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Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

Presenting a clear, accessible guide to solving important leadership challenges through human resources-focused and other data analytics, this engaging audiobook tells you how to transform the HR function and overall organizational effectiveness by using data to make decisions grounded in facts vs opinions, identify root causes behind your company's thorniest problems, and move toward a winning, future-focused business strategy.

In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them from prospects to loyal advocates of your brand.

A manifesto of business practices for those who sell ideas and advice, The Win Without Pitching Manifesto lays out 12 steps - in the form of proclamations - that owners of creative businesses can take to distance themselves from their competition, regain the high ground in their client relationships and learn to win business without first parting with their thinking or writing lengthy proposals. The 12 proclamations were written to inspire owners of independent creative businesses to rethink how their services are bought and sold.

Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.

In Story: The Currency of Influence, Jon Timothy Newsome reveals why storytelling isn’t just another corporate buzzword; it’s the currency of influence that separates mediocrity from excellence. While your competition is Googling “storytelling tips” and drowning in superficial techniques, you’ll be mastering science-backed mechanisms that move decision-makers to act. This isn’t about quick fixes; it’s about understanding the biological framework that makes humans respond to stories.

Ideia praktiko, adimentsu eta harrigarriro egungotuaren meategia, talentua, denbora eta ekimena errenta errealetan bihurtzeko. Audiobook hau—estilo zuzen batean idatzia, pasarte eta adibide zehatuz betea— lehen lan baten bilaketatatik hasita baliabide gutxirekin negozio propioa altxatzeko arteraino gidatzen zaitu, salmenta-estrategien, publizitate sortzailearen, etxeko ofizio errentagarrien eta emakume, gazte eta mota guztietako ekintzaileentzako aukerek tartean hartuta.

Es probable que vivas cerca de 100 años. Y que, por lo tanto, tengas que generar abundancia suficiente para vivir bien cuando ya no estés 100 % activo. Es probable que quieras cambiar de actividad varias veces a lo largo de tu vida.

¿Eres vendedor puerta a puerta, haces llamadas o visitas clientes sin rumbo claro? Este libro no te va a enseñar a vender. Tampoco es motivación vacía. Y mucho menos otra teoría más. "El Código del Vendedor Puerta a Puerta" es una guía práctica, directa y actualizada al 2025.

Du hast etwas Wertvolles zu geben – aber beim Verkaufen blockierst du? Du bist nicht allein. Viele sinnorientierte Unternehmer fühlen, dass Verkaufen ihre Authentizität verrät. Doch genau dieser innere Widerstand bremst nicht nur deinen Umsatz – er erstickt auch deine Wirkung, dein Wachstum, deinen Sinn. Dieses Buch ist eine innere Revolution. Ein Wegweiser, um Frieden mit dem Verkaufen zu schließen – ohne deine Wahrheit zu verlieren. Ohne Masken. Ohne Schuldgefühle. Ohne Angst. Hier gibt es keine leeren Versprechen, keine Druckmethoden, keine seelenlosen Strategien.

In today’s fast-paced digital economy, the key to consistent sales growth lies in smart automation and responsive AI tools. AI-Powered Sales Strategies: Using Chatbots and Automation to Maximize Conversions is a game-changing guide for entrepreneurs, sales professionals, and small business owners looking to unlock scalable revenue with the help of cutting-edge AI technology. Written by Catholic Deacon John O’Maley, West Point Graduate, Former U. S. Army Ranger Captain, and Procter & Gamble Alumnus, this book simplifies complex tech into actionable sales strategies.

What if the sales job that was supposed to changed your life ended up breaking your soul? 'The High Road' is a true story, names changed, truths intact. About one spring inside a door-to-door sales cult that promised purpose, power, and paydays... but delivered something far stronger. James Johnson didn't john Astra to make friends. He joined to win. To out work, outhink, and outlast everyone. What he didn't expect was to watch cracks form from the inside. The manipulations, the blind loyalty, the pressure disguised as passion.

Double Your Revenue by Christopher E. Fleming is a bold, no-nonsense blueprint for sales professionals determined to achieve exceptional growth. Drawing on decades of real-world experience in broadcast media sales, Fleming delivers a collection of proven strategies, mindset shifts, and practical tools designed to help sellers rise above the noise and dominate their markets. From mastering outreach and controlling the value proposition to building trust and navigating rejection, every chapter is packed with actionable advice for those willing to do the hard work.

In the new recording of the Third Edition created in 2005, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell. He shows how to maximize your daily contacts, utilize your tools both online and off, leverage your relationships, and generate ongoing sales opportunities.

Persuasion is not a sales skill - it’s a blunt instrument of last resort that sellers use when they don’t know how to influence the choices their buyers make. It’s the weapon of choice for mindless, uninspired sellers: the sales zombies who have stopped learning and stopped improving. Wouldn’t you rather learn how to master the art of selling in, by listening to what your buyers really want?

In tough markets and with more people working remotely, creating a quality sales pipeline in traditional ways is more challenging than ever. As sales technologies continue to evolve and advance, developing technical quotient (TQ) is an essential element of sales success. Record-setting sales expert Justin Michael and bestselling sales leadership author Tony Hughes combine to provide practical guidance on how professional sellers can maximize results with an effective sales tech-stack to increase sales effectiveness for outstanding results.

Let best-selling author and international speaker Brian Tracy teach you to Sell Like a Professional. Let him show you how to use the winning edge.

The world's foremost producer of personal development and motivational audio programs offers an expanded version of Brian Tracy's sales classic.

The number-one skill for any entrepreneur or business owner is the ability to sell. Why? Because sales equals income. Yet many fail financially, not because they do not have great ideas or even a good work ethic, but typically because they don't know how to, refuse to, are afraid to, or don't think that it is important to know how to sell.

Pain is inevitable, but suffering is optional. Musculoskeletal pain disorders have reached epidemic proportions in the United States, with most doctors failing to recognize their underlying cause, leaving patients desperate–and still in agonizing pain. Dr. Sarno reveals how many painful conditions–including most neck and back pain, migraine, repetitive stress injuries, whiplash, and tendonitises–are rooted in repressed emotions, and shows how they can be successfully treated without drugs, physical measures, or surgery.