検索キーワード： PR・広報

Web編集長が、「読まれた記事」「読まれなかった記事」を分析し続けて見つけた「読んでみたくなる言葉」の法則！

★★書店の息子に生まれ、書店員から書店のドン底営業マンを経て、50万部ヒットの書籍PRへ！★★　「リリースは送らない」「本の内容を説明しない」「取材には全部立ち会う」ーーその掟破りな仕事術を一挙公開！

たった１匹のキャラクターのために、なぜ、こんなにも多くの人が集まるのか！広報戦略としての企業YouTubeのつくりかた登録者数37万人超！！動画再生回数累計1億回達成！！

「センスには自信がなくて」という人に！高学歴や大企業勤めで、自信に満ち溢れている社会人も、出世頭でハイパフォーマンスを出すビジネスパーソンも、センスの話になると、とたんに申し訳なさそうな、恥ずかしそうな顔をする。

共同通信社が配信するウェブ「47NEWS」でオンライン記事を作成し、これまで300万以上のPVを数々叩き出してきた著者が、アナログの紙面とはまったく異なるデジタル時代の文章術を指南する。

採用にマーケティングの手法を用いれば、求職者から「選ばれる」企業に変わる多くのIT企業がITエンジニアの採用に苦戦しています。

Vous n'êtes plus seulement ce que vous êtes. Vous êtes ce que Google dit de vous. Nous vivons un basculement silencieux mais radical : notre identité numérique a pris le pas sur notre identité réelle. Aujourd'hui, ce qu'Internet et l'IA affichent pèse souvent plus lourd que nos compétences, ou que nos intentions. Que vous cherchiez un emploi, un client, un partenaire ou une opportunité, votre réputation vous précède. Dans Famous !, Emmanuel Roche propose à la fois un diagnostic lucide sur cette nouvelle ère et une méthode concrète pour agir.

It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals.

Shhh. Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today? The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how.

People are angry with the world—in some cases, rightfully so—and now view companies as they do governments, as targets of their wrath and potential forces for social change. Managing outrage has moved from being an occasional leadership challenge, like handling a PR crisis, to a necessary and critical leadership capability, like strategic thinking or financial acumen.

A sharp and illuminating history of one of capitalism’s longest running tensions—the conflicts of interest among public company directors, managers, and shareholders—told through entertaining case studies and original letters from some of our most legendary and controversial investors and...

When Lt. Cdr. Waldo Drake, USNR arrived in Pearl Harbor in June 1941 as the U.S. Pacific Fleet’s first Public Relations Officer (PRO), he was an admired maritime reporter for the Los Angeles Times and Reserve Officer appointed to intelligence duties. By October 1944, he was hated by most of...

From Butch Meily, trusted public relations strategist to Reginald Lewis, the history-making African American Mergers & Acquisitions dealmaker, comes an eye-opening business narrative. "From Manila to Wall Street" tells two stories: the first includes daring corporate takeovers, an exorbitant...

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Even the most casual reading reveals that the principles he sets out in this short but compelling book remain as true as ever in the present era of social media and AI. Bernays (1891–1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape.

In the years since authors Chris Brogan and Julien Smith first released their groundbreaking book Trust Agents, social media channels have become inundated by questionable, low-quality content. As a result, many businesses have suffered from damaged reputations and poorly performing social media initiatives. The power of social media is as strong as ever, yet businesses are struggling when trying to re-capture the trust and attention of their audience. This New York Times best seller has been thoroughly revised and updated to reflect the new business realities....

Your office is a place full of interactions and communication, whether it’s in a one-on-one meeting with a boss or employee, chatting about a project with a coworker, or pitching your ideas to the whole team. Whether you call it people skills or presentation skills, the ability to communicate with the people around you is crucial in the workplace and one that can be improved with these simple steps in Running Presentations & Meetings!

For small organizations, public relations may feel like a luxury to be indulged in at some point in the distant future. Author Jennifer Farmer argues you don't need a multi-million dollar budget to have a successful public relations program.

The fundamental goal of any company is to increase the value of the business for shareholders. Whether you want to get a great response to a newspaper or magazine ad, a direct sales letter or a website, you need to be clear about the following basic fact: "What is it that makes your business stand out?" An important and frequently used marketing communication tool is the sales letter. It can build your customer base and increase your sales.

Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K-12 teachers, the secret to getting people together is this: Build your community with people, not for them. In Get Together, Bailey, Kevin, and Kai share true stories of everyday people who created thriving communities, both in-person and online.

Versnel de groei van je onderneming met state-of-the-art marketing, door klantgerichtheid, product-marketfit, sterke boodschappen, en data-inzichten optimaal te benutten. Ontdek de kracht van growth marketing en influencers.