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Why do so many smart people struggle with marketing? The answer is simple: smart people love complexity, and complexity brews problems. But when it comes to marketing, simple is better. Unfortunately, marketing has become overly complicated. We are bombarded with marketing tools and tactics, gimmicks and fads, and countless social media channels. It’s overwhelming. As a smart person, you don’t want to become a professional marketer. You offer a valuable product or service and want to attract more customers.

A manifesto of business practices for those who sell ideas and advice, The Win Without Pitching Manifesto lays out 12 steps - in the form of proclamations - that owners of creative businesses can take to distance themselves from their competition, regain the high ground in their client relationships and learn to win business without first parting with their thinking or writing lengthy proposals. The 12 proclamations were written to inspire owners of independent creative businesses to rethink how their services are bought and sold.

Penguin presents the audiobook edition of Subscribed by Tien Tzuo and Gabe Weisert, read by Dan Woren with an introduction read by Tien Tzuo. Includes a bonus PDF of illustrations. Today's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services...

Remote work offers freedom, flexibility, and opportunity—but without structure, it can quickly lead to stress, exhaustion, and declining productivity. Stress-Free Remote Work is a practical, easy-to-follow guide designed to help professionals thrive while working remotely—without sacrificing health or balance.

Build Your E-Commerce Store in One Week Using AI—No Coding Experience Required. Most store owners spend months trapped in development hell, burning thousands on developers who disappear mid-project or platforms that lock them into expensive monthly fees. This audiobook shows you a faster way: using Claude Code, an AI tool that writes production-ready code from plain English instructions.

Closing with Character is not a sales book. It is a book about what happens inside people when decisions are made under pressure. In high-stakes conversations, sales, leadership, negotiations, consulting, or influence, pressure is often mistaken for effectiveness. Scripts are sharpened. Objections are anticipated. Language is engineered to move people forward. And yet, many of those “successful” closes leave something behind: discomfort, regret, resistance, or mistrust. This book challenges that model.

Are you tired of hitting paywalls every time you discover a powerful AI tool? ChatGPT Plus costs $20/month. Claude Pro costs $20/month. Add Midjourney, Grammarly Premium, and GitHub Copilot, and you are spending over $1,700 annually on subscriptions.

Will AI Replace Your Job? Not If You Master These 55 Human Skills. The anxiety is real. AI can write code, analyze data, and draft reports in seconds. But while machines excel at pattern recognition, they fail at the work that actually drives careers: leadership, complex judgment, and genuine human connection. AI-Proof Your Career: 55 Skills to Stay Relevant as AI Evolves is your practical guide to thriving in the age of automation.

There is a specific exhaustion that comes from spending 3 hours building a prospect list, sending 50 personalized emails, and receiving 2 replies that never convert. It is not the exhaustion of hard work. It is the exhaustion of inefficiency.

Most sales books give you ideas. This one gives you standards. Now you can hear them in the voice of the person who built them. PRECISE Selling isn't about motivation, personality, or clever tactics. It's about what actually changes performance — daily behavior, professional posture, and the discipline to ask when it matters. Narrated by Brian Sullivan, CSP — the mind behind a system adopted by over 1,200 organizations worldwide — this audiobook puts you inside the system that helped one organization grow from $125 million to over $1.

Stop waiting for a technical co-founder. Stop spending months learning to code. Your startup idea doesn't have to stay trapped in a notes file anymore. Claude Code has changed everything about who can build software. This practical guide shows non-technical founders, solopreneurs, and product managers exactly how to use Anthropic's Claude Code to build, deploy, and scale real SaaS products in a single weekend. Written by Michael Patterson, an AI engineer leading 120+ developers at a Fortune 500 company, this book bridges the gap between having a vision and shipping a product.

In 2010, Will Owen started a business from his garage with no formal education, no venture cap money and a string of failed businesses behind him. Today, Will is a ten-time patent holder and founder of JetBoatPilot, a multi-million dollar global brand and the gold standard for products and education within their niche. How did he do it? He ignored the traditional "business-first" playbooks and committed to one radical, unwavering rule: Put the customer’s problem before the company’s profit.

L'obiettivo fondamentale di qualsiasi azienda è quello di aumentare il valore dell'attività per gli azionisti. Se vuole ottenere un'ottima risposta a un annuncio su un giornale o una rivista, a una lettera di vendita diretta o a un sito web, deve avere chiaro il seguente fatto fondamentale: "Che cosa distingue la sua azienda?". Uno strumento di comunicazione di marketing importante e frequentemente utilizzato è la lettera di vendita. Può costruire la sua base di clienti e aumentare le vendite.

Glaubst du, Introvertierte haben im Vertrieb keine Chance? – Denk zweimal! Auch Introvertierte haben Stärken, mit denen sie beim Vertrieb erfolgreich werden können. Sie müssen nur verstehen, wie sie ihre natürlichen Stärken einsetzen können! Wenn du keine Lust auf Smalltalks hast und dich im klassischen Vertrieb nicht wohlfühlst, dann ist dieses Buch für dich gedacht. Hier lernst du, wie du als eher stille Person authentisch, erfolgreich und mit Leichtigkeit verkaufen kannst. Du brauchst dich nicht zu verbiegen oder andere zu kopieren. Du bist du und das ist gut so!

What if the struggle of launching an e-commerce business—finding products, creating professional content, managing operations—is completely unnecessary in the AI era? While you're agonizing over product photography, spending days writing descriptions, wondering how to handle customer service without hiring expensive staff, and watching competitors with bigger budgets dominate your market, early adopters have discovered how to use AI to build e-commerce businesses that generate six figures annually with minimal teams and sustainable profit margins.

World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.

In the new recording of the Third Edition created in 2005, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell. He shows how to maximize your daily contacts, utilize your tools both online and off, leverage your relationships, and generate ongoing sales opportunities.

Persuasion is not a sales skill - it’s a blunt instrument of last resort that sellers use when they don’t know how to influence the choices their buyers make. It’s the weapon of choice for mindless, uninspired sellers: the sales zombies who have stopped learning and stopped improving. Wouldn’t you rather learn how to master the art of selling in, by listening to what your buyers really want?

The Senior Vice President of Christie’s and seasoned auctioneer Lydia Fenet, with her “razor-sharp humor and her don’t-mess-with-me gavel strike” (Mariska Hargitay, star of Law & Order: Special Victims Unit), shares the secrets of success and the strategies behind her revolutionary sales...

The number one skill for any entrepreneur or business owner is the ability to sell. Why? Because sales equals income. Yet many fail financially, not because they do not have great ideas or even a good work ethic, but typically because they don't know how to, refuse to, are afraid to, or don't...