検索キーワード： 消費者行動・市場調査

A riqueza das nações estabeleceu as bases do pensamento econômico. Este volume reúne trechos do livro original que expõem um dos conceitos centrais à obra de Adam Smith: "a mão invisível" pela qual o mercado é capaz de se autorregular de forma a, por meio do consumo, proporcionar tanto lucro aos produtores quanto bem-estar à população. Neste século XXI, suas ideias seguem essenciais na busca de um equilíbrio entre lucro e civilização.

Why do some brands earn a lasting place in people's lives while others—with bigger budgets and smarter technology—simply disappear? After thirty years building Fortune 500 brands, Kim D. Rozdeba is convinced the answer isn't strategy, data, or design. It's human truth. Human truths are the universal needs and emotions that cut across every culture, category, and generation—the desire to feel valued, the hope for a better tomorrow, the fear of loss, the longing to belong, the search for meaning.

مصنع الاختيار، 52 انحيازًا سلوكيًا يؤثر على ما نشتريه

Voted #1 in the BBH World Cup of Advertising Books, 2018. Winner of the Sales and Marketing Category at the 2019 Business Book Awards. Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a...

Professor Damon Centola is the world expert in the new science of networks. His ground-breaking research across areas as disparate as voting, health, technology and finance has highlighted powerful and highly effective new ways to ensure lasting change. In this book, Centola distils more than a decade of deep experience into a fascinating new theory that challenges previous assumptions that new ideas are either contagious or not.

Master the behavioral psychology of hidden persuasion and stop marketers from manufacturing desire in your daily life. Whether you are mindlessly scrolling a social feed or navigating a crowded store, this eye-opening investigation exposes the invisible tactics engineered to capture your...

Master ethical influence and applied psychology to decode workplace dynamics and accelerate your career growth. Perfect for your daily commute, this empowering audio experience translates cognitive science into actionable strategies for your next big pitch. Stop relying on guesswork and master...

Master behavioral economics and business psychology to stop guessing and predict how people actually decide. Forget the myth of the perfectly rational actor; real human decision-making is messy, emotional, and driven by hidden cognitive biases. By understanding these mental shortcuts, you can...

Master ethical persuasion and consumer psychology to turn flat campaigns into high-converting revenue drivers. Whether strategizing on your morning commute or enjoying focused workday learning, this actionable framework reveals how real people make decisions under uncertainty. Stop relying on...

Almost nothing is made where you think it is Where Does My Stuff Come From? reveals the complex international supply networks behind products Americans use daily, from chocolate chips and computer chips to athletic shoes and frozen fish. Written by Willy Shih, a Harvard Business School professor...

Master ethical influence and close high-stakes deals using applied behavioral science. Whether you are struggling to hit daily quotas or feeling anxious about adopting pushy tactics, this practical business guide completely transforms how you approach negotiations. Perfect for your morning...

Vivimos en una era de competencia feroz por captar nuestra atención, todos luchan por lo mismo: plataformas, creadores de contenidos, marcas… Y aunque es la moneda más valiosa de nuestro tiempo, hoy se encuentra más dispersa que nunca debido a la avalancha de información y estímulos a los que estamos expuestos. Por eso, Roger Casas-Alatriste, host del pódcast Su atención, por favor, escribió este audiolibro: una travesía sonora que nos sumerge en la profunda realidad de la economía de la atención.

Stop losing sales to bad UX and transform your ecommerce storefront into a high-converting digital retail machine. Perfect for frustrated entrepreneurs struggling to scale a side hustle, this practical audio guide cuts through dense technical jargon. You will stop guessing why shoppers abandon...

Master the psychology of ethical selling and transform your fear of pushy tactics into authentic business growth. Whether you are an entrepreneur dreading your next pitch or a freelancer struggling with imposter syndrome, this empowering guide reveals how buyers actually make decisions. You can...

Впечатления—самое важное, что получают потребители, совершая покупку, заключая сделку или иным способом взаимодействуя с бизнесом. Если они будут положительными, клиент непременно захочет получить их еще раз, а значит, вернется к вам и будет рекомендовать вас искренне, с удовольствием и бесплатно. Роберт Россман и Мэтью Дюрден утверждают, что впечатления можно умело проектировать и формировать. Дизайн впечатлений—увлекательная наука, приносящая прибыль.

In this audiobook, the authors offer a different way to think about the choices we make every day. Drawing from economics, psychology, and philosophy—and both inspired by and challenging Daniel Kahneman’s Thinking, Fast and Slow—they show how the focus on rationality, narrowly understood, fails to fully describe how we think about our decisions, much less help us make better ones. Notably, it overlooks the positive contribution that framing—how we determine what aspects are most important to us—contributes to good decisions.

Convierte clientes ocasionales en seguidores leales y defensores de tu marca. En un mercado cada vez más competitivo, no gana quien tiene el mejor producto, sino quien logra que sus clientes regresen una y otra vez. Este libro es una guía práctica y estratégica para propietarios de pequeñas empresas, emprendedores y profesionales del marketing que desean construir algo más valioso que ventas: relaciones duraderas con sus clientes.

How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In the second edition of this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation.

The companies that win aren’t the ones with the best product, but the ones that make every buyer move now—not later. Stop losing to buyer indecision and stalled conversations, and instead learn how to create urgency, transforming hesitation into momentum that drives faster deals and bigger...

«Голос клиента. Открываем секреты целевой аудитории»—ваш надежный гид в мире эффективного взаимодействия с клиентами. Благодаря авторскому алгоритму, разработанному Еленой Кравченко и Екатериной Гайнутдиновой, вы научитесь исследовать возрастные группы и базовые архетипы. Аудиокнига подчеркивает важность выбора целевой аудитории, с которой у вас есть общие ценности.