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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service...

#1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller #1 Washington Post bestseller From the bestselling author of Drive: the insightful and pragmatic book that explores the powerful role selling plays in our lives. According to the U.S. Bureau of Labor Statistics, one...

Why do sales organizations fall short? Every day expert consultants like Mike Weinberg are called on by companies large and small to find the answer - and it's one that may surprise you. Typically the issue lies not with the sales team - but with how it is being led. Through their attitude and actions, senior executives and sales managers unknowingly undermine performance. In Sales Management. Simplified. Weinberg tells it straight, calling out the problems plaguing sales forces and the costly mistakes made by even the best-intentioned sales managers.

Focuses on competitive selling: the range of skills that sales professionals need to reach their full potential. It offers practical, step-by-step advice that salespeople can take to prevent the competition from selling their products or services, revealing the components involved in gaining full control of a sales situation.  

Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work...

Are you a startup founder with a great product but no sales? Do prospective clients say your product is interesting, but no one’s buying? Collin Stewart, founder and CEO of Predictable Revenue, shares hard-earned lessons about navigating the chaos of a startup and the daunting task of finding your first customers. The Terrifying Art of Finding Customers is a straight-talking guide for founders focused on tackling the essential steps to growth in the right sequence.

Super Account Manager provides a practical guide for (new) account managers using the Gentleman-in-Business method, aimed at achieving sales success through customer focus and distinctive actions.

Super Accountmanager biedt een praktische gids voor (startende) accountmanagers met de Gentleman-in-Business methode, voor succes in sales door klantgerichtheid en onderscheidend handelen.

In an increasingly competitive market, it’s harder and harder to stand out. But by reaching consumers on an emotional level, we can make a lasting, impactful connection in little more than the blink of an eye. This is the idea at the heart of the ThinkBlink Manifesto. With abundance of stores, products on retail shelves and website pages teeming with choices, never has the need to make your brand stand out been more urgent. Studies reveal that consumers make these choices on emotional impulse rather than through calculated weighing of a product’s pros and cons.

After training thousands of B2B salespeople worldwide, Yuri van der Sluis distills value and trust selling. This audiobook offers a practical, ethical approach to sales, focusing on building trust and value.

Ontdek hoe je effectief overtuigt door in te spelen op emoties en persoonlijke belangen. Vind knoppen om anderen te beïnvloeden zonder harder te praten.

Ontdek de succesformule voor het vullen van stoelen bij evenementen, met tips over programmering, prijsstelling, sprekers, locatie en promotie om altijd een volle zaal te krijgen.

Artificial Intelligence isn't just the future — it's the biggest opportunity of the present. AI Side Hustles reveals 50 profitable AI-powered business ideas you can start from home… even if you have zero experience, no tech skills, and no startup capital.

Wil je klanten tot fans maken? Ontdek hoe je service biedt die verwachtingen overtreft en een onvergetelijke indruk achterlaat, met praktische inzichten en inspirerende voorbeelden.

Leer neuromarketing toepassen in je digitale strategieën door woorden en beelden effectief in te zetten voor optimale conversie en een creatieve customer journey.

Bouw relaties op met potentiële klanten via sociale media zonder directe verkoop. Klanten komen vanzelf naar je toe als ze je als persoon zien en een warme band voelen.

This audiobook is narrated by an AI Voice. Everyone knows ChatGPT. Almost no one knows how much they are leaving on the table by not using Claude. How to Use Claude AI is the practical guide to one of the most powerful and underutilized AI tools available today—built by Anthropic and quietly...

If you’re a coach, author or entrepreneur and you hate marketing, this book is for you. If you’ve ever thought “I just want to focus on my clients and not have to do marketing and sales!” you’re in the right place! As a mission-driven entrepreneur, how do you attract clients without using uncomfortable marketing tactics? This book helps you center your marketing around your mission, so you don’t have to promote yourself or chase clients ever again. When your mission is center stage, you don’t need the spotlight on you to gain visibility.

Businesses need to do more than sell to customers—they need to help them live their best lives. This superior experience is what customers expect and deserve from companies, and it's possible to deliver just that with the framework provided in The Customer Excellence Enterprise: A Playbook for Creating Customers for Life. An enlightening and pragmatic guide, The Customer Excellence Enterprise is for everyone who needs to elevate the customer experience to a fundamental revenue accelerator and value driver.

One Presentation Away: Become an Irresistible Speaker and Convert More Clients provides crystal-clear direction on how to become confident when speaking and selling from any stage and how to start getting clients, not just claps. Uniquely, this book reveals how to sell from a virtual or live stage without feeling like you're selling. Written by renowned professional speaker and presentation builder Colin Boyd, this book's core premise is that you are just one irresistible presentation away from the breakthrough you desire.