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You Have What It Takes to Go Over the Top! Drawing on forty years as a world-class motivational speaker and author, Ziglar identifies and outlines in his best-selling Over the Top precisely how to achieve what people desire most from life—to be happy, healthy, and reasonably prosperous and...

Why do so many smart people struggle with marketing? The answer is simple: smart people love complexity, and complexity brews problems. But when it comes to marketing, simple is better. Unfortunately, marketing has become overly complicated. We are bombarded with marketing tools and tactics, gimmicks and fads, and countless social media channels. It’s overwhelming. As a smart person, you don’t want to become a professional marketer. You offer a valuable product or service and want to attract more customers.

Do you know how things really work in Japan?

This audiobook is narrated by an AI Voice. สำหรับเจ้าของธุรกิจ/หัวหน้าทีม (เน้นเอาไปเทรนทีมงาน) แบบนี้จะขายความคุ้มค่าว่า...

Вам все труднее поддерживать отношения со старыми клиентами? А новые почти не отвечают на ваши звонки и письма? Годами наработанные знания уже не дают прежней отдачи. Почему это происходит? Мир изменился: технические характеристики продукции перестали быть основным конкурентным преимуществом, а информация о любых товарах и услугах стала настолько доступной, что клиенты подчас лучше вас разбираются в существующих предложениях, конкурентах и альтернативах. Что же делать, чтобы не вылететь из профессии?

AI Prompt Engineering for Beginners Made Simple is a practical, no-code guide for anyone who wants better results from generative AI without confusing technical jargon, coding skills, or endless trial and error. If you have ever typed a prompt into an AI tool and received an answer that felt too broad, too robotic, too inaccurate, or impossible to use, this book will show you what to do differently.

This audiobook is narrated by an AI Voice. More Leads. More Clients. More Profit. You are good at what you do. Your clients get results. So why does the money never quite match the difference you make? Most coaches and consultants do not have a delivery problem. They have a lead generation...

Your business might be brilliant. But if the market can’t find you, understand you or trust you, brilliance alone is not enough. BRAG is a practical guide for manufacturers, engineering firms, defence suppliers, mining companies, energy businesses and other technical B2B organisations ready to...

Воронка продаж — это маркетинговая модель, которая описывает путь покупателя от первичного привлечения внимания до приобретения товара или услуги. Выстроить воронку продаж с высокой конверсией под задачи бизнеса — ключевая задача отдела маркетинга в любой компании, малой или крупной. Автор нескольких книг-бестселлеров и создатель метода StoryBrand Дональд Миллер вместе с коллегой Джей Джей Питерсоном разработали уникальное практическое руководство для создания эффективных воронок продаж.

You’re not failing in real estate. But if you’re being honest, you may not be where you thought you’d be by now. You’re working. You’re staying busy. You’re doing something every day. But the income isn’t consistent. The clients aren’t predictable. And at some point, you’ve probably started wondering why all your effort isn’t translating into lasting momentum. The truth is, most agents don’t struggle because they lack ambition or motivation. They struggle because no one ever showed them how to build a real business.

How Do You Address Language Barriers in Customer Service? Language is one of the most powerful tools for connection. But what happens when it becomes a barrier instead? In customer service, clear communication is everything. When language differences create confusion or frustration, it can quickly damage trust and loyalty. But here’s the truth: language barriers don’t have to be roadblocks. They can be opportunities—to innovate, to connect deeper, and to show genuine care.

Провести презентацию, после которой у вас купят все, что вы предлагаете. Захотят быть похожим на вас. Отдадут все деньги за вашу идею. Думаете, так мог только Джобс? Дэн Кеннеди, предприниматель-мультимиллионер и автор бестселлера «Жесткий менеджмент», научит вас составлять презентации, которые не оставят никого равнодушным. Времена PowerPoint остались в прошлом: сейчас вам на помощь придут вебинары и социальные сети. В своей привычной бескомпромиссной манере Кеннеди расскажет, как понять, что нужно конкретной аудитории, как выступать без страха и быть убедительным.

What if one simple framework could make your consulting offer impossible to ignore and effortless to sell? In Offer First, business builder and consulting strategist, Rana Saini reveals The Money Model, the strategic framework used by hundreds of consultants to attract better leads, close...

How Do You Handle Customers Who Have Unrealistic Expectations? is a straightforward, no-fluff short listen that helps business owners, service teams, and managers navigate one of the toughest challenges in customer experience—dealing with demands that don’t match reality.

Este es un breve libro lleno de sabiduría y sencillez que nos indica exactamente qué es lo que debemos decir, y en qué circunstancias, para influir en las personas y tener un mayor impacto. Aunque estos consejos sirven para todo tipo de circunstancias, están especialmente dirigidos a...

Este es un libro de ventas diferente. No se trata de resumir sólo un método de venta o mostrar las experiencias de un vendedor exitoso, sino que es el resultado de una profunda investigación acerca de los vendedores y sus características. Las conclusiones de esa extensa investigación han...

Your book deserves readers. It just needs the right marketing system. If you've tried Ads, promotions, social media, and review requests—but your sales are still inconsistent—this book will show you what actually works. How to Sell Books gives self-published authors a proven, repeatable system for generating reviews, improving conversions, running profitable promotions, and building long-term book sales.

Many entrepreneurs are reluctant to identify themselves as salespeople. It is a term that is often considered sleazy or aggressive. But let’s face it, we’re all selling something. Whatever the product or service you’re sharing, you need to be viewed as capable and knowledgeable. You can be genuinely excited about the work you’ve chosen and become a skilled expert who loves what they’re selling. Author Jean Wright wants women to know they have the potential to excel in the world of sales.

In sales, success isn't just about knowing your product or perfecting your pitch. Success stems from mastering yourself first. How To Be A FIERCE Salesperson combines deep personal development with tactical sales mastery, showing you how to become a sales professional who operates from authentic presence, unshakeable confidence, and strategic precision-someone who is, as author Ilana Williams puts it, "unmessable with." Drawing from her 25 years of experience, Williams reveals a revolutionary framework that separates the truly exceptional from the merely competent.

In the new recording of the Third Edition created in 2005, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell. He shows how to maximize your daily contacts, utilize your tools both online and off, leverage your relationships, and generate ongoing sales opportunities.