検索キーワード： 営業・販売

Стив Бланк, гуру стартап-движения, говорит, что главное для начинающего предпринимателя—это «выйти из офиса», то есть начать напрямую узнавать у клиентов, что им нужно. Однако получите ли вы действительно важную информацию, зависит от того, какие вопросы вы будете задавать. Кстати, самый популярный вопрос—«Нравится ли вам наша идея или продукт?»—неверен. Это все равно, что спрашивать маму, по душе ли ей ваша идея: она любит вас и в любом случае похвалит, не желая расстраивать. Так же поступают и 99% клиентов.

Why do some brands earn a lasting place in people's lives while others—with bigger budgets and smarter technology—simply disappear? After thirty years building Fortune 500 brands, Kim D. Rozdeba is convinced the answer isn't strategy, data, or design. It's human truth. Human truths are the universal needs and emotions that cut across every culture, category, and generation—the desire to feel valued, the hope for a better tomorrow, the fear of loss, the longing to belong, the search for meaning.

People forget facts, but they never forget a good story. Let the Story Do the Work shows how the art of storytelling is key for any business to achieve success. For most, there’s nothing easy about crafting a memorable story, let alone linking it to professional goals. However, material for...

El método salvaje para pasar de una mentalidad de escasez a una de abundancia. Si estás empezando en el mundo de las ventas, si tocaste fondo, si te sientes estancado o si tu negocio muestra resultados, pero quieres más, debes saber algo: esa inconformidad no es tu enemigo. Es un motor. Y...

This audiobook is narrated by an AI Voice. You picked up this book because the ground has shifted under the work you used to rely on, and you can feel that the predictable jobs, the office roles, and the digital tasks that paid the bills are being flattened by automation. You have heard the hype...

The art of capturing attention is constantly changing in today’s marketplace. And business owners are feeling the shifts. Audiences are demanding more and more from brands, businesses and creators. The winners are monetizing audiences and rallying them to action. The winners know which stories to tell. Without a clear narrative for your business you’re leaving your growth to chance.

«Компенсировать–значит вернуть улыбку на лицо клиента после того, как вы совершили ошибку», –пишет Джон Шоул в первой главе своей книги о превращении разгневанного покупателя в счастливого. По Шоулу, «компенсация за плохой сервис» является важнейшим фактором успешности большинства сервисных компаний, «клеем, который накрепко привязывает клиента», однако пониманием реальной значимости проблемы компенсаций могут похвастаться не многие руководители.

Turn AI Into Income—Even If You're a Complete Beginner! Discover 27 profitable AI side hustles and learn how to use ChatGPT and powerful AI tools to build passive income, start online businesses, automate tasks, and make money from anywhere—without coding or technical experience.

The Intelligent Sales Professional: How to Smash Your Target by Developing Your Sales Skillset, Toolset and Mindset. AI can write emails. AI can analyse data. AI can produce account plans. But it cannot build trust. It cannot discover the real reasons customers buy, and it cannot replace the human skillset, toolset, and mindset that separate average sales professionals from those who consistently smash their targets. Technology will continue to transform the way we sell. The principles in this book will help you develop the human skills that technology can never replace.

You passed your real estate exam. You started closing deals. You told yourself the hustle would be worth it. And somewhere between your first sale and right now, you built yourself a very expensive, very stressful job with no benefits, no vacation, and no way out. Sound familiar? Courtney Levert has been selling real estate for 16 years. She built her business the hard way—no training, no systems, no roadmap—jumping when her mentors said jump, running when they said run, producing 50 to 75 transactions a year while everything else in her life quietly fell apart.

This audiobook is narrated by an AI Voice. You have a full-time job, a life, and an idea that will not leave you alone. Maybe it is a SaaS tool for a niche industry you know inside and out. Maybe it is a digital product for a community you belong to. The idea has merit. You can feel it. But...

How to Analyze People: This book will teach you 21 of the best techniques you can use to secretly analyze people and learn more about them, the same techniques the most successful FBI agents use on a daily basis. You'll also find real-life examples to better understand how successfully apply the...

Was verdient man wirklich an einem Handyvertrag? Warum ist die Zubehörwand der heimliche Margenkönig? Und wieso solltest du für einen Risikostandort eine eigene GmbH gründen? Christian Rill steht seit über zwanzig Jahren selbstständig hinter der Theke im Telekommunikationshandel. Er hat jedes Vertriebsmodell der Branche von innen erlebt: Vodafone-Partneragentur, BASE-Shop, O2-Partner, Telekom-Exklusivpartner und den freien Fachhandel. In diesem Hörbuch erzählt er, was sonst nur unter Kollegen ausgesprochen wird.

Эта книга позволит любому желающему разобраться в том, как представить себя и свой проект не только ярко и убедительно, но и эффективно и честно. «Питчинг» научит вас разговаривать с большим миром и быть честным с самим собой, поможет отточить навыки soft skills и начать создавать собственные миры, сделать первый шаг к работе мечты и не бояться идти навстречу новым возможностям.

Business development isn't sales. It's what happens before the sale is ever possible. Why do some companies consistently enter new markets, build strategic partnerships, develop thriving dealer networks, and create opportunities their competitors never see? The answer isn't better sales techniques. It's better business development. In Business Development Is Not Sales, David Gibson challenges one of the most common misconceptions in business: that business development and sales are the same function.

Buyers have changed. They can research your product, read your reviews, compare your competitors, and get answers from artificial intelligence before you ever send a single email. The salesperson who simply shows up with a brochure and a pitch is no longer just ineffective. That salesperson is invisible. If you are losing deals you thought you had, watching prospects go silent, or constantly defending your price, the problem is not the market. The problem is that you have not yet separated yourself from every other salesperson chasing the same customer.

Persuasion is a skill–part psychology–part human relationships–part communication. Can you turn someone around to see things your way? The chances are you will want to persuade someone, some time to your way of thinking.

THE SLOW PATH AND THE FAST PATH END IN THE SAME PLACE. ONE OF THEM COSTS YOU EVERYTHING IN BETWEEN. In life, most people follow the Blue Line: the safe, predictable path where progress is gradual, opportunity is delayed, and retirement is decades away. But life doesn’t reward those who wait. The Green Line is the accelerated path. It’s where you move sooner, take bigger swings, solve harder problems, and collect the rewards most people leave on the table. In the high-stakes world of Special Operations, the only way to win is to Get More, Faster.

Master go-to-market strategy and drive revenue with actionable product marketing frameworks that actually work. Whether strategizing on your morning commute or deep in focused learning before a launch, this empowering guide replaces abstract theory with concrete execution. Transform insights...

Transform exhausting hustle into scalable passive income using proven marketing automation and customer journey mapping. Whether you are commuting to the office or deep in a focused work session, this empowering roadmap delivers practical strategies for solo founders and digital entrepreneurs...