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As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

Предприниматели – по-настоящему преданные идее люди. Именно поэтому они плохие продавцы. Каждому бизнесмену хочется, чтобы его продукт или сервис заметили без рекламы и продвижения, покупатели выстраивались в очередь и продажи случались сами собой.

Если вы профессиональный продавец или занимаетесь закупками, то непременно оцените «Переговоры о цене» по достоинству. А если вам доводилось сдавать квартиру в аренду, продавать ненужные вещи в интернете или покупать автомобиль у предыдущего владельца, эта аудиокнига вам просто необходима. Дмитрий Ткаченко, автор бестселлера «Скрипты продаж» и один из лучших бизнес-тренеров и консультантов по версии журнала «Управление персоналом», работал над ней более пяти лет.

When growth stalls, teams fracture, and execution starts slipping, the warning signs are usually there long before the crisis becomes impossible to ignore. The problem is that most leaders don't know how to read them. In Signals: Common Marketing Pitfalls and How to Avoid Them, marketing executive Angela Troccoli pulls back the curtain on the dysfunctions that derail companies—from startups racing to scale to established organizations navigating transformation, mergers, and expansion.

This audiobook is narrated by an AI Voice. Turn One Developer Into a 16-Person AI Engineering Team In February 2026, sixteen autonomous AI agents built a complete C compiler in just 14 days. They wrote 100,000 lines of production code, compiled the Linux kernel and PostgreSQL, and managed their...

Super Account Manager provides a practical guide for (new) account managers using the Gentleman-in-Business method, aimed at achieving sales success through customer focus and distinctive actions.

Super Accountmanager biedt een praktische gids voor (startende) accountmanagers met de Gentleman-in-Business methode, voor succes in sales door klantgerichtheid en onderscheidend handelen.

In an increasingly competitive market, it’s harder and harder to stand out. But by reaching consumers on an emotional level, we can make a lasting, impactful connection in little more than the blink of an eye. This is the idea at the heart of the ThinkBlink Manifesto. With abundance of stores, products on retail shelves and website pages teeming with choices, never has the need to make your brand stand out been more urgent. Studies reveal that consumers make these choices on emotional impulse rather than through calculated weighing of a product’s pros and cons.

After training thousands of B2B salespeople worldwide, Yuri van der Sluis distills value and trust selling. This audiobook offers a practical, ethical approach to sales, focusing on building trust and value.

Ontdek hoe je effectief overtuigt door in te spelen op emoties en persoonlijke belangen. Vind knoppen om anderen te beïnvloeden zonder harder te praten.

Ontdek de succesformule voor het vullen van stoelen bij evenementen, met tips over programmering, prijsstelling, sprekers, locatie en promotie om altijd een volle zaal te krijgen.

Leer hoe je succesvol kunt verkopen door waarde toe te voegen en verbinding te maken. Ontdek de kracht van waardegedreven verkopen en verbeter je commerciële resultaten op de lange termijn.

Artificial Intelligence isn't just the future — it's the biggest opportunity of the present. AI Side Hustles reveals 50 profitable AI-powered business ideas you can start from home… even if you have zero experience, no tech skills, and no startup capital.

Wil je klanten tot fans maken? Ontdek hoe je service biedt die verwachtingen overtreft en een onvergetelijke indruk achterlaat, met praktische inzichten en inspirerende voorbeelden.

Leer neuromarketing toepassen in je digitale strategieën door woorden en beelden effectief in te zetten voor optimale conversie en een creatieve customer journey.

Bouw relaties op met potentiële klanten via sociale media zonder directe verkoop. Klanten komen vanzelf naar je toe als ze je als persoon zien en een warme band voelen.

If you’re a coach, author or entrepreneur and you hate marketing, this book is for you. If you’ve ever thought “I just want to focus on my clients and not have to do marketing and sales!” you’re in the right place! As a mission-driven entrepreneur, how do you attract clients without using uncomfortable marketing tactics? This book helps you center your marketing around your mission, so you don’t have to promote yourself or chase clients ever again. When your mission is center stage, you don’t need the spotlight on you to gain visibility.

SELL LIKE YOU’RE WIRED. How to Turn Your Personality Into Your Greatest Sales Advantage. What if the problem isn’t your script… your pitch… or your closing technique? What if the real issue is that you’re trying to sell like someone you’re not? Sell Like You’re Wired is a powerful, practical sales audiobook that shows you how to use your natural personality to win more deals, build real confidence, and close consistently — without pretending to be someone else. Most sales training teaches tactics. This audiobook teaches identity.

From Reactive Leadership to Predictable WinsTake charge of your sales leadership and achieve breakthrough results with the SunBurst Sales Performance System™, a proven framework for transforming chaos into clarity and converting potential into lasting success. Developed by Experts, Built for LeadersCreated by seasoned sales leaders with decades of experience in high-stakes B2B environments, this system empowers you to own your sales outcomes through intentional leadership, strategic execution, and a winning sales culture.

This audiobook is narrated by an AI Voice. Most people who try to make money with ChatGPT fail—not because the tool doesn't work, but because they're using it wrong. How to Use ChatGPT to Make Money Running an Online Business cuts through the viral hype and gives you a complete, practical...