検索キーワード： PR・広報

MAÎTRISEZ LES MOTS MAGIQUES POUR DÉCUPLER L'IMPACT DE VOTRE CONTENU ! Malgré vos efforts et les heures que vous passez à écrire, votre contenu passe inaperçu ? Vos textes ne sont pas lus, vos posts sont à peine vus, votre newsletter stagne et tout ça ne génère aucune vente ? Ne vous épuisez plus : utilisez les mots magiques pour créer du contenu attractif. Vos mots peuvent faire toute la différence. Mais pas n’importe quels mots ! - Découvrez les 50 mots les plus efficaces (testés et approuvés) pour faire cliquer, vendre plus et développer votre notoriété.

Maîtriser le non-dit : Transformez votre vie grâce au pouvoir du langage corporel. Dans un monde rapide, le succès ne repose pas seulement sur les mots, mais aussi sur la façon dont on les exprime. Le langage corporel est un atout puissant, tant dans la vie personnelle que professionnelle.

Dans un monde où la première impression est cruciale, projeter de l'assurance et du charisme peut changer la donne. Que ce soit pour avancer dans votre carrière, établir des relations ou vous épanouir personnellement, la confiance est essentielle. Mais maîtriser cet art n'est pas toujours facile.

Crystallizing Public Opinion by Edward Bernays is a seminal work in the field of public relations, originally published in 1923. In this book, Bernays, often regarded as the "father of public relations," explores the techniques and principles behind shaping public perception and influencing mass opinion. Drawing from psychology, sociology, and media studies, he explains how public relations professionals craft messages can strategically to guide public thought and behavior.

Transformez vos conversations en maîtrisant l'art de converser et créez des liens plus forts. Dans un monde où la première impression et les relations comptent, votre capacité à engager la conversation ouvre la voie à des opportunités durables. Que ce soit à un événement de réseautage ou dans un cadre professionnel, une conversation efficace est indispensable.

Transform your business into a legendary brand by following the red thread that connects powerful branding with captivating hearts and unwavering loyalty. LOYALNOMICS™: The Power of Branding is your ultimate guide to building a brand that survives and thrives in today’s fiercely competitive landscape.

In this captivating book, Leah M. Forney, a recognized expert in media domination and entrepreneurship, unveils her nine keys that will help you to unlock your path to media mastery and financial abundance. Leah has used these nine keys to amplify her own brand which has led to over 180 media interviews, 5 industry awards, over 12 award nominations, and countless speaking engagements. Now, Leah is taking these same nine keys that make up her signature framework Media Domination Method(™) to help other BAWSE Women Entrepreneur achieve the same results.

"The Eloquent Mindset" is a culmination of proven methodologies, timeless wisdom, and contemporary insights, amalgamating the teachings of renowned experts such as Leil Lowndes and her seminal work on communication.

People are angry with the world—in some cases, rightfully so—and now view companies as they do governments, as targets of their wrath and potential forces for social change. Managing outrage has moved from being an occasional leadership challenge, like handling a PR crisis, to a necessary and critical leadership capability, like strategic thinking or financial acumen.

Are you interested in a career in Public Relations? Do you believe you have what it takes to repair and manage reputations? Is Public Relations something you need to do for yourself? If you answered yes to any of these questions, then this book is for you… 50 Things to Know About Public Relations by Sara Maya offers an insightful view into life in Public Relations … Most books on Public Relations tell you the textbook version of things.

The fundamental goal of any company is to increase the value of the business for shareholders. Whether you want to get a great response to a newspaper or magazine ad, a direct sales letter or a website, you need to be clear about the following basic fact: "What is it that makes your business stand out?" An important and frequently used marketing communication tool is the sales letter. It can build your customer base and increase your sales.

Wikipedia for Business 2024 is written for marketing, communications, and PR professionals. It is a “how to” manual for all things Wikipedia: how to understand how Wikipedia affects online reputations, SEO, and brand authority; how to view your role in relation to Wikipedia; how to interact with Wikipedia editors; and how to edit or request edits to articles.

Does your brand have what it takes to be a Reputation King? Scott and DJ think so. As two of the leading online reputation management experts running one of the largest and most trusted online review platforms in the world, Scott Brandley and DJ Sprague have helped thousands of brands to significantly increase their trust, traffic, and sales. Now, for the first time ever, they pull back the curtain and show you: how the online rating and review world really works, why it's deliberately rigged for you to fail, and what you can do to ethically "hack the system" to win!

Need a crisis? Pick one. If you’re a PR professional working in a corporation, startup, small business, or nonprofit, you’ll have to deal with a crisis. When. Not if. Are you prepared to deal with the media? Hold a press conference? Prepare speaking points for the CEO? Give media training? Get a handle on your brand and keep the facts front and center?

In Everyday PR: Harnessing Public Relations to Build Relationships, Brands & Businesses, Rubel draws upon her deep experience in all aspects of PR to help business owners, corporate executives, marketing professionals, and communications students of all types identify and capitalize on opportunities to grow their businesses.

Brand partnerships cut through the noise of modern-day marketing to drive billions of dollars of consumer preference, but hardly anyone talks about them. A practical, digestible, principle-based guide for developing strong brand partnerships has never existed... until now. Brand Together presents a principle-based approach for developing successful brand partnerships.

Tired of feeling misunderstood and unable to connect with people on a deeper level? Struggling to navigate social interactions and build meaningful relationships? If so, this guide is your ultimate key to unlocking the secrets of human connection and achieving personal and professional success. Master the art of reading people like a book: Uncover the subtle cues of body language, facial expressions, and tone of voice to gain a profound understanding of others' thoughts, emotions, and intentions.

Walter Lippmann's Public Opinion (1922) argues humans can't fully grasp complex issues. We rely on simplified ideas (stereotypes) and media portrayals ("pseudo-environments") to form opinions.

In this groundbreaking book, discover the secrets to conquering shyness and becoming a clear, confident, and charismatic communicator. Picture yourself effortlessly initiating conversations, breaking free from the grip of social anxiety, and mastering the art of small talk.

This book is a no-nonsense approach to launching your PR firm today. It’s a roadmap and a treasure trove of industry secrets–bound together for the bold spirit ready to carve out their niche in the dynamic world of public relations.