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Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow.

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space.

Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them! What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. Matthew Dixon, Brent Adamson and their colleagues at CEB have studied the performance of thousands of sales reps worldwide. Their conclusion? The best salespeople don't just build relationships with customers. They challenge them.

If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition. The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access.

Based on six years of research, Harvard Business School Professor Thales Teixeira shows how and why industries are disrupted and what established companies can do to respond - as well as what potential start-ups must master if they hope to gain a competitive edge.

In a world obsessed with lead generation, Client for Life offers a refreshing shift: grow your business by keeping the customers you already have—and turning them into your most powerful marketing asset. Written by Michael G. Walker, this clear and practical book shows service-based business owners, coaches, consultants, and creators how to build unforgettable client experiences that drive retention, referrals, and lasting revenue.

Proven customer engagement approaches for winning in the most important moments driving profitability and growth - customer retention and expansion.

The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth; however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales.

Using his experience in retail sales of more than 20 years, Edward brings a new idea to the table. Instead of looking at sales teams through a classical lens where the whole team performs uniformly and you are taught how to identify the customer, he suggests that we should instead look and identify who we are and what our role is in the business world. He explains how each member has their own quality, their animal, which helps them find themselves.

Keluhan pelanggan sering kali menjadi momok para pelaku usaha. Penanganan yang tidak tepat membuat permasalahan yang seharusnya segera diselesaikan menjadi bumerang bagi para pengusaha tersebut. Buku ini memberikan sudut pandang baru dalam menyikapi komplain pelanggan dan bagaimana menghadapi Industri 4.0.

In The Human Experience, John Sills draws upon extensive research and illustrative case studies to explain that the emotional experience is just as important as the functional one, and, if done right, will create a more efficient business. He also demonstrates that the customer experience is not just the responsibility of front-line employees, but shared across the company.

The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers.

Bienvenue dans l’univers fascinant des extensions de cils, un art délicat qui transcende le simple embellissement pour offrir aux clientes une manière de se sentir confiantes et élégantes au quotidien. Ce livre s’adresse à celles et ceux qui souhaitent maîtriser les subtilités de la pose d’extensions de cils et s’engager sur la voie d’une carrière enrichissante et pleine de créativité.

Dreaming of a streamlined law practice that wins more clients and gives you your time back? This is your answer! Attorneys work some of the longest hours of any profession—especially if you run your own law firm. Whether you’re with a small team or going solo, chances are you’re on-call 24/7. You’re buried in day-to-day operations, legal work, and the emotional toll that comes with it—often at the expense of family life. You love your work and the difference you make. But what if you could regain balance and be fully present at work and at home?

The Quality Circle is a never-ending journey for an organization to improve the goods and services provided to customers. This mini book should be listened to by all managers and revisited every few months to keep the importance of continuous improvement top of mind. In today's highly competitive global market, continuously improving the goods and services provided to customers is not optional; it is essential. Lead your organization on its journey to continuous improvement. You can make it happen.

Step into the world of customer experience (CX) with Ben Segal, a seasoned expert with over 20 years of experience revolutionizing how businesses connect with their customers. From managing high-pressure situations at iconic venues like Madison Square Garden and Barclays Center to driving success for top DTC brands like Freshly, Pair Eyewear, and Thesis, Ben has seen it all—and he’s here to share his journey with you.

Unlock the secrets to mastering modern marketing with Strategic Influence. Dive into a practical exploration of the latest strategies that are transforming the business landscape. From the digital frontier to the analytics powerhouse, this book guides you through essential skills needed to captivate audiences and build lasting brand loyalty.

Public Relations for Dummies helps you understand the mechanics of PR and gives you all the tools you need to succeed. This friendly guide gives you practical insights on using the many components of PR to create successful campaigns. You'll learn how to assemble a PR plan, create a budget, develop winning ideas, cultivate media contacts, create pitches, leverage social media and podcasts, secure public speaking engagements, and beyond.

Stellar Customer Service gives you access to the wisdom and expertise of Pryor Learning in enhancing customer service at all levels and all industries. Anyone whose job has a public interface—and anyone who manages personnel who do—will find this book a concise, enjoyable, and indispensable guide.

कोणत्याही उद्योगाचा केंद्रीभूत घटक म्हणजे ग्राहक. आपल्या नावीन्यपूर्णतेने ग्राहकांच्या समाधानाची खात्री करून घेणं कोणत्याही उद्योजकाला क्रमप्राप्त आहे. मात्र त्याकरता कोणकोणत्या दिव्यांतून जावं लागतं, काय काय करावं लागतं, याचा वस्तुपाठ म्हणजे ही कहाणी. ऐका, मिलिंद कुलकर्णी यांच्यासह!