality," author of The Master Switch and The Attention Merchants, comes a warning about the dangers of excessive corporate and industrial concentration for our economic and political future. We live in an age of extreme corporate concentration, in...

A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller. From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world...

An exposé of the unprecedented form of power called “surveillance capitalism,” and the quest by powerful corporations to predict and control our behavior “Groundbreaking, magisterial, alarming.” – Financial Times The heady optimism of the Internet’s early days has turned dark...

We live in an era of tribalism, polarization, and intense social division - separating people along lines of religion, political conviction, race, ethnicity, and sometimes gender. How did this happen? In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity - what it is and how it works - as well as the countervailing force of dissent.

Among today’s most successful businesses are those that have significantly transformed our daily routines. This focus on the consumer experience, not solely on product, has enabled them to drive remarkable growth and customer loyalty and, in many cases, to create totally new marketplace categories. Seeing the How invites you to reimagine your brand, company, or idea through the lens of consumer experience. It gives today’s disruptors a path to offering consumers a new and better way to do what they do, clearly demonstrating how to see opportunities, and how to seize them to great advantage.

Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.

Radical uncertainty changes the way we should think about decision-making. For over half a century economics has assumed that people behave rationally by optimizing among well-defined choices. Behavioral economics questioned how far people are rational, pointing to the cognitive biases that seem to describe actual behavior. 

Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments - also known as randomized controlled trials - designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.

How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought at the movie theater? Do we want to know if we are genetically predisposed to a certain disease? Can we do anything useful with next week's weather forecast for Paris if we are not in Paris? In Too Much Information, Cass Sunstein examines the effects of information on our lives. Policymakers emphasize "the right to know", but Sunstein takes a different perspective, arguing that the focus should be on human well-being and what information contributes to it.

Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you.  

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving...

Are you struggling to sell your products or services in a crowded, competitive marketplace? If so, you’re likely making one of the biggest mistakes in marketing—selling repair and improvement instead of selling opportunity. Legendary marketing expert Dan Kennedy reveals why opportunity-based marketing outperforms traditional sales methods and how you can transform your offers to create massive demand.

In Magnetic Story Selling, Russell Brunson and Dan Kennedy pull back the curtain on the science of storytelling in marketing and sales, revealing their proven frameworks for crafting stories that captivate audiences, build authority, and drive massive sales. This book combines exclusive, never-before-released transcripts and presentations from two of the most influential marketers of all time, along with modern strategies for digital storytelling that convert like wildfire.

Leading the Customer-Led Revolution is for brave business leaders who are charged with driving customer-led change in their organisation. It offers a framework for thinking and a plan of action to help your business become a truly customer-led organisation.

A new fundamental economic shift is emerging: an economy based on transformative experiences that guide people to change, achieve their aspirations, and become who they want to be. Welcome to the Transformation Economy. Creating transformative experiences offers businesses the largest opportunity for creating economic value today, particularly as goods and services become increasingly commoditized. Enterprises can create no greater value than to help customers achieve their aspirations—whether improving health, increasing wealth, developing wisdom, or finding purpose.