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As a salesperson and sales manager, you know that it's harder to sell in tough times - whether it's a global pandemic, recession, or industry-wide challenge. But somehow there are always successful "tough-timers" that not only survive but thrive through tough times. What do they have - and what do they know - that keeps them on top?

As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

SELL LIKE YOU’RE WIRED. How to Turn Your Personality Into Your Greatest Sales Advantage. What if the problem isn’t your script… your pitch… or your closing technique? What if the real issue is that you’re trying to sell like someone you’re not? Sell Like You’re Wired is a powerful, practical sales audiobook that shows you how to use your natural personality to win more deals, build real confidence, and close consistently — without pretending to be someone else. Most sales training teaches tactics. This audiobook teaches identity.

From Reactive Leadership to Predictable WinsTake charge of your sales leadership and achieve breakthrough results with the SunBurst Sales Performance System™, a proven framework for transforming chaos into clarity and converting potential into lasting success. Developed by Experts, Built for LeadersCreated by seasoned sales leaders with decades of experience in high-stakes B2B environments, this system empowers you to own your sales outcomes through intentional leadership, strategic execution, and a winning sales culture.

This audiobook is narrated by an AI Voice. Most people who try to make money with ChatGPT fail—not because the tool doesn't work, but because they're using it wrong. How to Use ChatGPT to Make Money Running an Online Business cuts through the viral hype and gives you a complete, practical...

This audiobook is narrated by an AI Voice. What if the 20% down payment was never a requirement—just a myth? Real Estate Investing for Beginners with No Money Down exposes the gap between what banks tell you and what's actually possible. This audiobook is the complete beginner's guide to...

¿Por qué los consumidores realmente compran? La mayoría de las decisiones de compra no son lógicas, sino psicológicas. Este libro revela los principios ocultos del comportamiento del consumidor y cómo influyen directamente en cada decisión de compra. Comprender estas dinámicas no es opcional para los profesionales de ventas: es la diferencia entre vender ocasionalmente o dominar el mercado.

This audiobook is narrated by an AI Voice. ¿Por qué hay apps, marcas y equipos que enganchan de verdad… mientras otros aburren para la tercera semana? La respuesta no son los puntos, las insignias ni las tablas de clasificación. Es la motivación. En "Gamificación aplicada", Diego Gómez...

*The Closer’s Formula* is a powerful guide to mastering the mindset, confidence, discipline, and communication skills required to succeed in sales and life. Written by Eric Pearson, this book breaks down the psychology behind building trust, handling rejection, overcoming objections, and closing deals with certainty.

Are you ready to take your mindset, income, and life to the next level? The ABCs of Success: From Hustle to Freedom is a powerful, no-nonsense guide built on 26 proven principles designed to help you level up in business, sales, mindset, and life. Whether you're an entrepreneur, salesperson, or someone hungry for growth, this audiobook gives you practical tools, real-world lessons, and hard-earned wisdom to help you execute, grow, and win.

Questo libro ti mostrerà l'arte di convincere più clienti a spendere più soldi più velocemente. Se hai un'attività, questo libro ti aiuterà a guadagnare di più. Se non hai un'attività, ti aiuterà ad avviarne una. Se hai dei genitori, questo libro ti aiuterà a mandarli in pensione.

Durante mucho tiempo te has enfocado en competir y justificar tus precios. Si eres emprendedor, empresario o líder empresarial, en este libro te muestro una nueva forma de crear y transmitir el valor de tu propuesta. Comparto contigo, de forma sencilla y aplicable, las claves del modelo de negocio del lujo. Su lectura activará tu Luxury Mindset: una mentalidad de abundancia, capaz de conectar con los anhelos de las personas.

La Nueva Venta. Instrucciones de uso Aprovecha las herramientas de la venta híbrida, acelerada por la pandemia Un libro de rabiosa actualidad para adaptarse a la nueva forma de vender durante y la pos pandemia. En esta práctica guía, Enrique de Mora, coautor de Seduce y Venderás, nos explica...

Libros sobre ventas hay muchos. La gran mayoría aportan consejos útiles. Sin embargo, casi todos se basan en tres condiciones que difícilmente encontramos los vendedores en nuestra realidad cotidiana, como son: 1. Compradores idealizados: Los empleados de las empresas compradoras son...

In October 1972, a seven-year-old boy in Nebraska sat on red shag carpeting in front of a wood-grain television console and absorbed the full commercial curriculum of Saturday morning. He did not know he was being trained. That is the central finding of this book. Selling Saturday Morning reconstructs the twelve-year period between 1968 and 1980 in which American broadcast television built, contested, and politically ratified a commercial pedagogy of childhood.

After reading this book, you’ll know exactly how to start your brand. Founding a company is the hardest thing you’ll ever do, but it’s so much easier than leaving your dreams unpursued. It’s not for everyone, yet something still compels you to dive into the piranha-infested waters. Dylan...

Are you an established business owner who's hit a growth ceiling, feeling trapped in a cycle of working harder but getting nowhere? Discover the proven playbook to break through your plateau and unlock significant increases in both revenue and profitability. You've built a successful business, reaching multi-six or even seven figures in annual revenue, with a small team. You're a lifelong learner and an avid listener. Yet, despite your success, you're feeling stuck. You pour more time into your business but what got you here, isn’t getting you there.

Most creators are stuck in an exhausting cycle: post more, chase trends, stay visible. But visibility isn't ownership. And attention isn't an asset. Brand Autonomy shows you how to break free from that trap and build a content business that is structured, scalable, and sellable. This practical guide walks you through transforming your content into a system-driven brand that generates value beyond your daily effort.

The world of real estate is constantly evolving, but never before has it collided so powerfully with the world of television. Real Estate TV Show was created to explore that exciting intersection where property meets personality, and where information becomes entertainment.

You don’t need better marketing. You need a better system. If you’re exhausted from chasing leads, paying for cold traffic, or refreshing your online funnel like it’s a slot machine, then this book is your wake-up call. Built to Serve flips the script on everything you’ve been told about...